Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Data Storage
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Microsoft
Microsoft's SkyDrive Cloud Storage Renamed OneDrive

By Barry Levine
January 27, 2014 2:03PM

    Bookmark and Share
Originally launched in 2007, SkyDrive now boasts more than 250 million users, and has become a key component of Microsoft's efforts to provide cloud-based services that extend across product lines. BSkyB and Microsoft are working together to offer Sky programming on the Xbox One video game/entertainment console.
 



Goodbye, SkyDrive. Hello, OneDrive, the new name for Microsoft's in-the-cloud storage service.

The change is being made because of a U.K. court decision in 2012 which found that Microsoft infringed on a trademark owned by British Sky Broadcasting Group, or BSkyB. The British judge ruled that "there is a likelihood of confusion in the average consumer in the sense that there is a risk that the public might believe that the services come from the same undertaking or one which is economically linked."

Although Microsoft could have appealed, or established a separate brand in Europe, it instead settled on an arrangement allowing it to keep the SkyDrive name until it could prepare and launch a global rebranding, which is now taking place.

'Coming Soon'

On Monday, the official name change was announced by Microsoft, although, as of mid-Monday afternoon, the OneDrive.com site still said that it was "coming soon." It includes an e-mail sign-up to receive notification when the new OneDrive is operational. SkyDrive Pro will now be called OneDrive for Business. The page does suggest that OneDrive might have some new or modified features, since it describes the renamed service as "an even better place" for storage and sharing, and adds that OneDrive "is everything you love about SkyDrive and more."

On the now-official OneDrive Blog, Applications and Services Marketing General Manager Ryan Gavin wrote on Monday that the name OneDrive reflects the fact the user "will have many devices in your life, but you really want only one place for your most important stuff." The name also echoes the One Microsoft effort led by outgoing CEO Steve Ballmer, in which there is unification of products and services across the company to enable faster innovation.

The terms of the deal with BSkyB were not made public, although the broadcaster did agree to allow Microsoft to use the brand "for a reasonable period of time" during the transition. An unspecified financial component was part of the deal.

More than 250 Million Users

Originally launched in 2007, SkyDrive now boasts more than 250 million users, and has become a key component of Microsoft's efforts to provide cloud-based services that extend across product lines. BSkyB and Microsoft are working together to offer Sky programming on the Xbox One video game/entertainment console.

This is the second time in a little more than a year that Microsoft has had to rebrand a highly visible product. In mid-2012, the company began backing away from the Metro name for its tile-based interface in Windows 8 and Windows Phone. Officially, the Redmond, Wash.-based company said that the name change was simply because Metro had only been the internal code name, but there were reports of another possible infringement with another European company. No brand has yet been substituted for Metro.

Meanwhile, ZDNet's Mary Jane Foley has reported that the company may be in the process of also rebranding its Office Web Apps, free online versions of its Office productivity tools, by changing its name to Office Online.
 

Tell Us What You Think
Comment:

Name:





 Data Storage
1.   Cloud Firms Offer Azure Starter Kit
2.   Amazon Intros Zocalo Storage Service
3.   EMC Moves Toward Hybrid Cloud
4.   Oracle Boosts ZS3 Storage Server Line
5.   Fusion-IO Deal Speeds SanDisk Shift


advertisement
Amazon Intros Zocalo Storage Service
Online storage and sharing for business.
Average Rating:
EMC Moves Toward Hybrid Cloud
Buys TwinStrata; debuts VMAX3 storage.
Average Rating:
Cloud Firms Offer Azure Starter Kit
Carpathia, Equinix partner on launch.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 

Mobile Technology Spotlight
T-Mobile Calls 'BS' on AT&T's New Promotion
While Verizon Wireless is moving to throttle bandwidth hogs, a scrappy T-Mobile is taking on the giants with a limited-time promotion it hopes will drive up the churn rates of its wireless rivals.
 
Microsoft Update to Windows Phone 8.1 Already Coming
An update to Windows Phone 8.1 is on the way just weeks after the release of the product itself. Microsoft has begun detailing some of the update features to phone manufacturers.
 
Stanford Researchers Report Battery Breakthrough
Stanford researchers have found a way to use lithium in a battery's anode, a breakthrough that could triple capacity and has been described as the "holy grail of battery science."
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.