Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud & Virtualization Applications Unified Communications More Topics...
Build Apps 5x Faster
For Half the Cost
Enterprise Cloud Computing

On Force.com
Enterprise I.T.
Unlock The Potential In Your People
Average Rating:
Rate this article:  
Microsoft Surface Pro Tablet Launches -- And Sells Out
Microsoft Surface Pro Tablet Launches -- And Sells Out

By Barry Levine
February 11, 2013 10:32AM

    Bookmark and Share
In favoring the 128 GB Microsoft Surface Pro, buyers seem to be saying, "If I'm already spending over $1,000 with a keyboard, I might as well get the more usable one," said analyst Avi Greengart, given that the Surface Pro is essentially "a premium Ultrabook without a keyboard permanently attached." Microsoft apparently mis-estimated demand for storage.
 



It's either a sign of strong demand or poor inventory management Relevant Products/Services -- or both. Microsoft Relevant Products/Services's Surface Pro tablet, its strongest offer so far in making a dent in the booming tablet category, reportedly sold out during its launch weekend.

The Windows 8 Pro, Intel-based product became available for sale on Saturday, but various reports indicate that the 128 GB model in particular is sold out through Microsoft online and retailers. There were also reports and photos of lines of customers at some retailers, such as a two-hour wait at the Microsoft store in Seattle's University Village.

The 64 GB version is more available, but it was the subject of criticism because, after accounting for system and other preloaded software Relevant Products/Services, only 23 GB of disk space remains available. The 128 GB model features 83 GB free.

'Amazing' Response

In an exchange on Reddit.com last week, Microsoft Corporate Vice President Panos Panay wrote that "initial reports out regarding available disk space were conservative," because they were based on pre-released models with extra data Relevant Products/Services. He said the company's final production units were actually coming in with about 6-7 GB of additional free space.

He also noted that storage space can be extended via the microSDXC socket for storage expansion, USB 3.0 and SkyDrive, and that a 64 GB model provides full Windows "and enough storage for a number of large application installs such as games, productivity apps Relevant Products/Services," and other uses.

In a statement, Microsoft said that the "customer Relevant Products/Services response to the launch of Surface Pro has been amazing." The company added that it was "working with our retail partners who are currently out of stock of the 128 GB Surface Pro to replenish supplies as quickly as possible."

Not Much Supply?

A key question is how much inventory the retailers actually have had. Avi Greengart, an analyst with industry research firm Current Analysis, said his understanding was that many of the retail outlets "did not have much supply." He said stores received one to 10 units, which "indicates some demand."

Greengart told us that, in favoring the 128 GB unit, buyers seem to be saying, "If I'm already spending over $1,000 with a keyboard, I might as well get the more usable one," given that the Surface Pro is essentially "a premium Ultrabook without a keyboard permanently attached." He added that Microsoft apparently mis-estimated the demand for each model, and "probably should have gone with 128 GB and 256 GB versions."

Greengart said that, anecdotally, he has "found a fairly high level of interest, particularly from mobile Relevant Products/Services professionals, who are wondering if this product could give them the laptop Relevant Products/Services they need plus the tablet they want." He also noted that "Microsoft has done a really good job with its ads, which are ubiquitous and striking," clearly showing that it's both a tablet and a laptop.

Responding to some questions being posted online as to whether the relatively small amount of inventory is a deliberate attempt by Microsoft to induce shortages, Greengart said this was "probably not purposefully done," but appeared to be more of a result of misgauging the appeal of the 128 GB model.
 

Based on your interest in this article, here's something that may be of interest to you also:

Gift Suggestion: Give your favorite children the gift of an amazing adventure in reading. Check out one of the hottest new series of the year: The Mason Dexter Adventure Series chronicles the adventures of Mason Dexter, a resourceful middle-school boy who builds amazing tech gadgets and saves America from impending doom. The Mason Dexter Adventure Series is available now on Amazon.com. Perfect to read on the iPad, Kindle, Android eBook readers, or any computer with Amazon's free Kindle app.

Tell Us What You Think
Comment:

Name:

deewinc:

Posted: 2013-02-16 @ 5:34pm PT
This is the reason why Apple is slashing prices on some of their MacBook line of products.



Redefine the way you do business by analyzing market trends, increasing conversion, and creating customer loyalty through Microsoft Dynamics. Unlock your potential through real-time CRM solutions in sales, marketing, and customer service to help your business become more dynamic than ever before.


 Enterprise I.T.
1.   Dell Kills Its In-House Public Cloud
2.   Cyberattacks Could Help Syrian Raids
3.   HP and SAP Team on HANA Database
4.   Cloud Computing Gains Another Rival
5.   Hackers Find Smartphones Useful


advertisement
Mandatory BYOD Is Catching OnMandatory BYOD Is Catching On
Will be required by many within 4 years.
Average Rating:
SAP Tools Gave 49ers' Scouting EdgeSAP Tools Gave 49ers' Scouting Edge
Big tech trends get applied to sports.
Average Rating:
Dell Kills Its In-House Public CloudDell Kills Its In-House Public Cloud
Will instead offer partner marketplace.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Enterprise Hardware Spotlight
Dell Kills Its Public Cloud Effort, Will Offer Partner Marketplace
Putting the kibosh on its efforts to build out a public cloud, Dell has announced a new program to offer a choice of cloud Infrastructure-as-a-Service through a central marketplace of partners.
 
Dell's Dismal Quarter Shows PC Maker's Challenges
Dell's financial decay worsened during its latest quarter as the company slashed its personal computer prices in response to the growing popularity of smartphones and tablets in the beleaguered industry.
 
U.S. Defense Department Gives iOS 6 Security OK
In a vote of confidence for Apple's iOS devices, the Defense Department has given the all-clear for employees to use iPads and iPhones for work. But only those running iOS 6, and only if issued by the government.
 

Mobile Enterprise Spotlight
Consumer Satisfaction for iPhone Drops as Rivals Gain
Apple's iPhone has taken a favorability hit in the latest American Consumer Satisfaction Index, an annual survey of 70,000 consumers, while Samsung and Motorola put in strong gains.
 
Qualcomm CEO Eyes Smartphone Growth
With more than 6 billion mobile phones on the planet and population growth jumping in many corners of the world, Qualcomm CEO Paul Jacobs is sharing his thoughts on the future of the devices we love.
 
Teen Shows Battery-Charge Breakthrough at Intel Fair
Imagine being able to recharge your phone's battery in just seconds. If an invention recognized in Intel's International Science and Engineering Fair reaches the mass market, it could soon be possible.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud & Virtualization | Applications | Unified Communications | Mobile Tech | Hardware | Business Intelligence
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2013 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.