News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / World Wide Web / Facebook Rolls Out 'Graph Search'
DDoS Protection Powered By Verisign
Facebook Rolls Out 'Graph Search'
Facebook Rolls Out 'Graph Search'
By Barry Levine / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JULY
08
2013


The social networking giant will now know more about you and your friends -- and, one assumes, so will advertisers. That's because, beginning this week, Facebook will be rolling out to U.S. users its new search engine, Graph Search.

The new functionalities allow users to search the social graph -- the interwoven interests, relationships and histories -- of other users by new forms of natural language-based Boolean combinations, and the results could signal a new level of usefulness for search engines. For instance, a user will now be able to search "Chinese restaurants in Philadelphia my friends like" or other such combinations to find people, photos, places and interests.

By being able to find friends who like a certain TV series, for instance, users can see their taste connections with others, and advertisers can see a micro-community defined by its affinity for a product or service. Searching for "likes" about local businesses based on various parameters could also become a huge driver of word-of-mouth and traffic to those establishments.

Integrated with Bing

Graph Search was first announced as a beta in January, and has been undergoing testing and feedback by users since then. The company said that the beta revisions resulted in faster searches, a wider understanding of question types by the search engine, a better display of the most relevant results first, and an easier-to-see-and-use search box.

Facebook said that various Graph Search improvements are already in the pipeline, including making it easier for users to search and discover topics from content in posts and comments, as well as a mobile version.

Graph Search is integrated with Microsoft's Bing search engine, so that Bing will return Web searches if Facebook doesn't have many results for a particular query. In a January posting on the Facebook blog following the beta announcement, product manager Tom Stock and engineering manager Lars Rasmussen noted that Graph Search and web search "are very different."

They pointed out that web search "is designed to take a set of keywords (for example: 'hip hop') and provide the best results that match those keywords." With Graph Search, a user combines phrases, such as "my friends in New York who like Jay-Z." Unlike two web searches conducted at the same time by different users, the exact same Graph Search by different users, at the same time, will have different results.

Privacy Issues

Another key difference is privacy. Given the company's successful experience in riling up its users over countless privacy issues, Facebook is making an effort to address the matter. A notice on each user's home page will provide a reminder of how to control which content is shared, and with whom. Searches, such as "photos of Barcelona," return photos taken by a user's friends, plus photos which are publicly accessible.

Brad Shimmin, an analyst with industry research firm Current Analysis, notes that it was "high time Facebook opened up the social graph" that the relationships and overlapping interests between its huge number of users have created, and put "it to work for its users."

While some Facebook-watchers have raised questions about the privacy issues, Shimmin pointed out that these concerns "already exist," and Graph Search simply "highlights the existing issues."

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN WORLD WIDE WEB
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 
Are Government Spies Tipping Off Tor?
Less than a month ago, tech news headlines heralded a Tor Project breach. Now, some are saying that government spies are sharing information with Tor to help it prevent future breaches.
 
Backoff Malware Hits 1,000+ Businesses, Likely More
More than 1,000 businesses across the U.S. might have been affected by Backoff, a new kind of point-of-sale (PoS) malware, according to the Department of Homeland Security.
 

Enterprise Hardware Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Mobile Technology Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Verizon Hops on the Voice-Over-LTE Bandwagon
Wireless provider Verizon is gearing up for a nationwide launch of its Voice-over-LTE service over the next several weeks, promising clearer and crisper phone calls and a Skype-like video service.
 
Smartphone 'Kill Switch' Law in California; Will Other States Follow?
California’s new law -- signed by Gov. Jerry Brown on Monday -- aimed at deterring cellphone theft could mean most mobile phones sold in the U.S. will soon include similar “kill-switch” tech.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.