Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
UCS Invicta: Integrated Flash
Deploy flash memory technology to
deliver peak workload performance.

Find out more>>
Mobile Tech
Gartner's #1 for endpoint backup
Average Rating:
Rate this article:  
Facebook Wants Your Android Home Screen, and More
Facebook Wants Your Android Home Screen, and More

By Adam Dickter
April 4, 2013 2:01PM

    Bookmark and Share
The Facebook Home suite includes the apps Cover Feed, Notifications, Chat Heads, App Launcher and Instagram, and are designed to make Facebook and the home screen of an Android smartphone essentially one and the same. "The Home Screen is really the soul of your phone," said Facebook CEO Mark Zuckerberg. "You look at it about 100 times a day."
 


After years of quashing rumors that it is producing its own mobile phone, social network giant Facebook on Thursday announced that it is doing just that -- and more.

The HTC First will live up to its name as the pioneer device to come with Facebook's new Home system of applications pre-installed.

Instant Share

Home is custom-made for Facebook addicts who don't want to have to tap a mobile app to get started sharing status updates, birthdays and photos with their friends. As CEO Mark Zuckerberg boasted at the launch, it allows you to share with Facebook connections from the moment you turn on your phone.

The First is available for $99.99 with a two-year contract from AT&T beginning April 12, with pre-orders available now via a Facebook link to AT&T. The 4G LTE-equipped First is powered by Android 4.1 (Jelly Bean), has a 4.3-inch display and packs a 1.4-gigahertz Qualcomm dual-core processor.

Also on April 12, Home will be available for download, but only for phones powered by Google's Android operating system. The devices that will initially support Home all run Android 4.1, or Jelly Bean: the HTC One X, HTC One X plus, Samsung Galaxy S3 and Galaxy Note 2, as well as the First.

The Home suite includes the apps Cover Feed, Notifications, Chat Heads, App Launcher and Instagram, and are designed to make Facebook and the home screen of a smartphone essentially one and the same.

"The Home Screen is really the soul of your phone," Zuckerberg said. "You look at it about 100 times a day. It sets the tone for the whole experience."

Under pressure to bring in new revenue streams for investors, the company likely sees a chance for deeper engagement with its growing share of mobile users, with minimal investment and increased ad revenue as a result. While Facebook, which directly sells no physical products, had long been rumored to be toying with its own phone, Home essentially goes further by turning existing phones made by other people into Facebook phones.

"This is a good [opportunity] by Facebook to grow its tentacles deeper in mobile space using Google's own platform and reach," said Neil Shah, senior wireless analyst at Strategy Analytics.

'Facebookification'

"However, it's up to consumers in the end if they want to Facebookify their phone or tablet and want to tie into a complete Facebook experience," Shah told us. "Facebook Home could be a game changer for Facebook, especially if adopted well by avid Facebook and Android users. For Facebook it's a great opportunity to increase engagement with the platform, more direct eyeballs, and attract marketers for ads, which will translate to higher revenues, scale and profits."

But Shah said he is "not bullish" on optimized Facebook phones, since that has already been tried with HTC's ChaCha, released in June 2011 as a texting-oriented phone with deep Facebook integration.

What comes next, he added, is to see if other social media will play catch up.

"It will be interesting to see if Google comes up with 'Google+ Home' and forces it down Android users' throats to fend off Facebook," Shah said.
 

Tell Us What You Think
Comment:

Name:



Get Powerful App Acceleration with Cisco. In a world where time is money, you need to accelerate the speed at which data moves through your data center. Cisco UCS Invicta delivers powerful, easy-to-manage application acceleration for data-intensive workloads. So you can make decisions faster and outpace the competition. Learn More.


 Mobile Tech
1.   Android Hits 85% Market Share
2.   BBM Now Available on Windows Phone
3.   Smartphone Slowdown Hits Samsung
4.   Virgin Mobile Offers Custom Plans
5.   Asana Revamps Mobile App


advertisement
Android 'Fake ID' Puts Millions at Risk
Users: stick to apps from Google Play.
Average Rating:
Researchers Tout Battery Breakthrough
Lithium anode could triple capacity.
Average Rating:
Smartphone Slowdown Hits Samsung
Reports its worst quarter in two years.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Ruling Against Microsoft Raises E-Mail Privacy Concern
Microsoft has been ordered to hand over e-mails to law enforcers in the United States as part of a criminal investigation, even though the e-mail is stored at a data center in Dublin,Ireland.
 
Twitter Buys Password Manager Startup Mitro
Following on the heels of another acquisition earlier this week, Twitter is adding to its fold a password-manager security startup called Mitro, which in turn is releasing its code as open source.
 
Government Requests for Customer Data Skyrocket
Requests for customer data from the government jumped 50 percent in the first half of 2014, according to Twitter, which received more than 2,000 requests for user info from gov't agencies.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.