Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Mobile Tech
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
BlackBerry Messaging Goes Cross-Platform

BlackBerry Messaging Goes Cross-Platform
By Jennifer LeClaire

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

The first version of multi-platform BBM will allow iOS and Android users to tap into several features, including the immediacy of BBM chats, multi-person chats, voice note sharing, BlackBerry Groups, where BBM users are able to set up groups of up to 30 people and share calendar, photos, and files.
 


Long before iMessage, there was BlackBerry Messenger (BBM). In fact, hardcore BlackBerry users relied on the service to communicate with other BlackBerry users all over the world, bypassing text messaging fees.

The problem was, it only works BlackBerry-to-BlackBerry. Now, the company is rolling out BBM to multiple platforms. Starting this summer, BBM will become available for Apple's iOS and Google's Android devices.

"For BlackBerry, messaging and collaboration are inseparable from the mobile experience, and the time is definitely right for BBM to become a multi-platform mobile service," said Andrew Bocking, executive vice president of Software Product Management and Ecosystem at BlackBerry. "BBM has always been one of the most engaging services for BlackBerry customers, enabling them to easily connect while maintaining a valued level of personal privacy."

What to Expect

BBM already boasts more than 60 million monthly active users and more than 51 million daily active users who are connecting with friends or colleagues an average of one and a half hours every day.

According to BlackBerry, BBM users send and receive more than 10 billion messages each day. That's nearly twice as many messages per user per day as compared to other mobile messaging apps. And almost half of BBM messages are read within 20 seconds of being received.

The first version of multi-platform BBM will allow iOS and Android users to tap into several features, including the immediacy of BBM chats, multi-person chats, voice note sharing, and BlackBerry Groups, where BBM users are able to set up groups of up to 30 people and share calendars, photos, and files.

BlackBerry also announced BBM Channels, a new social engagement platform within BBM that will allow customers to connect with the businesses, brands, celebrities and groups. BlackBerry plans to add support for BBM Channels as well as voice and video chatting for iOS and Android later this year.

Boon for BlackBerry?

We caught up with Michael Disabato, managing vice president of Network and Telecom at Gartner, to get his perspective on BBM broadening its horizons. He told us the move to open up BBM to other platforms makes a lot of sense.

"What used to be one of the prime activities people used mobiles for? Text messaging. What has happened to text messaging? It's decreased since more people have been using Twitter and instant messaging," Disabato said.

Indeed, Apple has circumvented the wireless carriers by routing iMessages through its iCloud service. That has further reduced the number of text messages sent directly through the carrier. By launching BBM for iOS and Android, BlackBerry is opening up more channels of communication.

"If you are not going to allow the two largest user populations to communicate for free with your BlackBerry population, you aren't going anywhere," Disabato. "This move was necessary, otherwise BBM is isolated. Now that they are opening it up to the rest of the planet, more people may actually check out the BlackBerry."
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Mobile Tech
1.   Apple Stock Soars Ahead of IPhone 6
2.   HTC One M8 Windows Phone Unveiled
3.   Verizon Tops in Mobile Networks
4.   Sprint Out with Data Guns Blazing
5.   Best Buy Leaks Moto 360 Watch Info


advertisement
HTC One M8 Windows Phone Unveiled
Can be POS device for small business.
Average Rating:
Android 'Fake ID' Puts Millions at Risk
Users: stick to apps from Google Play.
Average Rating:
Researchers Tout Battery Breakthrough
Lithium anode could triple capacity.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Cost of Target Data Breach: $148 Million
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 
Chinese Hackers Nab Info on Millions of U.S. Patients
A group of Chinese hackers has stolen the personal information, including names and Social Security numbers, of about 4.5 million patients at hospitals operated by Community Health Systems.
 

Enterprise Hardware Spotlight
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 
Compression, Deduplication Come to Violin Concerto 2200
Violin Memory has announced that data deduplication and compression capabilities are now available on its Concerto 2200 solution. Typically, users will experience deduplication rates between 6:1 and 10:1.
 

Mobile Technology Spotlight
Apple Stock Soars Ahead of iPhone 6 Launch
The imminent release of the iPhone 6 -- and maybe even an iWatch -- has sent Apple's stock soaring to new heights. Considering what else the firm could have up its sleeve -- the stratosphere may be the limit.
 
HTC Debuts Windows Phone Version of One M8 Smartphone
HTC is bringing the Windows Phone mobile OS to its flagship One M8 device -- the first time any mainstream flagship smartphone has been offered with a choice of operating systems.
 
Verizon Earns Top Rating in Mobile Network Comparison
A new report says Verizon Wireless was the top-performing U.S. cellphone service provider in the first half of 2014, on a nationwide and state-by-state basis, as well as in metro areas.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.