Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Mobile Tech
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Salesforce
Salesforce's Heroku Updates Its Add-Ons Program

By Jennifer LeClaire
December 6, 2012 2:01PM

    Bookmark and Share
"Heroku's Add-Ons Program takes a lot of the complexity and hassle out of the lives of service providers that are developing cloud-as-a-service products," said analyst Charles King. "It's an interesting variation on what Salesforce.com is doing in providing business customers with online access to its various CRM and ERP applications."
 

Related Topics

Salesforce.com
Heroku
CRM
Cloud



A Salesforce.com-owned cloud platform-as-a-service company is making big market moves this week. Heroku just announced a major update to its Add-Ons Program.

The Heroku Add-Ons Program aims to helps cloud service providers with key business needs, including full lifecycle billing, full integration with customer applications, single sign-on customer log-in, and an integrated end-user support experience. What's more, a Heroku sales team sells the platform and add-ons. The second iteration of Heroku Add-Ons Marketplace offers an updated developer-facing marketplace and a new service provider management experience.

"Composed cloud services are the future for developing advanced applications," said Oren Teich, COO of Heroku. "By giving cloud service providers an easier way to market their products and run their businesses, Heroku is redefining how technology products and applications are created and brought to market."

Self-Service Interface

Heroku rolled out Add-Ons three years ago. The first marketplace offered 12 add-ons. The program has since grown to include 85 service providers with more than 4 million installs.

With the new release, Heroku is introducing a self-service interface that allows providers to instantly manage their product portfolio. According to Heroku, the benefits include faster time-to-market and higher user adoption, conversion and retention rates because they are able to dedicate more time to product development.

"The Heroku Add-Ons Program has been an incredible place for MemCachier to grow and learn," said Alex Loddengaard, co-founder of MemCachier. "The Marketplace gives us instant access to thousands of developers, letting us focus on great customer service and product development. Selling through the program is absolutely the right way to grow or start a product for Web developers."

The Salesforce.com Spirit

Charles King, principal analyst at Pund-IT, told us there is belief among players in the industry that cloud services are going to be delivered by traditional service providers -- large and small -- as the cloud matures. Small regional companies don't have the same resources as the AT&Ts and Verizons of the world. Heroku can help smaller cloud service providers compete, with custom solutions.

"Heroku's Add-Ons Program takes a lot of the complexity and hassle out of the lives of service providers that are developing cloud-as-a-service products," King said. "It's an interesting variation on what Salesforce.com is doing in providing business customers with online access to its various CRM and ERP applications. With Add-Ons, Heroku is aiming at small- and medium-size providers."

End-to-End Support

Providers can create and manage their add-ons, features, benefits and plans. Services can be deployed, configured and integrated into apps with one click. And new listing pages offer customization for each add-on, including best practices on marketing and customer engagement.

The program also handles of all aspects of the billing process for users, including failed payments, declined cards, fraud and payment and bank transaction fees. This protects providers from the complexities and financial risks associated with integrating with payment gateways, fraud and failed, declined or expired credit cards.
 

Tell Us What You Think
Comment:

Name:





 Mobile Tech
1.   Researchers Tout Battery Breakthrough
2.   Samsung Postpones Tizen Phone
3.   Verizon Throttling Data Speeds
4.   Apple and Samsung Feel the Heat
5.   Is the Amazon Fire Phone a Winner?


advertisement
Researchers Tout Battery Breakthrough
Lithium anode could triple capacity.
Average Rating:
Is the Amazon Fire Phone a Winner?
It coulda been a contender -- but isn't.
Average Rating:
Review: Amazon's New Fire Phone
New ways to navigate, discover, shop.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 

Mobile Technology Spotlight
Stanford Researchers Report Battery Breakthrough
Stanford researchers have found a way to use lithium in a battery's anode, a breakthrough that could triple capacity and has been described as the "holy grail of battery science."
 
Samsung Postpones Launch of Tizen Phone
The possibility that the Tizen operating system can survive is dropping. So the scheduled third-quarter launch in Russia of the Samsung Z smartphone, which is designed for the mobile OS, is being postponed.
 
Verizon Plans Throttling for 'Unlimited' Bandwidth Hogs
In what could be an opportunity for competing wireless carriers, Verizon is throttling data speeds on unlimited 4G plans because of more consumer demand for high-speed data networks.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.