Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Mobile Tech
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Apple
Apple's New 128-GB iPad Targets Business Users

By Adam Dickter
January 29, 2013 2:38PM

    Bookmark and Share
"iPad continues to have a significant impact on business," said Philip Schiller, Apple's marketing guru. "Companies regularly utilizing large amounts of data such as 3D CAD files, X-rays, film edits, music tracks, project blueprints, training videos and service manuals all benefit from having a greater choice of storage options for iPad."
 



This one seemed to catch us by surprise. Without the prerequisite rumor mill, and just months after the release of the iPad mini and iPad 4, Apple has announced yet another member of the family, one chock full of storage space.

At 128 gigabytes, this iPad can store hundreds of photos, hours of music and videos. That's twice the largest capacity of current iPads, 64 gigabytes. Like its predecessors the new iPad, with 9.7-inch Retina display, comes in Wi-Fi ($799) and Wi-Fi plus 4G LTE data-speed versions ($929.) That's $100 more than each version of the 64 GB iPad with Retina display.

Quickly Replacing Notebooks

The new iPad goes on sale in stores and online next Tuesday, in black or white.

The announcement comes ahead of the Mobile World Congress and a day before Research In Motion unveils its updated platform for smartphones and tablets, BlackBerry 10. Apple still rules the tablet market it created with the iPad, but faces an onslaught of challengers from Samsung, Amazon, Google, Microsoft and others.

"This is aimed at business users of the iPad, not consumers who want to store more movies," consumer devices expert Avi Greengart of Current Analysis told us.

"It is not the most common use case today, but it is clear that the iPad is being used as a notebook replacement for a growing segment of the market." Doubling the storage capacity for productivity software users makes sense, he said. "Nobody thinks 128 GB is excessive on a laptop, even with the prevalence of cloud storage."

In its press release Tuesday announcing the new iPad, Apple noted its usefulness not only for storing books, TV shows, movies and apps, but also presentations and documents.

"iPad continues to have a significant impact on business, with virtually all of the Fortune 500 and over 85 percent of the Global 500 currently deploying or testing iPad," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "Companies regularly utilizing large amounts of data such as 3D CAD files, X-rays, film edits, music tracks, project blueprints, training videos and service manuals all benefit from having a greater choice of storage options for iPad."

Easy to Keep, Share Designs

Amy Bunszel, vice president of AutoCAD products for Autodesk, which allows iPad users to create designs, said "These files are often large and highly detailed, so having the thin and light iPad with its Multitouch display, integrated camera and all-day battery life, is a real advantage for iPad users to view, edit and share their AutoCAD data."

Jeff Orr, a mobile devices expert at ABI Research, told us high-storage devices make more sense for enterprise tablets than for those that access consumer apps.

"As technology continues to improve, we expect to see the current 8/16/32/64 GB choices migrate to 16/32/64/128 GB, though the timing is unclear based on current and projected market needs," Orr said.
 

Tell Us What You Think
Comment:

Name:

ulrich krauskopf:

Posted: 2013-01-30 @ 12:12pm PT
how about simply adding an SD card slot and saving your clients unnecessary expenses.
Apple focuses on edge of technology, rarely on how best to serve their consumers





 Mobile Tech
1.   Android 'Fake ID' Puts Millions at Risk
2.   FTC Wants Fix for Mobile Cramming
3.   Facebook To Force Use of Messenger
4.   BlackBerry Acquires Secusmart
5.   T-Mobile Calls 'BS' on AT&T Promo


advertisement
Android 'Fake ID' Puts Millions at Risk
Users: stick to apps from Google Play.
Average Rating:
FTC Wants Fix for Mobile Cramming
Overcharges are 'the perfect scam'.
Average Rating:
BlackBerry Acquires Secusmart
German security firm offers street cred.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Canadian Government Charges China With Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 

Enterprise Hardware Spotlight
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 

Mobile Technology Spotlight
Android 'Fake ID' Puts Millions of Users at Risk
Having this fake ID is nothing to brag about, even if you are a minor. The “Fake ID” Android flaw drops malware into smartphone apps. It can steal credit card data and even take over your device.
 
FTC Wants Fix for 'Perfect Scam' of Mobile Cramming
The U.S. Federal Trade Commission has issued new guidelines to curb “mobile cramming,” a troublesome practice that adds unauthorized third-party charges to mobile phone bills.
 
Facebook: You Will Use Messenger, and You Will Like It
Starting this week, Facebook users with Android and iOS phones will be forced to use the separate Messenger app to send Facebook messages. Pending messages will still be visible in the main app.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.