Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Neustar, Inc.
Protect your website & network
using real-time information & analysis

www.neustar.biz
Mobile Tech
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Viva Movil! Buy a Phone from J.Lo
Viva Movil! Buy a Phone from J.Lo

By Jennifer LeClaire
May 23, 2013 11:17AM

    Bookmark and Share
"Even being a rock star doesn't ensure certain success," said wireless analyst Roger Entner of J.Lo's plan to open her own Latino-branded virtual wireless network. "But she has picked good business partners in Verizon and Brightstar and in Moorehead Communications -- and she put money behind it," Entner said, noting Lopez's equity stake in the project.
 



Latina pop sensation and entrepreneur Jennifer Lopez is trying to do something her ex-boyfriend P. Diddy couldn't -- launch a successful Mobile Virtual Network Operator (MVNO). She is teaming with Verizon Wireless on a new 4G LTE network and wireless service dubbed Viva Movil by Jennifer Lopez.

Verizon and Lopez announced the new venture at the CTIA Wireless Conference in Las Vegas on Wednesday afternoon. Lopez built the brand in partnership with Brightstar Corp. and Moorehead Communications.

The retail stores aren't targeting Latin America. Stores will open in U.S areas with high Latino populations, though, like Miami, New York and Los Angeles, in the weeks ahead. J.Lo will begin with a strong lineup, including the iPhone 5, Samsung Galaxy S IV and BlackBerry devices. Retail stores -- and a Facebook app featuring the star -- will be bilingual.

"As modern Latinos we do things differently, including how we shop for mobile devices," Lopez said in a CTIA press conference announcing the partnership. "Latinos love social networks and we're super active online."

No Rock-Star Guarantees

Roger Entner, a wireless analyst at Recon Analytics, told us succeeding with an MVNO is a tough business proposition.

"Even being a rock star doesn't ensure certain success. But she has picked good business partners in Verizon and Brightstar and in Moorehead Communications -- and she put money behind it," Entner said, noting Lopez's equity stake in the project. "She won't be able to change the pricing structure."

That means whether consumers go to a Verizon store or a Viva Movil store, success comes down to service. Whether or not consumers will flock to J.Lo's stores simply because she's "Jenny from the 'hood," Entner said, remains to be seen.

Will J.Lo's Risk Pay Off?

Many companies have launched MVNOs. Most have failed. Some have succeeded. Entner points to Tracphone, the leading prepaid wireless provider, as one MVNO that has proven extremely successful. But Tracphone has found success selling into other people's stores but building its own retail presence.

"The funny thing is her ex-boyfriend P. Diddy did a previous MVNO at a previous CTIA show -- and even offered a keynote announcing it -- and nothing ever happened," he said. "And here, now, his ex-girlfriend is actually becoming an MVNO. It is funny how the world comes full circle."

Still, only time will tell if Lopez's risk will pay off where P. Diddy and others have failed. As Entner sees it, if there's money to be made, copycats won't be far behind. But historically, he maintained, it's been difficult to succeed in this space.

"We've had dozens of MVNOs launched and most of them never took off because they thought the wireless carriers were bumbling idiots and the world was just waiting for them to take the money from the hands of big carriers," Entner said. "That's really not the case. Lopez is smart here in partnering with all these companies who have experience in running the stores and in the distribution of handsets and in providing wireless service."
 

Tell Us What You Think
Comment:

Name:



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


 Mobile Tech
1.   Amazon 3D Smartphone Pics Leaked
2.   Zebra Buys Motorola Enterprise Biz
3.   CTIA Caves, Offers Kill Switch Plan
4.   Report: Amazon Phone To Feature 3D
5.   Review: Galaxy S5 Features Useful


advertisement
BlackBerry Drops T-Mobile After Spat
Moving on to other carriers after snub.
Average Rating:
Android Wear on Tap for Wearables
OK Google, what's really new here?
Average Rating:
Will Nadella Launch an Office for iPad?
New Microsoft CEO may act this month.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
IBM Offers Security, Disaster Recovery as SoftLayer Service
New disaster recovery and security services for SoftLayer clients are being added by IBM. Big Blue said the new capabilities will speed cloud adoption by alleviating concern over business continuity.
 
How To Beat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
After Heartbleed, OpenSSL Calls for More Support
The president of the OpenSSL Foundation says more support is needed from companies and governments that use its software so that it can better spot and fix flawed pieces of code such as Heartbleed.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 million, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 
CTIA Caves, Volunteers Kill Switch Plan
After bucking against the concept of a smartphone kill switch, the CTIA just announced the “Smartphone Anti-Theft Voluntary Commitment” to thwart smartphone thefts in the U.S.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.