Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Cloud Computing
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
Salesforce Takes Chatter Social Network to Next Level

Salesforce Takes Chatter Social Network to Next Level
By Jennifer LeClaire

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

"The industry is moving toward social and mobile sales, service and marketing much more quickly than many realize," said IDC's Frank Gens of the moves at Salesforce.com. "Companies that are not putting their competitive energy into arming their employees for these areas will be trapped in the legacy portion of the market."
 


Salesforce.com just rolled out the next generation of its enterprise social network with social and mobile CRM in mind. With the latest iteration of Chatter, Salesforce.com is offering new features that let companies access, create, and act on customer information within Salesforce in the Chatter feed, from any device.

Salesforce.com noted that the shift to social and mobile cloud computing has empowered companies to connect with their customers in entirely new ways and become what the company calls "customer companies." Salesforce.com defines customer companies as ones that listen to every customer, engage on every channel and deliver great customer service everywhere. They sell as a team, connect products to the network and deliver apps on any device.

"Companies are grappling with the new business world where every customer has a voice through social and mobile technologies and expectations for immediate engagement," said Nasi Jazayeri, executive vice president and general manager of Salesforce Chatter at Salesforce.com. Jazayeri is pushing a single message with the new Chatter: "Every company employee can put the customer first to deliver amazing sales, service or marketing experiences right from the feed."

CRM Moves Mobile

The new Chatter lets companies access all customer information stored inside Salesforce including customer accounts, campaigns, cases, leads, opportunities and custom apps built on top of the Salesforce Platform. Users can get real-time updates -- such as a quote approval, service inquiry or social conversation -- to connect with customers in entirely new ways.

Chatter also lets users create and edit information and notifications from the new publisher that lets them scroll through a variety of actions including files, photos, polls, tasks and thanks. In just a couple of taps, users can create a task, edit a contract or even create a custom action.

Finally, users can act on updates around contacts, accounts, opportunities, campaigns and custom records directly from the feed. For example, a sales rep in a taxi can see a deal update in the feed and send the necessary files to close the deal -- making every moment actionable.

"The industry is moving toward social and mobile sales, service and marketing much more quickly than many realize," said Frank Gens, senior vice president and chief analyst at IDC. "Companies that are not putting their competitive energy into arming their employees for these areas will be trapped in the legacy portion of the market."

Positioning Chatter as Integral

Brad Shimmin, a principal analyst at Current Analysis, said the task management features of Chatter stood out as a good example of Salesforce realizing an advantage it has not yet fully leveraged in the industry -- to position Chatter as an integral component within their broader business applications.

"Salesforce has improved search, too, which is a bugaboo with most of these enterprise social networking solutions because they are not search vendors," Shimmin told us. "Content generators within their organization really need a strong mechanism to make sense of all the content generated day in and day out on posts and likes and comments and files. So seeing Salesforce spend some money refining search is heartening."

Salesforce Chatter is optimized for Android phones and iOS devices. It is generally available now and included with all Salesforce editions. Salesforce Chatter's create-and-edit record capability is scheduled to be available the second half of 2013. The Salesforce Chatter mobile application is free for all Salesforce.com customers.
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Cloud Computing
1.   Concerto 2200: Dedupe, Compression
2.   Office 365 Tailored for Attorneys
3.   Apple Opens China iCloud Data Center
4.   Samsung Buys SmartThings
5.   Cisco Axes 6,000 Employees


advertisement
Concerto 2200: Dedupe, Compression
Firms save money by saving space.
Average Rating:
Samsung Buys SmartThings
To allow people, appliances to interact.
Average Rating:
Cisco Axes 6,000 Employees
Company is facing declining profits.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Chinese Hackers Nab Info on Millions of U.S. Patients
A group of Chinese hackers has stolen the personal information, including names and Social Security numbers, of about 4.5 million patients at hospitals operated by Community Health Systems.
 
Premier FBI Cybersquad in U.S. To Add Agents
After helping prosecutors charge Chinese army officials with stealing trade secrets from major companies and by snaring a Russian-led hacking ring, the premier FBI cyber-squad is getting a boost.
 
Apple Opens iCloud Data Center in China
Treading lightly, Apple acknowledged it has started to store encrypted iCloud personal data of some Chinese users on servers in mainland China, operated by the state-owned China Telecom.
 

Enterprise Hardware Spotlight
Compression, Deduplication Come to Violin Concerto 2200
Violin Memory has announced that data deduplication and compression capabilities are now available on its Concerto 2200 solution. Typically, users will experience deduplication rates between 6:1 and 10:1.
 
Cisco Axes 6,000 Employees in Restructuring Plan
Faced with declining profits, Cisco is laying off up to 6,000 employees in the months ahead -- a whopping 8 percent of its global workforce. That's in addition to the 4,000 jobs Cisco cut last year.
 
Web Slows, Have Internet Routers Reached The Limit?
If you encountered problems connecting to the Internet on August 12, you weren't alone. Networking experts blame the wide-scale slowdown on outdated routing systems that are reaching their limits.
 

Mobile Technology Spotlight
HTC Debuts Windows Phone Version of One M8 Smartphone
HTC is bringing the Windows Phone mobile OS to its flagship One M8 device -- the first time any mainstream flagship smartphone has been offered with a choice of operating systems.
 
Verizon Earns Top Rating in Mobile Network Comparison
A new report says Verizon Wireless was the top-performing U.S. cellphone service provider in the first half of 2014, on a nationwide and state-by-state basis, as well as in metro areas.
 
Sprint Comes Out with Data Guns Blazing
As its new CEO promised, Sprint has rolled out a new aggressively competitive price plan. The shared data plans promise twice the high-speed data and at lower prices than AT&T and Verizon Wireless.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.