Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Big Data
See data differently
Average Rating:
Rate this article:  
Nokia
Nokia's Mapping Unit Buys Predictive Analytics Firm Medio

By Linda Rosencrance
June 12, 2014 1:52PM

    Bookmark and Share
This next era of computing -- as evidenced by the acquisition of Medio by Nokia's Here -- will be highly dependent on the personalization of services and products. The combination of the at-scale mapping platform from Nokia Here and Medio’s predictive analytics is very powerful, and an important part of how technology will transform everyday experiences.
 



Looking to boost its ability to deliver personalized and contextual maps and services, Nokia’s mapping division, Here, has acquired Seattle-based real-time predictive analytics firm Medio Systems Inc.

Predictive analytics are an essential component of Here’s plans to provide the right maps and services at the right moment across screens and operating systems. And acquiring Medio Systems will help Here achieve that goal “by taking maps far beyond where they are today.”

Here plans to use Medio's tech to give people and businesses more predictive experiences that change according to each situation. To make the most of the acquisition, Here also intends to share Medio’s technology -- if relevant -- with Nokia Group’s networks and technologies businesses.

You Do Want Fries with That

For example, that could mean delivering restaurant recommendations to a person who’s ready for lunch, offering drivers routes that match their driving styles based on real-time conditions or helping businesses personalize their customer offerings. Nokia is not divulging how much it is paying for Medio’s technology. The deal is expected to close by the end of July 2014.

“We are entering the age of what I call cognitive mapping, in which maps will understand their environment and anticipate people's intent in order to deliver interactive and smart location experiences,” said Michael Halbherr, CEO of Here.

Halbherr said Here is planning to extend Medio’s technology, which analyzes millions of connected devices and billions of interactions on the go to, so the company can deliver highly personalized maps and location services for whatever people face throughout their days.

Giving You Info, Your Way

Founded about 10 years ago, Medio officials said the company has helped organizations from multiple industries deliver more personalized services to their customers. Now, as part of Here, Medio will be able to combine its predictive analytics capabilities with Here’s location intelligence to reach more companies.

In order to understand what a person might want and need at any given moment, Medio’s cloud-based analytics engine mines vast amounts of real-time activity data now available from sensors and connected devices, then serves it up as business intelligence that companies can use to make better, automated business decisions.

Crawford Del Prete, EVP Worldwide research, IDC, said in a statement that the third platform of computing, built on cloud, big data and analytics, mobile, and social is starting to move into its next phase.

“This next era of computing will be highly dependent on the personalization of services and products,” Del Prete said. “The combination of Here’s at-scale mapping platform and Medio’s predictive analytics is very powerful, and an important part of how technology will transform everyday experiences in the future.”
 

Tell Us What You Think
Comment:

Name:





 Big Data
1.   HP Drops $50M on Hortonworks
2.   IBM, California Partner in the Cloud
3.   Teradata Bets Big on 2 Big Data Buys
4.   Business Impact of IBM-Apple Deal
5.   Esri, SAP Team on Data Mapping


advertisement
Comcast Customer Service Fiasco
Lessons to be learned for all companies.
Average Rating:
Apple, IBM Team on Mobile Biz Apps
A match made in technology heaven.
Average Rating:
U.K. Wants Data Retention Law
After citizens right-to-privacy verdict.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.