The webinar will provide information on how companies can use customer analytics to get a more complete picture of their customers, as well as present best-practice examples of how companies are applying these insights to drive revenue and sales efficiency . The webinar will also present a Customer Analytics framework, and a 360° dashboard that companies can implement to achieve business results.

"Today, it's essential that companies approach their sales and marketing efforts analytically, and ensure that they are offering the right products to the specific customers that offer the greatest potential," said Anil Chitkara, senior vice president, market development. "The webinar will provide a framework for accomplishing this and provide best-practice examples that participants can implement in their own organizations."

Byrnes will present insights into maximizing customer profitability. Graber will discuss examples of leading customer analytics tools, and Chitkara, will discuss how organizations use customer analytics to identify actions that can drive revenue and performance.
The webinar is targeted to senior executives and managers responsible for customers, revenue or customer satisfaction, including professionals in sales, customer relationships, marketing analytics, business intelligence, and decision support.

WHO:
Jonathan Byrnes, MIT and Jonathan Byrnes & Co
Aaron Graber, SAP BusinessObjects
Anil Chitkara, Oco, Inc.

WHAT:
Webinar: "Customer Analytics: Driving Performance through a 360° View"

WHEN:
Wednesday, October 28, from 2:00 p.m. to 3:00 p.m. EDT

RSVP:
To sign up for the webinar, please visit http://www.oco-inc.com/landing/october28webinar/Customer-Analytics-Driving-Performance-Through-360-View.asp

CONTACT:
For more information about the webinar, please visit www.oco-inc.com or contact 781.810.2100.

Oco is a leading provider of Software-as-a-Service (SaaS)-based business intelligence (BI) and data integration solutions. The company provides complete BI solutions to customers, such as Casual Male, Dunkin' Brands, Fidelity Investments, Office Depot and Welch's. Oco's unique business-centric approach to BI helps companies solve targeted business issues, achieve ROI within 90 days and triple their return on investment. Leveraging a library of best-practice analytics, pre-built data models, and patented technology, Oco's SaaS-based solutions are delivered in a fraction of the time, at a fraction of the cost of traditional solutions, with fewer IT resource requirements than traditional approaches. In addition to its own product portfolio, Oco also offers an on-demand BI solution through its partnership with SAP BusinessObjects. Oco was founded in 1999 and its headquarters are in Waltham, Mass.

More information about Oco can be found at www.oco-inc.com.