News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Advertisement
Free Gartner Report:
Drive innovation & collaboration
with the "Everyone's IT" approach.

View the research report
Apple/Mac
Is your endpoint data protected?
Average Rating:
Rate this article:  
Consumer Satisfaction for iPhone Drops as Rivals Gain

Consumer Satisfaction for iPhone Drops as Rivals Gain
By Adam Dickter

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

"Despite slipping two percent, Apple stays ahead of all competition," says the ACSI report. "While the iPhone 5 had strong sales, it has not bolstered Apple's overall customer satisfaction." The company did far better with its computers and tablets, which won an 86 percent satisfaction rating last year, the report noted.
 


Even as senators gripe about Apple's elaborate scheme to avoid paying taxes here on its overseas income, the company is taking another public hit this week courtesy of the American Consumer Satisfaction Index.

No Boost from iPhone 5

The annual survey of 70,000 consumers, which measures their opinions about 230 companies, 43 industries and 10 economic sectors, found that Apple dipped slightly in its most profitable market, smartphones, down two percentage points from 83 percent last year to 81 percent. That's despite introducing its most radically improved iPhone ever last year, with a larger screen, faster processors and 4G long-term evolution high-speed data.

The company's biggest rival, Samsung, however, saw the biggest jump in consumer nods, from 71 percent to 76 percent, while Motorola Mobility got a vote of confidence since its acquisition by Google, rising from 73 percent to 77 percent.

Among other major platforms, BlackBerry, formerly Research In Motion, stayed the same in satisfaction at 69 percent approval.

Overall satisfaction with cellular telephones among Americans rose slightly, just 2.7 percent, despite the wide range of faster, bigger and more capable devices flooding into the market.

"Despite slipping two percent, Apple stays ahead of all competition," says the report. "While the iPhone 5 had strong sales, it has not bolstered Apple's overall customer satisfaction." The company did far better with its computers and tablets, which won an 86 percent satisfaction rating last year, the report noted.

Meanwhile, South Korean technology giant Samsung did see a sharp rise in overall satisfaction from the release of its flagship Galaxy S III smartphone, released last year (the Galaxy S IV is rolling out now.) The S III boosted the company's ACSI score by the largest margin of any cell phone manufacturer and even with the industry average.

"Customers still love Apple best, but Apple needs to be worried about slipping and competitors gaining ground," said technology analyst Jeff Kagan. "That is always a threat, especially as new competitors keep gaining ground and less expensive gear hits the market."

New Armor Needed

Still, Kagan said the standings are nothing new for the honchos in Cupertino, Apple's home base. "Apple has always had to keep their eyes open all around them. What is new is their armor is getting chinks and competitors are gaining ground," he said.

"If Apple wants to stay at No. 1 in this survey they had better introduce new iPhones, new iPads and introduce a brand new category. Remember, Apple was a much smaller company until the late 1990s. Then they had a string of hits. What is next is the question."

Americans seem to be pretty happy campers when it comes to using their devices, giving ease of making and receiving calls an 84 rating and texting an 83.

Satisfaction trailed off, however, when it came to other features. Accessing Web sites got a 77 percent rating, while the operating systems and software got a 78 percent rating. Battery life, perhaps the biggest gripe of consumers, got the lowest rating in the survey, 72 percent.
 

Tell Us What You Think
Comment:

Name:



Get Powerful App Acceleration with Cisco. In a world where time is money, you need to accelerate the speed at which data moves through your data center. Cisco UCS Invicta delivers powerful, easy-to-manage application acceleration for data-intensive workloads. So you can make decisions faster and outpace the competition. Learn More.


 Apple/Mac
1.   Screen Troubles Briefly Slow iPhone 6
2.   Apple Stock Soars Ahead of iPhone 6
3.   Popular Mailbox App Comes to Mac
4.   Apple Opens China iCloud Data Center
5.   Android Crushing Smartphone Rivals


advertisement
New App To Manage Time Better
Helping to organize your busy life.
Average Rating:
Apple Stock Soars Ahead of iPhone 6
New products generating lots of buzz.
Average Rating:
Popular Mailbox App Comes to Mac
Takes to-do list approach to the inbox.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Find Malicious Android Apps Can Hack Gmail
A new study shows that a weakness in the Android mobile operating system can be used to steal sensitive, personal info from unwitting users. Gmail proved to be the easiest app to attack; Amazon, the hardest.
 
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Feds OK $2.3 Billion IBM-Lenovo x86 Server Deal
IBM and Lenovo are celebrating U.S. approval of their x86-based server deal, having cleared some major security hurdles. The deal makes Lenovo a major player for enterprise data centers.
 
Three New Lenovo PCs Aimed at Business Users
With businesses wanting computing solutions that do more for less money, Lenovo has unveiled three new desktop PCs that it says offer solid computing at a budget-minded price.
 

Mobile Technology Spotlight
Screen Shortage Briefly Puts Brakes on iPhone 6
RAM? Check. Antenna switch? Check. Screen? Oops. Parts suppliers for Apple have found themselves facing a shortage of screens for the new iPhone 6 as next month's release date for the new smartphone looms.
 
Bounty Offered to Coders for Oculus Rift Bugs
Coders who find bugs in software for the Oculus Rift VR immersive headset could receive a reward of at least $500 under Facebook's White Hat bounty program. Facebook acquired Oculus in March.
 
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.