Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Enterprise I.T.
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Updated MacBook Air: Works Better, Costs Less
Updated MacBook Air: Works Better, Costs Less

By Barry Levine
April 29, 2014 10:19AM

    Bookmark and Share
Compared to previous versions, the $899 updated MacBook Air from Apple is less expensive, slightly faster, with a slightly longer battery. However, $899 for the MacBook Air is still a premium price point. The difference, though, is that Apple is providing a lot of value for the money, said Avi Greengart, an analyst with Current Analysis.
 

Related Topics

Apple
Mac
MacBook Air
Laptop
WWDC



Apple is making news with its updated MacBook Air -- because of the price. The 11-inch version of the new model starts at $899, one of the few times an Apple laptop has been priced less than $1,000.

Phililp Schiller, senior vice president for marketing, said in a statement that, "with the MacBook Air starting at $899, there's no reason to settle for anything less than a Mac."

The 11-inch MacBook Air offers 4GB of memory, a 128GB solid state drive, and up to 9 hours of battery life. It features a modest stepup in the CPU to a 1.4GHz Core i5-4260U, with Turbo Boost speeds available for the 11-inch up to 2.7 GHz. For $1099, the flash storage is boosted to 256GB.

'What's Not to Like?'

The 13-inch Macbook, priced at $999, provides up to 12 hours of battery life, a 1.4GHz processor with Turbo Boost up to 2.7 GHz, 4GB of RAM and 128GB solid state drive. For a drive of 256GB, the price is $1199. Options for customized configuration include a 1.7 GHz core i7 with Turbo Boost speeds up to 3.3 GHz, up to 8GB memory and up to 512GB solid state storage.

Avi Greengart, an analyst with industry research firm Current Analysis, described the updated models as "less expensive, slightly faster, with a slightly longer battery." With those specs, he asked, "What's not to like?"

But, he noted, if the laptop market overall is taken into consideration, "$899 is still a premium price point." The difference, he said, is that "Apple is providing a lot of value" for the money.

Greengart added that while it's "nice to see they're doing this price point, it's not because of a new strategy, but because they can."

Rumors of the Next Mac

Many Apple-watchers are expecting the company to come out in June with major upgrades for the Airs, including possibly the new Intel Broadwell CPUs and the high-resolution Retina display.

There are also rumors of a 12-inch, fanless model, which could be the thinnest and lightest laptop yet from the company. Other reports suggest the possibilities of a solar-powered laptop, Thunderbolt 2 high-speed connectors, or a buttonless pressure-sensitive touchpad. The new models may be targeted for release around the time of the annual Apple Worldwide Developers Conference on June 2.

Greengart also pointed out that Apple "has carved out a large niche of people who are willing to pay more for what are arguably better PCs." Running against the trend of declining computer sales, Apple sold 4.1 million Macs in the second quarter of 2014, an increase of 200,000 units compared to the same quarter last year. Research firm IDC has reported that the company's computer sales were up 5 percent in the first quarter, while PCs in general were down 4 percent.
 

Tell Us What You Think
Comment:

Name:



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


 Enterprise I.T.
1.   BlackBerry BES 10 Now Hosted
2.   Teaming Up: CIOs, IT Asset Managers
3.   Juniper DDoS for High-IQ Networks
4.   IBM Rolls Out Hybrid Cloud Services
5.   Windows 7 Ends Mainstream Support


advertisement
Backlash Stirs Against H-1B Visas
Debate over foreign workers continues.
Average Rating:
IBM Rolls Out Hybrid Cloud Services
Based on SoftLayer net infrastructure.
Average Rating:
Windows 7 Ends Mainstream Support
But extended support still available.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 
34 European Banks Hit by Android-Skirting Malware
Criminals have been finding gaping holes in Android-based two-factor authentication systems that banks around the world are using. The result: 34 banks in four European countries have been hit.
 

Enterprise Hardware Spotlight
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.