News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
You are here: Home / Cloud Computing / Will Moto E Kill Feature Phones?
Gartner's #1 for endpoint backup
Does Motorola's Moto E Signal End of Feature Phones?
Does Motorola's Moto E Signal End of Feature Phones?
By Seth Fitzgerald / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
MAY
13
2014



With the launch of its inexpensive Moto E, Motorola is hastening the demise of the feature phone. Much like the Moto X and Moto G, this smartphone will run Android and be built to last -- but it is also the company's cheapest smartphone to date at just $129. The Moto E goes on sale today in the U.S. and on May 19 in the U.K.

From the company's point of view, some consumers still choose feature phones instead of smartphones because they are relatively less expensive -- around $100. On the other hand, the average smartphone costs $337, still well out of reach for many people. However, at $129 off contract, the Moto E could very well appeal to those individuals and provide one of the final blows to the diminishing feature phone market.

A Lot For A Little

Just a few years ago it would have been impossible to bring a worthwhile Android smartphone to the market for $129. Now that the market has changed and manufacturing costs have dropped, many smartphone makers are beginning to target the low end of the market, particularly in China, India, and other less wealthy nations.

The difference between other budget smartphones and the Moto E is that Motorola's smartphone will be released in dozens of other countries in addition to the U.S. and the U.K. For $129 customers receive an Android 4.4.2 handset with a 4.3-inch 540-by-960 Gorilla Glass display. Internally, the phone is equipped with a 1980 mAh battery, Snapdragon 200 processor, and 1GB of RAM.

These specs may not be impressive when compared to a Galaxy S5 or iPhone 5S but when stacked up against a feature phone, customers will get a lot more for their money. Additionally, Motorola is not offering a stripped down device that lacks any notable features. Instead, it has made the Moto E water resistant and scratch-proof, two features that certain high-end phones do not even offer.

End Of An Era

Motorola has not hid the fact that the Moto E targets feature phones rather than mid-tier smartphones. On its company blog, Motorola pointed out that people can now take advantage of smartphones without having to spend a lot of money.

"We believe it’s time the feature phone era came to an end and that quality smartphones are made accessible and affordable for all. Say hello to Moto E and join us in officially saying goodbye to the feature phone forever," according to the Motorola blog.

The Moto E won't single-handedly deal the finishing blow to feature phones but it will give an additional boost to the smartphone market, which is already overtaking regular cellphones. In February, Gartner released its data on the 2013 handset market pointing out that for the first time, more smartphones were sold than feature phones.

Reports like those from Gartner are great news for smartphone companies and they do seem to validate Motorola's contention regarding feature phones. However, in 2013, consumers still purchased 839 million feature phones. Although people will most likely buy fewer feature phones this year, that number indicates that feature phones will probably not be totally wiped out any time soon.

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Protect 100% of your Data The prevalence of laptops and mobile devices in the enterprise makes corporate data increasingly vulnerable to loss and breach. And yet, workforce productivity is now inextricably linked to mobility. Click here to access the white paper "Top 10 Endpoint Backup Mistakes" to learn more about how to confidently protect data across platforms and devices while also providing features designed to enhance the end user experience.
MORE IN CLOUD COMPUTING
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
iWatch Watch: What Will Apple Ask Us To Wear?
There are still more questions than answers when it comes to details about the smart watch Apple seems poised to debut on Sept. 9. In fact, nobody seems completely sure that it will be a smart watch at all.
 
Google Successfully Tests Its Own Delivery Drone
While top technology companies are engaged in an "arms race" to develop drones that can quickly deliver goods to anyone anywhere, Google has revealed it successfully tested its own version.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.