Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Enterprise I.T.
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
HTC Shrinks Flagship
HTC Shrinks Flagship 'One' Device

By Jennifer LeClaire
July 18, 2013 11:03AM

    Bookmark and Share
"The best selling smartphone in the world, Apple's iPhone 5, has only a 4-inch screen. HTC's One mini is a lot closer to that size with its 4.3 inch screen than the HTC One is. Maybe HTC has an idea that bigger isn't necessarily better when it comes to mobile phones," Carl Howe, vice president of Research and Data Sciences at the Yankee Group.
 

Related Topics

Smartphone
HTC
Android
Samsung


While Samsung is going larger with some of its Android devices, rival HTC is going smaller with a new handset that dons the Google mobile operating system. The Taiwanese company just announced the HTC One mini, a compact version of its popular HTC One, complete with proprietary technology bells and whistles like BlinkFeed, Zoe and BoomSound.

HTC is clearly playing off the success of the One, which has received plenty of industry accolades. According to HTC's research, the device has increased its brand awareness with young consumers to an all-time high of 87 percent -- and the number of consumers who plan to buy HTCs in the next six months has doubled. So why not roll out a smaller version of the device that fits in your pocket?

"The HTC One mini embodies everything that makes the HTC One a success on a smaller but equally eye-catching scale," said Peter Chou, CEO of HTC Corporation. The HTC One mini offers a 4.3-inch display. By comparison, the HTC One offers a 4.7-inch screen size.

The SUVs of Smartphones

We caught up with Carl Howe, vice president of Research and Data Sciences at the Yankee Group, to get his thoughts on the device and the strategy. Given that mobile phone manufacturers have already introduced more than 40 different smartphone models with screens greater than 5 inches in diagonal measure during 2013, he told us it's nice to see HTC going the other direction with the HTC One mini.

"Frankly, I think we'll look back at some point in the future and wonder why mobile phone makers thought that big display phones were such a great idea. These giant phablet phones generate more heat, chew up more battery life, and don't fit as well in a pocket or purse, but manufacturers keep churning them out," Howe said.

In some ways, he reasoned, this is a lot like the sport utility vehicle (SUV) craze in the early 2000s: Car companies kept making these giant vehicles just because they could, not because everyone wanted to drive a Hummer and pay outrageous gasoline prices to fill one up. Howe said he thinks the phablet craze will similarly run its course and people will then start thinking about what they actually want and need.

Closer to the iPhone

"One final point: the best selling smartphone in the world, Apple's iPhone 5, has only a 4-inch screen," Howe noted. "HTC's One mini is a lot closer to that size with its 4.3 inch screen than the HTC One is. Maybe HTC has an idea that bigger isn't necessarily better when it comes to mobile phones."

The HTC One mini dons a dual-core 1.4 GHz processor. It runs the latest version of Android with HTC Sense, a user interface based on the TouchFLO 3D design. The HTC One mini will be available in select markets beginning in August and rolled out globally from September.
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Enterprise I.T.
1.   IBM Targets Big Data with Power8 Line
2.   Lessons from Verizon's Threat Report
3.   Hortonworks, Concurrent To Partner
4.   APX Labs Aims To Put Glass in Business
5.   Malware Targets Facebook Users


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Tech Giants Fund Initiative To Prevent Future Heartbleeds
Can more funding prevent Heartbleed vulnerabilities in future open-source software? A new Core Infrastructure Initiative at the Linux Foundation is attempting to find out.
 
What Verizon's Data Breach Report Can Teach Enterprises
It’s probably not a jaw-dropper, but cyberespionage is officially on the rise. And the use of stolen or misused credentials is still the leading way the bad guys gain access to corporate information.
 
Top Cyberthreats Exposed by Verizon Report
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.