With all the hype surrounding Samsung's Galaxy Gear event and announcement, it seems as though another smart watch unveiling has been overlooked. Qualcomm, the company behind many smartphone processors, has announced its own smart watch called the Toq.
Qualcomm CEO Paul Jacobs announced the Toq during the company's Uplinq conference in San Diego earlier today, at almost the same time as Samsung was revealing the Galaxy Gear at IFA in Berlin. Although the general features of the Toq are similar to previously released smart watches, its design -- and the company behind it -- have a lot of people hoping that it may actually make smart watches worthwhile.
Just like the Pebble -- a Kickstarter-funded smart watch that came out earlier this year -- the Toq is only able to function completely when it is connected wirelessly to a smartphone. This is the approach that most smart watch manufacturers have taken because adding in full wireless access to a smart watch is not an easy proposition at the moment.
The Toq will include most of the same features found on the Galaxy Gear such as the ability to make calls, view texts, etc. However, it will not be cheap. An official price has not been announced but analysts are expecting Qualcomm to release the device at $300, which is identical to the Galaxy Gear's $300 price tag.
Qualcomm says that it will provide more details regarding the Toq's release date later this month. Despite being similar in a lot of ways, the Toq is going to be offering some pretty cool features not seen on previous devices or on the Galaxy Gear. The main addition is a touch-enabled "Mirasol" screen that works well in sunlight.
Rumors leading up to Samsung's Galaxy Gear event accurately predicted the announcement date, and while Qualcomm is a large company, it is not as well known as Samsung. For this reason, it seems as though it may have made a bad decision with its announcement date as the majority of smart watch news today is regarding the Galaxy Gear and not the Toq.
That being said, the Toq's design and battery do provide it with some advantages and they are the main reasons for the excitement already generated around the device. Smart watch screens have not been quite so functional to date, in the sense that it is not easy to view on them in well-lit areas.
Outside of the color-enabled Mirasol display, Qualcomm will use its WiPower technology for wireless charging; once the device is at 100%, it can last for up to five days. The Galaxy Gear looks to be a great device software-wise, but the Qualcomm Toq definitely offers a lot to be excited about as well.
It can still be argued that Qualcomm made a bad decision by trying to compete with Samsung for media coverage, but either way, the Toq should sell quite well.