News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / Personal Tech / A New Twist on World of Warcraft
DDoS Protection Powered By Verisign
Blizzard Puts New Twist on World of Warcraft
Blizzard Puts New Twist on World of Warcraft
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
MARCH
22
2013


Blizzard Entertainment is best known for video games like World of Warcraft. Now, the company is moving into what it calls card-vs.-card warfare.

Blizzard laid its virtual cards on the table on Friday when it unveiled Hearthstone: Heroes of Warcraft. The virtual card game is free on Windows, Macintosh and iPad.

In a twist that may appeal to its fan base, players build card decks centered on one of nine iconic Warcraft character classes and duel each other for fun, bragging rights, and the chance to win new cards.

Familiar, but New

"We've always loved collectible card games at Blizzard, so it's been exciting to bring everything we love about the genre to life in Hearthstone," said Mike Morhaime, CEO and co-founder of Blizzard Entertainment. "We're putting a lot of focus into creating a fun new game that's easy to pick up and play, but also has a lot of depth."

Blizzard insists Hearthstone will be accessible to players regardless of their familiarity with Warcraft or collectible card games. Whether players prefer to wield magic or arms in battle, strike from the shadows or head on -- or have never given any of that much thought -- Blizzard promises they'll be able to jump right in, create a deck, and get in on the action.

Players can challenge each other in two competitive game modes. "Play Mode" features traditional head-to-head battles, with players facing off for a chance to increase their medal ranking and earn card packs along the way. Players can also enter "The Forge," where they start each match by building a deck from a new set of cards, and then use that deck to duel other Forge participants. In addition to the chance to win new cards, players can also purchase new card packs or disenchanting some of their existing cards to craft the ones they're missing.

Strengthening Fan Base

Rob Enderle, principal analyst at the Enderle Group, said the strategy could be a good money maker for Blizzard.

"All game companies are looking for other revenue sources, given the way the sales have declined. Finding new ways to engage players and collect money is everybody's first priority," Enderle told us. "Leveraging an existing title with characters players recognize is a smart move."

Enderle envisions gamers playing Hearthstone: Heroes of Warcraft on planes or in other venues where they are not connected to the Internet. He sees it as a way to energize the fan base.

"This game gives Blizzard a new game that ties back into the original franchise. So if gamers want to play something else they are not always pulled away into another environment with another developer," Enderle said. "This not only strengthens the fan base but also expands their strategy."

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN PERSONAL TECH
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 
Are Government Spies Tipping Off Tor?
Less than a month ago, tech news headlines heralded a Tor Project breach. Now, some are saying that government spies are sharing information with Tor to help it prevent future breaches.
 
Backoff Malware Hits 1,000+ Businesses, Likely More
More than 1,000 businesses across the U.S. might have been affected by Backoff, a new kind of point-of-sale (PoS) malware, according to the Department of Homeland Security.
 

Enterprise Hardware Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Mobile Technology Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Verizon Hops on the Voice-Over-LTE Bandwagon
Wireless provider Verizon is gearing up for a nationwide launch of its Voice-over-LTE service over the next several weeks, promising clearer and crisper phone calls and a Skype-like video service.
 
Smartphone 'Kill Switch' Law in California; Will Other States Follow?
California’s new law -- signed by Gov. Jerry Brown on Monday -- aimed at deterring cellphone theft could mean most mobile phones sold in the U.S. will soon include similar “kill-switch” tech.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.