Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Neustar, Inc.
Protect your website & network
using real-time information & analysis

www.neustar.biz
Business Briefing
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
No Retail Stores in the  Works, Google Says
No Retail Stores in the Works, Google Says

By Adam Dickter
February 26, 2013 1:26PM

    Bookmark and Share
Rumors have fueled published reports that Google has been mulling the example of Apple and its stores. But speaking to reporters at the Mobile World Conference, Google's senior vice president for mobile and digital content, Andy Rubin, said "Google has no plans and we have nothing to announce," when asked about any retail ambitions.
 



Google is no Walmart, nor is it Amazon. Its first foray into retail sales crashed and burned in 2010 when it tried to sell its Nexus One Android-powered smartphone directly to the public, rather than through carriers and retailers, and ended up giving the phones away to developers.

But now that Google's Android is the top-selling mobile platform both globally and in the U.S. market, with sales fueled heavily by the power of the Samsung Electronics' juggernaut, does it make sense for the search and software king to start thinking bricks and mortar?

'Nothing to Announce'

Rumors have fueled published reports that Mountain View, Calif.-based Google has been mulling the example of Apple, which opened its first stores -- in Tysons Corner, Va., and Glendale, Calif. -- in May 2001. Despite skepticism from Apple board members, the retail business has gone on to include 395 stores worldwide, including outlets in China, Europe and Australia. Global sales for 2011 were $16 billion, according to Apple.

But Google now says it has no plan to follow suit. Speaking to reporters at the Mobile World Conference in Barcelona, Spain, on Monday, the company's senior vice president for mobile and digital content, Andy Rubin, said "Google has no plans and we have nothing to announce," when asked about any retail ambitions. According to The Wall Street Journal's AllThingsD, Rubin said reviews from friends and the media gave consumers enough information that they no longer need to go into stores to play with new gadgets before making their purchase decisions.

"For Nexus, I don't think the program is far enough along to think about the necessity of having these things in a retail store," he added, referring to the hardware line that now includes both smartphones and tablets.

When it comes to retail, Apple and Google are on different wavelengths, said Charles King, principal analyst at Pund-IT.

"Brick and mortar stores make sense for Apple, as it allows the company to pitch a unique experience that bolsters the company's brand and its products' premium qualities -- and prices," King told us.

Could Be a Drain

"Google is far more focused on delivering products with solid technical capabilities at highly competitive prices," King said. "For example, an unlocked 16 gigabyte Nexus 4 handset costs about half of what a similarly featured iPhone 5 costs. Given that emphasis on low margin/value products and Google's position as one of the market's most innovative online players, it's hard to see how opening retail outlets would be anything but a drain for the company."

As it stands, other companies selling Android phones have placed the platform at 68.4 percent of the global market for 2012, according to figures from Strategy Analytics, compared with Apple's 19.4 percent.

The outlook for the tablet market is not too shabby, either. Research showed that Apple's market-leading iPad is losing share at the expense of Android-powered devices made by Samsung and others.
 

Tell Us What You Think
Comment:

Name:



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


 Business Briefing
1.   US Orders a New Cray for Nuclear Arms
2.   FTC Sues Amazon for In-App Purchases
3.   Samsung Faces Child Labor Claim
4.   PC Shipment Slump Bottoms Out
5.   Google, SAP, More Fight Patent Trolls


advertisement
FTC Sues Amazon for In-App Purchases
Alleges inadequate parental controls.
Average Rating:
Google, SAP, More Fight Patent Trolls
Firms want to innovate, not litigate.
Average Rating:
Slowing China Sales Hurt Samsung
Stronger competition, sluggish demand.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Report: Chinese Hackers Hit U.S. Personnel Networks
Hackers from China broke into the computer networks of the U.S. Office of Personnel Management earlier this year with the intention of accessing the files of tens of thousands of federal employees.
 
Charges: Russian Stole Data from U.S. Restaurants, Zoo
A Russian man arrested on bank fraud and other charges hacked into computers at restaurants in Washington, hundreds of other retail businesses, and even the Phoenix Zoo, authorities say.
 
Another Month, Another IE-Focused Patch Tuesday
Microsoft rolled out 59 vulnerabilities for Internet Explorer in June. But the IE-patching party is not over yet. Redmond published six new security bulletins on Tuesday; two, critical; three, important.
 

Enterprise Hardware Spotlight
Another Day, Another Internet of Things Consortium Is Born
In the emerging Internet of Things, zillions of devices will be talking to each other. Samsung, Intel and Dell just formed a consortium to ensure each thing can understand what others are saying.
 
Gartner Sales Study Sees Tablets Up, PCs Down but Recovering
Are PCs on the comeback trail? That depends on how you define "comeback." While tablet sales remain strong, Gartner's latest study found PC shipments aren't dropping as fast as they did last year.
 
Review: Warming Up to Tablets with Keyboard Covers
If you've ever thought tablets with keyboard covers were just a poor excuse for a laptop, think again. Nokia's Lumia 2520 comes with an optional keyboard cover that just may change your mind.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.