Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
World Wide Web
24/7/365 Network Uptime
Average Rating:
Rate this article:  
'Google Shopping Express' Trying Out Same-Day Delivery

By Barry Levine
March 29, 2013 2:22PM

    Bookmark and Share
Given Google's central role in driving e-commerce traffic through its huge user base, its move into real-world commerce could be a major game changer. The ability of online users to shop nearby stores without leaving their homes, and receive those goods on the same day at the same price as they would normally, could have a profound effect.
 



An online shopping service that provides same-day delivery of food and other products. That's the basic idea behind a new service now being tested by a veteran and somewhat unlikely Internet brand -- Google.

The service, called Google Shopping Express, is being tested among a small group of consumers in the San Francisco Bay area. Google has declined to say how many customers are involved in the trial or what the membership pricing might be. If the test is successful, the company plans to roll out the service to other markets.

The pilot program provides a free, six-month membership for unlimited same-day delivery. Members browse local stores online in the Google service, select a window of time for delivery, and then receive their purchases. Prices for products are the same as in the store. Participating stores include Target, Walgreens, Staples, American Eagle, Toys"R"Us/Babies"R"Us, Office Depot, Bay area stores Blue Bottle Coffee and Raley's Nob Hill Foods, and Palo Alto Toy & Sport.

Working Out 'Kinks'

EBay and Amazon offer same-day delivery service in some markets, on a per order basis.

In a posting on the Google Commerce blog, Shopping Express Product Management Director Tom Fallows said the company was "still working out our long-term pricing plan" and that the service would expand into other markets after it worked out the "kinks." Courier services have been hired to make the deliveries, using Google-branded vehicles and uniforms.

Given Google's central role in driving e-commerce traffic through its huge search engine user base and accompanying contextual ads, its move into real-world commerce could be a major game changer. Potentially, the ability of online users to shop their nearby stores without leaving their homes, and receive those goods on the same day at the same price as they would normally, could have a profound effect on bricks-and-mortar shopping. This assumes that the membership fee is modest and does not significantly burden the convenience.

More Merging

The service could also take another step toward merging online shopping with real-world shopping, which is already taking place on a variety of fronts. Some stores, such as Target, will match better online deals for the same products, and consultants everywhere are pitching the idea that user experience and inventory awareness/management should be consistent regardless of whether a customer visits a retailer through the Web site, via mobile, or in person.

The service could also add another dimension to in-person shopping. For instance, a Shopping Express member could conceivably go into a store, select products, and then, via a mobile device, select the desired items for purchase and choose the delivery window, and then have them delivered for free via the service.

Additionally, the delivery service would also likely lead to an entirely new wave of advertising by bricks-and-mortar retailers promoting their in-store products, possibly with daily sales for same-day delivery.
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 World Wide Web
1.   Heartbleed Exploit Could Cost Millions
2.   'Like' Cheerios, Give Up Right To Sue
3.   Google Earnings, Sales Disappoint
4.   Tech Giant Alibaba Plans U.S. IPO
5.   Google Street View Unravels CAPTCHAs


advertisement
Heartbleed Exploit Could Cost Millions
But it could have been prevented.
Average Rating:
Don't Reset Passwords for Heartbleed?
Added caution needed to ensure security.
Average Rating:
Internet Devices Lure Hackers
Mundane devices end up in online crime.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.