Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Cloud Computing
Next Generation Data Center Is Here!
Average Rating:
Rate this article:  
IBM Rolls Out Cloud-Based Solutions for Entire C-Suite
IBM Rolls Out Cloud-Based Solutions for Entire C-Suite

By Jennifer LeClaire
June 21, 2013 11:03AM

    Bookmark and Share
There's something for everyone in the C-suite in IBM's new cloud-based analytics and automation solutions: chief marketing officers, chief procurement officers, chief supply chain officers, general counsel and other legal professionals, CFOs, chief human resource officers, CIOs and social media gurus.
 



IBM unveiled a slew of new cloud solutions aimed at the C-suite. Big Blue is moving to help execs drive accelerated innovation around customer experience to meet their business objectives in line with their company's IT strategy.

Cloud computing is rapidly rising as essential to C-suite executives. While technology decisions have been made historically by CIOs and IT department heads, the C-suite is adopting cloud computing because execs see its ability to transform their front office processes -- marketing, procurement, supplier management, human resources and legal. In fact, IBM notes, industry analysts estimate that by 2017, CMOs will spend more on IT than CIOs.

"The cloud opportunity is helping C-suite leaders reshape customer experience," said Paul Papas, global leader for Smarter Commerce at IBM Global Business Services. "As part of IBM's digital front-office strategy, we see these 100 cloud applications as a way for business leaders to improve customer experience, reach new customers, generate new revenue streams and become more competitive in their industry."

Something for Everyone

With the new cloud suites, IBM said chief marketing officers can analyze, understand, and engage customers in highly relevant, interactive dialogs across digital, social and traditional marketing channels with digital analytics and marketing automation capabilities from offerings such as IBM Marketing Center.

Meanwhile, sales and e-commerce leaders can drive omni-channel B2C sales linking mobile, social, Web, and on-site locations. For example, B2B sales executives and departments use IBM's sales cloud to manage quotes, negotiate contracts, and strengthen sales performance analytics. Customer care and support executives are promised the ability to develop unique service and retention techniques with faster, personalized customer conversations afforded by IBM Watson Engagement Advisor.

The list goes on and on. There's something for chief procurement officers, chief supply chain officers, general counsel and other legal professionals, CFOs, chief human resource officers, CIOs and social media gurus.

A Unique View

IBM Social Media Analytics promise marketers deeper insights to understand consumer sentiments in social media such as Facebook, Twitter, blogs and forums, and then to refine products, service levels, and targeted offers accordingly. The idea is to give companies a view of consumer perception that is uniquely their own, not industrywide or owned by a third-party.

For example, Social Media Analytics can help a retail merchandising manager gain a deeper understanding of how a new dress is being perceived by consumers. Social Media Analytics work to identify, capture and report on millions of pieces of social data to provide instant feedback on that particular item. IBM said managers can now use this feedback by analyzing keywords associated with the dress to better understand buying trends -- if the red print dress is being described by some as too bold, brands can now make recommendations to the designer to adjust to customer preferences.

"Business leaders are measured on results," said Craig Hayman, general manager at IBM Industry Solutions. "Tapping into the cloud for quick access to innovative solutions makes running a department much easier and allows busy executives more time to focus on serving their customers and driving results."
 

Tell Us What You Think
Comment:

Name:

Reachli.com:

Posted: 2013-06-22 @ 11:43am PT
IBM is always just a tad late into the game - it's been done many times already, http://www.reachli.com allows you to post onto all social channels at once.

Chris Rodinis:

Posted: 2013-06-21 @ 5:12pm PT
Here is an IBM server: http://www.youtube.com/watch?v=nWR7D39omoQ



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Cloud Computing
1.   Oracle To Buy TOA Technologies
2.   Oracle Releases a Slew of Upgrades
3.   Cloud Wars: AWS vs. Microsoft, IBM
4.   Yammer Moved to Office 365
5.   IBM, California Partner in the Cloud


advertisement
Amazon Intros Zocalo Storage Service
Online storage and sharing for business.
Average Rating:
Avaya Pressing Hard on Cloud-Based UC
Provides easier, faster provisioning.
Average Rating:
Cisco Woos More Devs with DevNet
To create new network-aware apps.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
New 'Backoff' Malware Slips Undetected into Retail Systems
'Malicious actors' are using a new variety of malware to access consumer payment data remotely through point-of-sale systems, according to a report from the Department of Homeland Security.
 
IBM Beefs Up Identity Intelligence Security Solutions
Big Blue is betting big on identity intelligence. IBM just acquired a private firm with security software to govern user access to apps and data across cloud and on-premise environments.
 
USB Security Flaw Lets Hackers Hijack PCs
Hackers can use the firmware that controls USB functions to take control of computers, say security experts. That means there may be a new class of attack for which there are no defenses.
 

Enterprise Hardware Spotlight
AMD's ARM-Based Opteron Out in $3K Dev Kit
It's dubbed "Seattle" and it's AMD's first 64-bit ARM-based Opteron processor. The low-power chip is being released as part of AMD’s Opteron A1100-series developer kit, and aimed at high-end data center needs.
 
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 

Mobile Technology Spotlight
BlackBerry Messenger Now Available on Windows Phone
BlackBerry's free Messenger chatting and voice app is out of beta and widely available for Windows Phone users, the company said. BBM offers secure messaging, Groups, Voice, Channels and more.
 
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
 
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.