Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Microsoft/Windows
Fiercely productive scanners
Average Rating:
Rate this article:  
Microsoft Shows iPad Users the Money
Microsoft Shows iPad Users the Money

By Jennifer LeClaire
September 13, 2013 11:21AM

    Bookmark and Share
The sales of the Windows tablets have been modest at best. And the customer satisfaction numbers for iPads are very high -- 70 percent-plus. There are very few disappointed Apple iPad users who would be willing to take advantage of Microsoft's $200 offer to trade in their used iPads, so I am not sure how much it will help, said one analyst.
 



Redmond is making an offer it hopes iPad users can't refuse. Microsoft is tempting Apple owners to trade in their iPads for $200 (minimum) gift cards.

Here's how it works: You can bring in your "gently used" iPad 2, 3 or 4 and get at least a $200 gift card you can redeem in Microsoft retail stores. The offer is valid until Oct. 27, 2013.

Some of the fine print reads, "To be eligible for trade-in, device should include power cord, if available, and device cannot be password protected. Microsoft Store gift-card value will be equal to trade-in value, and is subject to Microsoft's discretion and manager approval. All trade-ins are final."

A Winning Strategy?

Microsoft is clearly hoping consumers will use the credit to purchase Surface tablets. The company lists the Surface RT for $349 and the Surface Pro for $799.

"The tablet market is still evolving and vendors can rise and fall quickly as a result," said Ryan Reith, Program Manager for IDC's Mobility Tracker programs. "Apple aside, the remaining vendors are still very much figuring out which platform strategy will be successful over the long run. To date, Android has been far more successful than the Windows 8 platform. However, Microsoft-fueled products are starting to make notable progress into the market."

We turned to Roger Entner, principal analyst at Recon Analytics, to get his take on the promotion. He told us wooing people to switch brands by lowering the cost of switching is a tried-and-true tactic in the United States. Still, he's not sure it's a winning one for Microsoft.

"The sales of the Windows tablets have been modest at best. And the customer satisfaction numbers for iPads are very high -- 70 percent-plus," Entner said. "There are very few disappointed iPad users that would be willing to take advantage of the offer, so I am not sure how much it will help."

Not Enough

Entner thinks about it this way: Even if consumers are ready to buy new tablets to replace outdated iPads, buying other iPads may be the more economical way to go. That's because you can use the same apps on the new machine that you used on the old one. A $200 credit is generous Entner said, but you still have to pay more than $200 for an entry-level Surface and replace any apps you used on your iPad that you want to use on the Microsoft device.

"Apple has not gotten enough credit for the really smart move that lets you share apps on up to five devices," Entner said. "That made the iPad such an instant winner. When iPad customers booted up their tablet and looked in the App Store all of the apps they use on the iPhone were already there and you could immediately download them. There were some scaling issues, but it was free. Microsoft is not being stingy, but I don't know if it's enough."
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Microsoft/Windows
1.   Patch Tuesday Offers Critical Fixes
2.   China Approves Microsoft-Nokia Deal
3.   Microsoft Pulls Plug on Windows XP
4.   Against a Wall, Some Buy XP Support
5.   Last Fixes Tuesday for XP, Office 2003


advertisement
Last Fixes Tuesday for XP, Office 2003
Microsoft closing out support for two.
Average Rating:
Will Nadella Launch an Office for iPad?
New Microsoft CEO may act this month.
Average Rating:
Windows 8 Updates Expected Soon
Using OS feedback, security concerns.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
How To Beat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
After Heartbleed, OpenSSL Calls for More Support
The president of the OpenSSL Foundation says more support is needed from companies and governments that use its software so that it can better spot and fix flawed pieces of code such as Heartbleed.
 
NSC Backs Disclosing Software Vulnerabilities
Disclosing vulnerabilities in commercial and open source software is in the national interest and shouldn't be withheld unless there is a clear need, says the National Security Council.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 million, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 
CTIA Caves, Volunteers Kill Switch Plan
After bucking against the concept of a smartphone kill switch, the CTIA just announced the “Smartphone Anti-Theft Voluntary Commitment” to thwart smartphone thefts in the U.S.
 
Is Amazon Launching a 3D Smartphone?
Once known for selling books on an e-commerce platform, Amazon is now a bona fide hardware maker -- and it's reportedly rolling out an innovative smartphone with a 3D screen.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.