News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
You are here: Home / Enterprise I.T. / Sony Intros New Waterproof Phone
Is your endpoint data protected?
Sony Rolls Out Fresh Waterproof Smartphone
Sony Rolls Out Fresh Waterproof Smartphone
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
MAY
13
2013


Sony has rolled out the latest in a rare breed of smartphones: a waterproof device. The Xperia ZR promises the highest level of water-resistance for capturing photos and HD videos underwater.

The Android-powered smartphone is equipped with a 4.6-inch HD Reality display, 13 megapixel fast capture camera, Qualcomm Snapdragon S4 Pro quad-core 1.5 GHz processor, and 4G LTE.

Since the device is IP55 and IP58 compliant, you can keep it submerged in 1.5 meters of fresh water for up to 30 minutes. A dedicated camera key allows you to shoot even from a locked screen.

A Niche Audience

We caught up with Roger Entner, a wireless analyst at Recon Analytics, to get his take on Sony's latest innovation. He told us waterproof phones were all the rage a year or two ago but have not become mainstream hits. The new Xperia ZR is likely to have a niche audience.

"When it comes to waterproof phones, people usually buy the phone for different reasons and then if it's waterproof they think it's cool," Entner said. "There are very few people who deliberately set out to buy a waterproof device and those are usually people who are in and around the water."

That could change with the Xperia ZR, which focuses heavily on the camera. The device dons Sony's "Exmor RS for mobile" image sensor with HDR (High Dynamic Range) for both photos and videos. That technology promises quality photos despite lightning conditions.

Meanwhile, Superior Auto mode combines Scene Recognition with high quality performance image processing technology to automatically shoot with the most optimal settings. And burst mode will shoot an unlimited number of images at 15 frames per second.

All Smartphones Waterproof?

"It's really straightforward for companies to make waterproof smartphones. I would expect that slowly and surely all devices would become waterproof," Entner said. "Usually waterproofing only requires a coating around the electronics to protect all the conductive elements."

But not all phones manufacturers are likely to decide to cater to customers who want to shoot up to 1.5 meters deep. And not all phones have Sony's Mobile BRAVIA Engine to power a super-sharp screen or an OptiContast panel designed to offer a higher quality viewing experience.

Sony is also pre-installing apps on the smartphone, including Walkman, Album and Movies. The company is hoping you'll buy its new Stereo Bluetooth Headset SBH50, an app-enabled wireless headset with built-in FM radio, OLED display and one-touch connection for wireless audio streaming.

The Xperia ZR will come to market in the second quarter. Carriers and pricing has not been announced.

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
IT departments are embracing cloud backup, but there's a lot you need to know before choosing a service provider. Learn all the critical things you need to know by accessing the white paper, "5 Things You Didn't Know About Cloud Backup". Access the White Paper now.
MORE IN ENTERPRISE I.T.
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Dairy Queen is known for its hot fries and sweet treats, but it just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
HP Previews ProLiant Gen9 Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 

Mobile Technology Spotlight
Apple Sets Sept. 9 Event: iPhone 6, iWatch on Tap?
Save the date. Apple formally announced that its long-anticipated “special event," will take place on September 9. Does the tech giant have the iPhone 6, and the iWatch up its sleeve?
 
Samsung's New Smart Watch Makes Calls Without Phone
Following up on the Gear 2, Samsung has unveiled a new 3G smart watch, the Gear S, that stands out in its ability to make phone calls and send text messages without a smartphone.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.