Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Cloud Computing
Register for a certification exam.
Average Rating:
Rate this article:  
Facebook Ads and Tracking: What You Need To Know
Facebook Ads and Tracking: What You Need To Know

By Barbara Ortutay
June 21, 2014 8:51AM

    Bookmark and Share
Social giant Facebook says it will soon give advertisers more options to tailor ads to what you do outside Facebook. Shopping for a new TV? Get ready to see ads for TV sets. Unless you're willing to unplug, there's little you can do to avoid being tracked online. But there are some ways to control what ads you see and how the ads are tailored to you.
 



If you use Facebook, the specific ads you see have been based mostly on what you do on Facebook -- your profile information, status updates, likes and interests.

That's changing. The company says it will soon give advertisers more options to tailor ads to what you do outside Facebook. Shopping for a new TV? Get ready to see ads for TV sets on Facebook.

Unless you're willing to unplug, there's little you can do to avoid being tracked online. But there are some ways to control what ads you see and how the ads are tailored to you.

HOW IT WORKS:

Facebook doesn't share your specific identity with advertisers. Rather, the advertiser can select the types of people to show ads to.

An advertiser might want to reach women who just moved to Boston and who just got engaged, for instance. When buying the ad, the advertiser checks all the boxes that apply. Facebook matches the ads to the specific people who fit those attributes, without having to reveal their identities to the advertiser.

Besides the obvious attributes such as location, age and gender, advertisers can select languages, "ethnic affinity" and life events such as people who have recently moved, are living away from their family, got a new job and so on. Advertisers who want to target the newly engaged can narrow that down to engagements within one year or within three months. There are even options to target baby boomers, video game console players, early or late adopters of technology, fans of specific sports teams or people who go on cruises.

Facebook even considers your offline shopping behavior. Facebook's advertisers can see, for example, whether the ad for detergent you saw on Facebook led you to buy that brand in a drug store the following week. Facebook works with outside analytics firms to match what Facebook knows with what the retailers have on you and what you bought. Your name isn't attached to this, but it may still feel creepy.

Not every piece of data is used to target advertising, at least not yet. For example, the company recently introduced "nearby friends," which lets you share your exact location with your Facebook buddies so you can meet up. So far, you won't see ads targeted to you based on the street corner you are standing on, but it's easy to see how this could happen one day.

WHAT'S NEW:

In the coming weeks, Facebook will start offering advertisers another way to tailor ads in the U.S., based on information gathered from other websites you visit and the apps you use. This is called interest-based advertising, and Facebook says "many companies already do this." (continued...)

1  |  2  |  3  |  Next Page >

 


© 2014 Associated Press under contract with NewsEdge. All rights reserved.
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Cloud Computing
1.   Oracle Updates Database, Linux Products
2.   Cloud Wars: AWS vs. Microsoft, IBM
3.   Yammer Moved to Office 365
4.   IBM, California Partner in the Cloud
5.   Dropbox for Business Boosts Security


advertisement
Amazon Intros Zocalo Storage Service
Online storage and sharing for business.
Average Rating:
Avaya Pressing Hard on Cloud-Based UC
Provides easier, faster provisioning.
Average Rating:
Cisco Woos More Devs with DevNet
To create new network-aware apps.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Tor Internet Privacy Service Warns Users It Was Breached
You may never have heard of the Tor Project, but the Internet privacy service is making headlines. Tor’s devs say users might be victims of an attack launched against the project earlier this year.
 
Canadian Government Charges China With Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 

Enterprise Hardware Spotlight
AMD's ARM-Based Opteron Out in $3K Dev Kit
It's dubbed "Seattle" and it's AMD's first 64-bit ARM-based Opteron processor. The low-power chip is being released as part of AMD’s Opteron A1100-series developer kit, and aimed at high-end data center needs.
 
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 

Mobile Technology Spotlight
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
 
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 
Facebook: You Will Use Messenger, and You Will Like It
Starting this week, Facebook users with Android and iOS phones will be forced to use the separate Messenger app to send Facebook messages. Pending messages will still be visible in the main app.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.