Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
E-Commerce
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
NetSuite Offers Commerce as a Service CRM Approach
NetSuite Offers Commerce as a Service CRM Approach

By Jennifer LeClaire
June 25, 2012 11:00AM

    Bookmark and Share
With SuiteCommerce, NetSuite's integrated ERP/CRM system is essentially transformed into a commerce engine that is exposed to customers in a device-independent way. Because of both the presentation layer and business logic flexibility, NetSuite said, the architecture supports any business model, be it B2C, B2B, M2M, or any combination.
 



NetSuite recently launched "Commerce as a Service" (CaaS). The technology lets businesses manage their interactions with both consumers and other businesses via a cloud platform that delivers the customer experience directly on the core NetSuite cloud ERP/CRM business management application.

At the heart of the CaaS initiative is NetSuite SuiteCommerce, a new commerce-aware platform that offers a central system to manage all transactions and associated customer interactions on any touch point, from Web site to smartphone to social media site to in-store.

"Every company wants to deliver the commerce experience that Apple delivers to customers -- an experience that recognizes the customer regardless of channel or device, and efficiently delivers goods and services in world-class fashion, projecting a powerful brand message," said Zach Nelson, president and CEO of NetSuite.

"The secret sauce behind the Apple and NetSuite approach is an integrated back-end system that combines core business processing capabilities with rich customer profiles, to deliver the brand promise of a personalized experience, anytime from anywhere."

CRM System Transformed

The proliferation of new end-user preferred "touch points" such as smartphones and social media has increased customers' expectations of a tailored, individualized experience, according to NetSuite. Consumers assume businesses have full visibility to their transactions across touch points and will use that knowledge to provide an optimized experience.

At the same time, businesses expect their suppliers to have insight into their business relationships, and assume that they will deliver a B2B experience as compelling as a B2C Web site. And physical products increasingly include commerce-embedded capabilities, which enable machine-to-machine (M2M) commerce without the involvement of humans, based upon defined business rules for predictable needs.

With SuiteCommerce, NetSuite's integrated ERP/CRM system is essentially transformed into a commerce engine that is exposed to customers in a device-independent way. Because of both the presentation layer and business logic flexibility, NetSuite said, the architecture supports any business model, be it B2C, B2B, M2M, or any combination thereof.

Blurring the Boundaries

We turned to Sanjeev Aggarwal, SM Group, a partner at the SMB Group, to get his take on SuiteCommerce. He told us the timing of this announcement could not be better.

"Technology trends are converging to create a perfect storm in the world of commerce -- one that empowers customers and raises the bar for companies to meet new, more demanding customer expectations," Aggarwal said. "Social media empowers customers with information from friends and other unfiltered sources. Mobile devices are facilitating this trend, making it possible to research and shop for products and services anytime and anywhere."

Aggarwal also noted that cloud computing and e-commerce are blurring the boundaries between brick-and-mortar and online commerce stores, creating an imperative for merchants to provide consistency and visibility across channels. This has created an environment where customers expect more from businesses throughout the commerce cycle.

"NetSuite's introduction of SuiteCommerce is designed to help businesses meet these elevated customer expectations. The company has had an integrated e-commerce offering for years, and almost 2,800 of its customers run their Web sites and storefronts on NetSuite," Aggarwal said. "However, SuiteCommerce is intended to go beyond the commerce experience to integrate social, mobile and other customer touch points."
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 E-Commerce
1.   NY Proposes Virtual Currency Rules
2.   Visa Intros Online Payment Service
3.   E-Commerce Warehouse Demand Up
4.   Netflix Nixes Saturday DVD Shipments
5.   Amazon Launches E-Book Subscriptions


advertisement
NY Proposes Virtual Currency Rules
But are separate regulations warranted?
Average Rating:
E-Commerce Warehouse Demand Up
As online shopping continues to grow.
Average Rating:
Amazon Launches E-Book Subscriptions
Kindle Unlimited will run $9.99 a month.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Juniper DDoS Solution Aims at High-IQ Networks
In the face of more complex attacks, Juniper Networks is boosting its DDoS Secure solution to help companies mitigate the threats with more effective security intelligence throughout the network fabric.
 
Large-Volume DDoS Attacks Hit Record in 2014
The number of distributed denial-of-service (DDoS) attacks set a record in the first half of 2014, according to a report by Arbor Networks. The number of attacks over 20 GB/sec doubled.
 
U.N.: Nations Hide Rise in Private Digital Snooping
Governments on every continent are hiding an increasing reliance on private companies to snoop on citizens' digital lives, the U.N. human rights office says, with grave concerns about privacy.
 

Enterprise Hardware Spotlight
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 
Another Day, Another Internet of Things Consortium Is Born
In the emerging Internet of Things, zillions of devices will be talking to each other. Samsung, Intel and Dell just formed a consortium to ensure each thing can understand what others are saying.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.