News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / Microsoft/Windows / Why Google Should Nix Game Consoles
Gartner's #1 for endpoint backup
Why Google Shouldn't Get Into Video Game Consoles
Why Google Shouldn't Get Into Video Game Consoles
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JUNE
28
2013



It seems there's no tech-oriented market stone Google is willing to leave unturned. The latest rumors around the technology giant suggest the company is venturing into the video game console industry.

According to The Wall Street Journal, Google is developing a video game console and a watch based on its Android operating system. The Journal cites "people familiar with the matter" in a story by Amir Efrait. Google could not immediately be reached for comment and declined to comment to the Journal.

With the runaway success of the Android operating system, it's no surprise that Google would work to leverage it on new devices. IDC reports Android was installed on 75 percent of smartphones and 57 percent of tablets shipped in the first quarter, clear market domination.

A Shrinking Market

The smart watch category is the subject of many rumors as the world waits for Apple to debut an iWatch, but the video game console market may be tougher to penetrate. That's because the video game console market is no longer growing at yesteryear's rapid clip.

According to NPD Group, U.S. retail sales of video game hardware, software and accessories dipped 25 percent to $495.2 million in the first quarter, thanks in part to consumers playing more games on mobile devices and holding back spending until the next generation of consoles hits the market.

Relevant to Google's rumored move into the hardware side of the video game equation, NPD reports hardware sales suffered more losses than the rest of the industry. Specifically, this sector took a 42 percent hit year over year. Software sales fell 17 percent.

Console Not Likely

To gain insight into how likely Google is to pursue a video game console, we caught up with Billy Pidgeon, an independent video game analyst. He told us he doesn't expect to see Google go down the video game console path because the company has historically shied away from a heavy emphasis on hardware.

"Even the phones and tablets Google makes are loss leaders. There are manufacturers like Ouya and there will be other consoles and multimedia boxes," Pidgeon said. "Hardware is a very risky play."

As he sees it, Google should get its Play and Games strategies further out on the Web before pursuing hardware, because software and services are the important factor, not consoles. Google could do that by ensuring its content is delivered to TVs and Internet-connected devices.

"The first priority should be to make sure as many devices as possible support Chrome and Android," he said. "Google is better for not having pursued a hardware-centric strategy. Hardware is generally becoming less relevant as we go forward."

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
AdvertisementToday's CIO needs to adopt an "Everyone's IT" approach to leadership, embracing technology to increase enterprise agility & collaboration. View the free Gartner research report to learn how to adapt your IT leadership style to today's business standards.
MORE IN MICROSOFT/WINDOWS
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
iWatch Watch: What Will Apple Ask Us To Wear?
There are still more questions than answers when it comes to details about the smart watch Apple seems poised to debut on Sept. 9. In fact, nobody seems completely sure that it will be a smart watch at all.
 
Google Successfully Tests Its Own Delivery Drone
While top technology companies are engaged in an "arms race" to develop drones that can quickly deliver goods to anyone anywhere, Google has revealed it successfully tested its own version.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.