Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Tech Trends
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
BlackBerry, Go Back to Your Roots!
BlackBerry, Go Back to Your Roots!

By Ira Brodsky
February 20, 2013 1:41PM

    Bookmark and Share
Apple and Google are vulnerable precisely because they are the market leaders. While both want the market to continue growing, neither wants to jeopardize its current business. Apple and Google act as if they have forever to develop mobile commerce. The iPhone doesn't yet support NFC. That's probably because Apple is concerned about NFC's impact on form factor and cost.
 



The only thing tougher than building a successful business from scratch is turning around a big company that has lost its mojo. Research In Motion launched the smartphone market by producing mobile phones that email addicts loved. But when Apple and Google came out with smartphones for consumers, and developers created hundreds of thousands of apps for the devices, they started a "bring your own device" craze that took a big bite out of RIM's sales.

That should have been Research In Motion's cue to reinvent itself. Changing its name to BlackBerry was beside the point. BlackBerry needs to identify the next big opportunity for mobile phones and seize that opportunity by developing innovative solutions.

After all, that's how Apple and Google blew past BlackBerry. The original iPhone was an instant hit thanks to two innovations. First, it was an iPod with a phone and digital camera--all built to Steve Jobs' demanding specifications. Second, it featured the first touchscreen that ordinary humans could actually use. Android did even better because it gave the other phone makers a free operating system that they could use to compete with the iPhone and it leveraged Google's industry-leading Internet technology. And both products were exquisitely timed: iPhone and Android offered multimedia capabilities just as mobile operators began upgrading their networks in earnest to faster 3G wireless technology.

Abracadabra

There are three things that BlackBerry can do to reclaim its magic. First, BlackBerry should drive the use of near field communications (NFC) technology to replace traditional credit cards, keys, and tickets. One of the major reasons that people buy smartphones is that smartphones serve multiple functions. We also know that most people carry around too many credit cards, keys, and pieces of paper. There is an obvious problem here that smartphones can solve. And it's a good fit for BlackBerry, too: The Company has supported NFC since 2011 and has learned how to make exchanging data between phones and between phones and tags simple and convenient.

Second, BlackBerry should help enterprises use their mobile devices to conduct business. Up to now, BlackBerry has helped enterprises manage their devices, but this is no longer a growth opportunity. Most enterprises now support devices made by different manufacturers, and few are going to entrust the management of those devices to a single manufacturer. (Imagine Apple offering to help enterprises manage their Android devices!) Plus, the market is about to become more competitive, because many device management functions can now be handled by apps and cloud-based services. BlackBerry can make better use of its enterprise know-how by helping enterprises devise and execute mobile commerce strategies. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:





 Tech Trends
1.   U.S. Firms Fish for Growth Overseas
2.   Competition Spurs Ultra-Fast Internet
3.   Google Buys Streaming Site Twitch
4.   Earnings, Excitement Grow for Apple
5.   Internet of Things Comes to DIYers
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 

Mobile Technology Spotlight
FTC Wants Fix for 'Perfect Scam' of Mobile Cramming
The U.S. Federal Trade Commission has issued new guidelines to curb “mobile cramming,” a troublesome practice that adds unauthorized third-party charges to mobile phone bills.
 
BlackBerry Buys German Security Firm Secusmart
Looking to burnish its business reputation, BlackBerry has agreed to buy a German mobile security company that specializes in voice/data encryption as well as anti-eavesdropping solutions.
 
Microsoft Update to Windows Phone 8.1 Already Coming
An update to Windows Phone 8.1 is on the way just weeks after the release of the product itself. Microsoft has begun detailing some of the update features to phone manufacturers.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.