Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Mobile Tech
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Spritz App Speeds Reading by Stream of Single Words
Spritz App Speeds Reading by Stream of Single Words

By Barry Levine
March 8, 2014 10:21AM

    Bookmark and Share
In addition to enabling faster reading, Spritz notes that displaying no more than 13-characters at one time saves screen space, which is in short supply for most mobile devices. To encourage developers, Spirtz is offering SDKs and APIs for Android, iOS and Javascript so that the technology can be incorporated inside apps and Web sites.
 



Feel like you have too much to read? No worries. There's an app for that. The new Spritz app promises to make you into a speed reader by displaying content one word at time, oriented around a centerpoint for each word.

On its Web site, the company says that the "time consuming part of reading lies mainly in the actual eye movements from word to word and sentence to sentence," not to the mention the fact that traditional reading formats take up a lot of physical screen space on mobile devices like smartphones.

Spritz eliminates the clunky page, and shows only a window of 13 characters. Thirteen characters are used because the human eye can focus on about that number at one time. Longer words are broken up.

We show the Spritz app on a smartwatch here, and a quick visit to the Spritz website shows how little room the reading app occupies on a smartphone screen. Curious readers can try the app at www.spritzinc.com.

Assembling a Sentence

The Boston-based company said that research shows that when a person is reading, his eyes look for a certain point within each word, which Spritz calls the Optimal Recognition Point or ORP. The ORP is in the center of a short word, such as a three-letter word, but it shifts to the left of center as the length of the word increases.

The brain starts interpreting the word once the eyes have found the ORP. For every new word, the eyes move, seeking out the next ORP for the next word. When punctuation is encountered, the brain assembles the words into a coherent sentence.

Because of this moving around, the company said, only about 20 percent of one's time is spent processing content, while the rest deals with moving between words and finding the next ORP.

Spritz displays words with the ORP of the word always in the same place on the screen, indicated by a colored letter in the word, so the user can read without moving his eyes. The company said this increases reading speed because it better utilizes the brain's processing time. Additionally, research indicates that a word is recognized as one item, based on shape, form and format, not characters. Spritz says its technique can increase reading speeds to 1,000 words or more a minute, compared to a normal 220.

Mobile Devices

Of course, this is not the first attempt to increase reading times for information-overloaded users. Other techniques include skimming, learning to avoid speaking the words inside your head, or taking in a full page in a mental snapshot. The company acknowledges that these techniques can be effective, but they require extensive training and practice. On the other hand, it said, you can learn "spritzing" -- a German word meaning "spraying" -- in under five minutes and you won't need to practice continually.

In addition to enabling faster reading, Spritz notes that displaying no more than 13-characters at one time saves screen space, which is in short supply for most mobile devices. This technique might be useful, for instance, for reading a novel on a smart watch.

To encourage developers, the company is offering SDKs and APIs for Android, iOS and JavaScript so that the technology can be incorporated inside apps and Web sites. The company said it is currently working on licensing deals with a range of content providers, mobile device makers, Web sites, and others.

Spritz also said it is currently looking for iOS, Android, and Backend developers to join its team in its Salt Lake City offices.
 

Tell Us What You Think
Comment:

Name:

ginnietom:

Posted: 2014-04-09 @ 5:51pm PT
too fast, reduce to < 250....

Positive:

Posted: 2014-03-13 @ 2:41am PT
This most intristing to me, someone with some learning disablity past through school, now at 33 years old would try this.

Lazrotwo:

Posted: 2014-03-12 @ 8:46am PT
This was the stuff that Mark Edgar patented about 8 or 10 years ago. He had it running as a Windows demo but I don't know if he had a phone demo working. Nokia took a look at it but didn't follow through.

Kenneth Peterman:

Posted: 2014-03-11 @ 4:41pm PT
I was watching CNBC today, when I viewed a sample of this concept of reading. I was able to read and absorb words from single letters which were speeding at a high velocity. I've had a slight problem all my life with dyslexia, and I am amazed at my reading the trial results.

Samsung Galaxy Note S5:

Posted: 2014-03-10 @ 12:59pm PT
Getting to the point; where/when/how/cost-list of Smart phone that can use them*

bugs:

Posted: 2014-03-10 @ 12:52pm PT
I am no illiterate but, man - you guys made my day.

playbugs@live.com:

Posted: 2014-03-10 @ 12:48pm PT
SUPER: thanks to the inventor. Maybe add a spell-check/words translation or meaning?, if you pose & repose on a word?, too much?, thanks anyway, you guys did an excellent job*

Ed.:

Posted: 2014-03-10 @ 9:24am PT
Lots of interest and questions about availability... Check out the FAQs or use the contact form on the Spritz website: www.spritzinc.com

KT:

Posted: 2014-03-09 @ 4:08pm PT
When will it be available for Apple?

Reno:

Posted: 2014-03-09 @ 11:19am PT
No app at Apple?
When..
Where else can I get it for my computer?

MSC:

Posted: 2014-03-09 @ 1:36am PT
I cant find it on the google playstore for my android. When will it be available?

sarty:

Posted: 2014-03-08 @ 8:58pm PT
They already have a chrome extension - spreed check it out

Amy Peterson.:

Posted: 2014-03-08 @ 6:26pm PT
How do you get a book you want. All books available??

koooooot:

Posted: 2014-03-08 @ 4:35pm PT
OpenSource !!! We can not let this thing get into hands of a few... this is for humanity!!





 Mobile Tech
1.   Researchers Tout Battery Breakthrough
2.   Samsung Postpones Tizen Phone
3.   Verizon Throttling Data Speeds
4.   Apple and Samsung Feel the Heat
5.   Is the Amazon Fire Phone a Winner?


advertisement
Researchers Tout Battery Breakthrough
Lithium anode could triple capacity.
Average Rating:
Is the Amazon Fire Phone a Winner?
It coulda been a contender -- but isn't.
Average Rating:
Review: Amazon's New Fire Phone
New ways to navigate, discover, shop.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 

Mobile Technology Spotlight
Stanford Researchers Report Battery Breakthrough
Stanford researchers have found a way to use lithium in a battery's anode, a breakthrough that could triple capacity and has been described as the "holy grail of battery science."
 
Samsung Postpones Launch of Tizen Phone
The possibility that the Tizen operating system can survive is dropping. So the scheduled third-quarter launch in Russia of the Samsung Z smartphone, which is designed for the mobile OS, is being postponed.
 
Verizon Plans Throttling for 'Unlimited' Bandwidth Hogs
In what could be an opportunity for competing wireless carriers, Verizon is throttling data speeds on unlimited 4G plans because of more consumer demand for high-speed data networks.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.