News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / Apple/Mac / One Word for Low-End iPhone: Plastic
DDoS Protection Powered By Verisign
One Word for the Expected Low-End iPhone: Plastic
One Word for the Expected Low-End iPhone: Plastic
By Seth Fitzgerald / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JULY
25
2013


Apple has recently stayed away from using any sort of plastic casings for its iPhones and instead has opted for aluminum or glass. We have known since January that a cheaper version of the iPhone could be coming out, and we could also see the return of plastic casings along with it.

A video has appeared on the YouTube tech review channel DetroitBORG that shows a new plastic casing for the first time, along with comparisons to current and previous generation iPhones.

Outside of just showing off the plastic back that may end up on a cheaper iPhone, the video also showed that the casing includes a lens, flash, Apple and iPhone logo, and the Lightning connector. The iPhone logo was interesting, though, as it seemed to be thinner than the one currently on the iPhone 5.

Following the Market

In every possible way it seems as though Apple is trying to conform to market trends, which is something it has rarely done. The changes seen in the purported budget iPhone go far beyond cost or the resurrection of plastic shells.

For the first time, the colors used for the iPod Nano could also be introduced to the iPhone. Blue, red, yellow and even gold shells have appeared in leaked photos for the past few months. Until now, Apple has always focused on its black or white iPhones, but colorful ones could allow the company to attain more market share.

Covering the Spread

Despite iPhone sales increasing 20 percent over the last quarter, Apple still seems to believe that "fitting in" will be the best option in the long run.

Apple almost certainly has to release a new, cheaper iPhone simply to hold onto some of its market share. Since the iPhone 3GS came out, Apple has always been able to have at least three iPhones on the market, allowing it to control the low-tier section with previous-generation models of the iPhone.

Now that Apple is trying to completely phase out its old 30-pin connector, it will require one new model on the market outside of the iPhone 5 and 5S. Having any sort of fragmentation with something like a data port is dangerous for Apple and was one of the original concerns regarding the Lightning connector.

At the same time that the number of iPhones sold were increasing, Apple actually lost a large amount of market share in the overall smartphone industry, leaving the company with just a 17 percent share. There are dozens of new smartphones coming out every few months, leaving the market crowded. Each one of those phones appears to be taking some market share away from the iPhone, making both the iPhone 5S and the cheap iPhone important for the company's future.

Emerging Markets

Price is one of the most important factors in emerging markets such as China and India. No matter how low the current iPhone 5 price goes, it simply cannot compete with cheap Android devices.

This has led many analysts to believe that a new cheap iPhone will cost between $200 and $300 (unsubsidized) so that Apple can compete directly against Android competitors inside those markets.

Tell Us What You Think
Comment:

Name:

Bishwajit:

Posted: 2013-07-26 @ 5:46am PT
It's a great idea to get this introduced in the market. This will definitely increase the market share for iphone.

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN APPLE/MAC
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 
Are Government Spies Tipping Off Tor?
Less than a month ago, tech news headlines heralded a Tor Project breach. Now, some are saying that government spies are sharing information with Tor to help it prevent future breaches.
 
Backoff Malware Hits 1,000+ Businesses, Likely More
More than 1,000 businesses across the U.S. might have been affected by Backoff, a new kind of point-of-sale (PoS) malware, according to the Department of Homeland Security.
 

Enterprise Hardware Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Mobile Technology Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Verizon Hops on the Voice-Over-LTE Bandwagon
Wireless provider Verizon is gearing up for a nationwide launch of its Voice-over-LTE service over the next several weeks, promising clearer and crisper phone calls and a Skype-like video service.
 
Smartphone 'Kill Switch' Law in California; Will Other States Follow?
California’s new law -- signed by Gov. Jerry Brown on Monday -- aimed at deterring cellphone theft could mean most mobile phones sold in the U.S. will soon include similar “kill-switch” tech.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.