Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Mobile Tech
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Google Reveals Major Change in Search Technology
Google Reveals Major Change in Search Technology

By Jennifer LeClaire
September 27, 2013 10:32AM

    Bookmark and Share
This is the biggest change to Google Search since the Caffeine update that rocked the SEO world in 2010, but then Google is constantly working on and tweaking its algorithm. "The impact of mobile and the demands to better serve the mobile user, plus the massive amount of data that Google has are fueling these changes," said analyst Greg Sterling.
 



As part of its 15-year celebration, Google Search is making a major upgrade to its search algorithm. Code-named Hummingbird, it's the biggest morph since the Caffeine update in 2010.

Google actually made the change a month ago, and you may not even have noticed because the user interface is the same. Essentially, Google is expanding features of the Knowledge Graph so it can answer more questions -- even questions that don't have simple answers.

"Let's say you want to get your daughter excited about a visit to the Met. You can pull up your phone and say to Google: 'Tell me about Impressionist artists.' You'll see who the artists are, and you can dive in to learn more about each of them and explore their most famous works," said Amit Singhal, senior vice president of Google Search. "If you want to switch to Abstract artists, you can do that really easily with our new filter tool."

Conversing With Google Search

Singhal said having a "conversation" with Google should also be more natural. Ideally, he said, you wouldn't need to pull out your phone or tap buttons to use Google. Singhal admitted the search engine giant isn't quite there yet, but you can already do a lot with just your voice.

"In the next couple of weeks, you'll be able to download a new version of the Google Search app on iPhone and iPad. With this update, you can get notifications across your devices," he explained. "So if you tell your Nexus 7, 'OK Google. Remind me to buy olive oil at Safeway,' when you walk into the store with your iPhone, you'll get a reminder. We'll also show you Google Now notifications so you're not late to your cooking class."

Singhal also pointed to a new look and feel for Google Search and ads on your phones and tablets. He described it as cleaner and simpler, optimized for touch, with results clustered on cards so you can focus on the answers you're looking for. Those are big improvements that you will notice over time as you run into them in practical searching.

"We'll keep improving Google Search so it does a little bit more of the hard work for you. This means giving you the best possible answers, making it easy to have a conversation and helping out before you even have to ask," Singhal said. "Hopefully, we'll save you a few minutes of hassle each day. So keep asking Google tougher questions -- it keeps us on our toes! After all, we're just getting started."

Constantly Tweaking

We caught up with Greg Sterling, principal analyst at Sterling Market Intelligence, to get his take on the biggest change to Google Search since the Caffeine update that rocked the SEO world. He told us Google is constantly working on and tweaking its algorithm.

"The impact of mobile and the demands to better serve the mobile user, plus the massive amount of data that Google has are fueling these changes," Sterling said.

"More and more user, especially mobile users, want information and not links. Google is thus providing more structured data and results accordingly as well as taking advantage of search history and context," he said.
 

Tell Us What You Think
Comment:

Name:

preeti:

Posted: 2013-09-28 @ 6:00am PT
really amazing





 Mobile Tech
1.   Apple and Samsung Feel the Heat
2.   Is the Amazon Fire Phone a Winner?
3.   Review: Amazon's New Fire Phone
4.   Apple Smart Watch Patent Surfaces
5.   iPhone 6: Bad for Apple Tablet Sales?


advertisement
Is the Amazon Fire Phone a Winner?
It coulda been a contender -- but isn't.
Average Rating:
Review: Amazon's New Fire Phone
New ways to navigate, discover, shop.
Average Rating:
iPhone 6: Bad for Apple Tablet Sales?
Most likely, it will be a huge hit.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 

Mobile Technology Spotlight
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Is the Amazon Fire Phone a Winner?
A late entry into a packed category of smartphones, Amazon's Fire phone offers a variety of unique features. Now, the reviewers are assessing if they're enough to make the phone stand out.
 
Review: Amazon Fire Offers New Ways To Use Phones
The Fire phone uses Android, but Amazon has modified it to the point that it's barely recognizable. That means the phone offers new ways to navigate, discover and, of course, shop.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.