Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Personal Tech
24/7/365 Network Uptime
Average Rating:
Rate this article:  
Can Sony
Can Sony's Dongle Take Down Google's Chromecast?

By Jennifer LeClaire
September 17, 2013 9:15AM

    Bookmark and Share
Google's focus is on Chromecast's lower price and competitive differentiator: Unlike other streaming solutions, you can still multitask. You can send emails or surf the web while you watch the content streaming to your TV. It's unclear if Sony's Bravia Smart Stick will offer this option. But if Sony's deal with Viacom happens, it would be a score against Google.
 



In August, Sony announced a tentative deal with Viacom to stream its content, which could give it a major advantage in the Internet TV market. Now, Sony is readying to launch its own Google Chromecast-like dongle.

Entertainment-industry magazine Variety broke the news about Sony's plans to debut a Bravia Smart Stick this week. They describe it as a plug-in adapter for Sony's current-generation HD televisions, based on Google TV software for running interactive TV apps.

There's a vast gulf between pricing strategies. Google is making its Chromecast available for just $35, while Sony's Bravia Smart Stick is reportedly priced at $150. But Variety says Sony will offer more content apps, including access to Amazon Video, Wal-Mart's Vudu, Redbox Instant by Verizon, AOL On, and its own Crackle and Video Unlimited. Chromecast works with Netflix, YouTube, Google Play Movies & TV, and Google Play Music. Google has also promised more apps like Pandora are coming soon.

Comparing Dongles

We caught up with Ross Rubin, principal analyst at Reticle Research, to get his take on the new Sony dongle. Like the Chromecast, he told us, the Smart Stick should help bring an array of broadband video to the television, in this case, Sony's TVs.

"Like the Roku stick, the Sony stick is based on a standard called MHL (Mobile Hi-Definition Link)," Rubin said. "This means it doesn't need an extra cable to draw power. However, it works with a limited set of TVs. In this case, it may work only Sony TVs."

As Rubin sees it, the Bravia Smart Stick should offer a greater variety of services and apps than the Chromecast, but the Chromecast has resonated by attacking a few popular services at an aggressive price.

"It's not so much what it does, which can be achieved with a variety of products, but how it does it," he said. "The Sony stick is more of a size reduction of what Sony has already done with its Google TV devices, but shows the potential of getting a broadband TV option into a small package."

The Viacom Factor

Google has been focusing on Chromecast's lower price as well as its competitive differentiator: Unlike other streaming solutions, you can still multitask. In other words, you can still send emails or surf the web while you watch the content streaming to your TV. It's not clear if the Bravia Smart Stick will offer this option.

If Sony's deal with Viacom goes through, it would be a major score against Google. Viacom is behind many popular cable channels, from MTV and Nickelodeon to Comedy Central, BET and more. These and other channels would appear on an Internet TV service Sony is reportedly developing.

No matter who wins, the Internet TV battle could have a profound impact on cable TV providers. According to research from The Diffusion Group, about 7 percent of pay TV subscribers are likely to cancel their subscription services in the next six months. Of those who had connected their TVs to the Internet, nearly 9 percent said they were highly likely to cut the cord. That compares with 3.5 percent of those who had not connected their televisions to the Internet.
 

Tell Us What You Think
Comment:

Name:

p32nicky:

Posted: 2013-10-17 @ 10:02pm PT
Amazon has the best prices on the Google Chromecast!



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Personal Tech
1.   Amazon 3D Smartphone Pics Leaked
2.   Why Netflix Got So Blazingly Fast
3.   Study: Samsung Phone vs. iPhone
4.   Criterion Extends Hulu Streaming Deal
5.   iPad Hacker Conviction Overturned


advertisement
BlackBerry Drops T-Mobile After Spat
Moving on to other carriers after snub.
Average Rating:
Is Zuckerberg Nuts To Buy Oculus VR?
$2 billion deal for unproven company.
Average Rating:
Why Netflix Got So Blazingly Fast
Comcast deal is paying off for users.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 
Canadian Teen Arrested for Heartbleed Hack
One week after the OpenSSL Heartbleed vulnerability was unveiled, Canadian authorities have made the first arrest -- a London, Ontario teenager -- connected to exploiting the security hole.
 
IBM Offers Security, Disaster Recovery as SoftLayer Service
New disaster recovery and security services for SoftLayer clients are being added by IBM. Big Blue said the new capabilities will speed cloud adoption by alleviating concern over business continuity.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Google Releases Chrome Remote Desktop App for Android
You're out on a sales call, and use your Android mobile device to grab a file you have back at the office on your desktop. That's a bit easier now with Google's Chrome Remote Desktop app for Android.
 
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 billion, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.