Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Microsoft/Windows
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Microsoft Seeks to Boost Xbox Claim on the Living Room
Microsoft Seeks to Boost Xbox Claim on the Living Room

By Jennifer LeClaire
February 13, 2013 9:45AM

    Bookmark and Share
There are now more than 100 custom, voice-controlled TV and entertainment apps on Xbox Live. "People are using Xbox in the morning to work out with the Kinect Nike+ Fitness program, kids are watching cartoons, families are enjoying movies, and of course people are playing blockbuster games like Halo 4," said Yusuf Mehdi, Microsoft corporate vice president.
 



Microsoft is looking for still deeper inroads into the living room through the Xbox, and to do that it is launching its own Los Angeles television studio to produce original content, only with an interactive twist.

The technology giant this week released details on its Xbox Entertainment Studios, a 125-employee production studio led by former CBS Television President Nancy Tellem.

"When I worked in traditional TV, we would find ourselves saying things like, 'Wouldn't it be cool if we could add an interactive aspect directly into the show and engage directly with the viewers?' With Xbox, that is possible today," Tellem said at the AllThingsD Dive Into Media conference in Dana Point, Calif.

Huge Changes Coming

Tellem was hired last September as president of entertainment and digital media at Microsoft in part to spearhead the move into creating original interactive content for the Xbox and other devices.

Redmond believes living room entertainment is in its biggest evolutionary period since the transitions of black-and-white to color, and from standard definition to high definition. And it sees a place for the Xbox smack dab in the middle of the change.

There already are more than 76 million Xbox 360 consoles around the world, according to Microsoft. That's three times the number of pre-360 Xbox consoles sold. And a Kinect gesture-and-voice controller now sits next to roughly one-third of those Xbox 360 consoles. The company has sold 24 million Kinect sensors since its launch.

Microsoft almost tripled the amount of TV and other entertainment offerings for the Xbox in 2012. There are now more than 100 custom, voice-controlled TV and entertainment apps on Xbox Live. And the number of Xbox Live subscribers has grown to 46 million, a 15 percent increase over a year earlier.

The Future of TV

2012 also marked the Xbox's biggest year for entertainment and games usage. Users enjoyed more than 18 billion hours of entertainment in 2012, with entertainment app usage growing 57 percent year over year globally. Last year in the U.S., Xbox Live Gold members averaged 87 hours per month on Xbox, an increase of 10 percent year over year.

"We believe that Xbox is being used by more people in the household, during more hours in the day and for more forms of entertainment," said Yusuf Mehdi, corporate vice president of Microsoft's Interactive Entertainment Business. "People are using Xbox in the morning to work out with the Kinect Nike+ Fitness program, kids are watching cartoons, families are enjoying movies, and of course people are playing blockbuster games like Halo 4." (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:



Get Powerful App Acceleration with Cisco. In a world where time is money, you need to accelerate the speed at which data moves through your data center. Cisco UCS Invicta delivers powerful, easy-to-manage application acceleration for data-intensive workloads. So you can make decisions faster and outpace the competition. Learn More.


 Microsoft/Windows
1.   Yammer Moved to Office 365
2.   Can One Size Windows OS Fit All?
3.   Microsoft CEO Sees 'Bold' Plan Ahead
4.   Design Central to Microsoft Future
5.   Lenovo Still in Small Windows Tablets


advertisement
Microsoft CEO Sees 'Bold' Plan Ahead
With unified Windows for all platforms.
Average Rating:
Design Central to Microsoft Future
New ethos a break from functional past.
Average Rating:
Bing Lets Europeans Be 'Forgotten'
Following in Google's footsteps.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.