Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Mobile Tech
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
Is Apple Offering While-You-Wait Repairs for iPhones?

Is Apple Offering While-You-Wait Repairs for iPhones?
By Nancy Owano

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

It seems that in-store repairs of Apple's iPhone 5s and iPhone 5c could happen sooner rather than later. But however imminent the start date, one can see that the in-store repair visits for the iPhone 5s and iPhone 5c would feed directly into the Apple strategy of making customers feel as if they are part of an Apple experience like no other.
 


Tongues were really wagging after a Wednesday report in 9to5Mac that users who need replacements for their cracked iPhone 5s and iPhone 5c screens can get them swapped out in up to an hour in Apple's retail stores -- while they wait.

An in-store servicing option, really?

"According to sources with knowledge of the upcoming initiative,” said the report, Apple will give these stores machinery that can not only replace the touchscreens but also perform other repairs. Other parts of the iPhone 5c and 5s could be exchanged for working units. "In addition to displays, Apple will have the capability to replace the volume buttons, vibrating motor, rear-camera, and speaker system on the iPhone 5s and iPhone 5c. Apple Stores will be able to replace the conventional Home button on the iPhone 5c."

One exception, though, is that it does not appear that Apple will do swaps for the Touch ID-based button on the iPhone 5s.

Special machinery earmarked for the stores will reportedly calibrate the displays on both the iPhone 5c and iPhone 5s within one hour. Generally, repairs will take from 30 minutes to one hour.

Repair Versus Replace

The advantage for Apple in training staff and kitting out their stores with special machines may be that the effort still represents cost savings as opposed to having to fully replace damaged iPhone 5s and iPhone 5c units.

However, customers would still have to pay for the repair experience and the amount would depend on the part that's being replaced. Those bringing in their cracked screens would be paying $149 for a repair. Other repair costs, according to reports, would be $79 for a battery replacement and $29 for a new Home button for the iPhone 5c.

Those on Apple's AppleCare scheme would get free repairs for defects that are covered under the AppleCare warranty.

When is this all to happen? Signals are appearing, based on the report, with iPhone screen calibration machines and training manuals for conducting these repairs arriving at some Apple Stores. What is more, Apple Stores, sources said, have already begun to train staff in iPhone repair. Should that be the case, Apple customers could expect to enjoy in-store repair programs sooner than later.

Rhapsody in Repair

However imminent the start date, one can see that the in-store repair visits would feed directly into the Apple strategy of making customers feel -- before and after buyers' credit cards are accepted -- as if they are part of an Apple experience like no other.

Consultants and analysts often single out Apple as a prime example of a business training employees to turn buyers into evangelists, via store employees giving personalized customer attention and hands-on device sessions.

Genius Bars, the in-store support stations, have been key to Apple's strategy in moving products and bolstering customer loyalty toward reaching out for upcoming products.

Liam Hamill, strategy director at Venturethree, a brand consultancy based in London, noted earlier that the stores were not set up to just sell products but to impart Apple's brand aura of a special experience between customer and device. Products are beautifully displayed for people to interact with, he said in a blog post.

If the Apple in-store repair service does pan out, the very experience where customers can walk out with their working devices in 60 minutes or less will be one more band in the Apple rainbow.
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Mobile Tech
1.   Glass Adds Voice Access to Contacts
2.   Samsung, B&N Partner on Nook Tablet
3.   Acer Desktop Box Rides Chrome Wave
4.   Apple Stock Soars Ahead of iPhone 6
5.   HTC One M8 Windows Phone Unveiled


advertisement
HTC One M8 Windows Phone Unveiled
Can be POS device for small business.
Average Rating:
Android 'Fake ID' Puts Millions at Risk
Users: stick to apps from Google Play.
Average Rating:
Researchers Tout Battery Breakthrough
Lithium anode could triple capacity.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Mobile Technology Spotlight
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 
Samsung, B&N Target Amazon with Nook Tablet
They've seen the enemy and it is Amazon. So Samsung and Barnes & Noble are teaming up to combat their common foe with a 7-inch tablet that blends Samsung’s tech, Nook’s content and e-reader platform.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.