Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Business Briefing
24/7/365 Network Uptime
Average Rating:
Rate this article:  
Yahoo
Yahoo's Mayer Needs To Be Hitting on All Cylinders

By Jennifer LeClaire
July 17, 2013 10:37AM

    Bookmark and Share
Yahoo's Marissa Meyer has a number of opportunity areas for growth in both the near- and mid-term but she probably can only get incremental revenue out of them in the next quarter or two, said Greg Sterling, principal analyst at Sterling Market Intelligence.
 



It's been a year since Yahoo wooed Marissa Mayer from her comfortable position at Google to serve as CEO. During that time, she's made plenty of big moves, including acquiring Tumblr in a $1.1 billion deal. But, is it working?

It's too soon to tell for sure, but Yahoo's Tuesday earnings report offers some clues that it's not working as quickly as shareholders would like, as the company's second quarter revenues fell slightly below analyst expectations. In response, Wall Street analysts are now lowering estimates for the third quarter and full-year results. But, Mayer isn't daunted by the slow turnaround.

"I'm encouraged by Yahoo's performance in the second quarter," she said. "Our business saw continued stability, and we launched more products than ever before, introducing a significant new product almost every week."

Mayer's Rapid-Fire Changes

She rattled off a list that included the new Yahoo News, the new Yahoo Sports app, the redesigned Yahoo search, the new Flickr, the new Yahoo Mail for tablet, the Yahoo Weather app, and the new Yahoo app with Summly. She said users responded with increased usage and engagement.

Beyond Mayer's list, Yahoo also announced two new advertising formats: Yahoo Stream Ads offer native ads as part of news stream while Yahoo.com Billboard ad is designed to deliver richer content interactions. The company also increased its content partnerships, adding ABC News, CNBC and Conde Nast Entertainment.

During the second quarter, Yahoo made nine acquisitions to strengthen its products, content offerings, core technology and talent: Summly, Astrid, Milewise, Loki Studios, Go Poll Go, PlayerScale, Rondee, Ghostbird Software and, of course, Tumblr.

Yahoo's Growth Opportunities

As Greg Sterling, principal analyst at Sterling Market Intelligence, sees it, Yahoo has a number of opportunity areas for growth in both the near- and mid-term. However, he told us, the search engine company probably can only get incremental revenue out of them in the next quarter or two.

"Yahoo can do much more in mobile. Marissa Mayer has invested heavily in mobile and user numbers and engagement appear to be paying off," he said. "But there's more that can be done."

Sterling also pointed to the company's core: search. Search revenue was up in Yahoo's latest earning report, and he said it could be an area of continued growth. The question, he said, is one of degree.

"Video was repeatedly mentioned as an area where advertiser demand exceeds impression supply," Sterling said. "This is another significant area of opportunity: more content and more traffic will help Yahoo."

When it comes to display, he called it more complex and more challenged for Yahoo. Nevertheless, he said it does appear there are also some improvements Mayer can make to drive revenue.

"All of these things taken together can generate revenue growth for Yahoo," Sterling said. "But it needs to be firing on almost all cylinders."
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Business Briefing
1.   Yahoo COO Gets $58M Parting Gift
2.   Intel Reports Lower 1Q Net Income
3.   Mt. Gox Is Headed for Liquidation
4.   Alibaba Earnings Boost Yahoo
5.   Samsung Tech Experts Talk Patents


advertisement
Is Zuckerberg Nuts To Buy Oculus VR?
$2 billion deal for unproven company.
Average Rating:
Yahoo COO Gets $58M Parting Gift
What was the company thinking?
Average Rating:
Alibaba Earnings Boost Yahoo
Amid modest advertising sale gains.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 
Canadian Teen Arrested for Heartbleed Hack
One week after the OpenSSL Heartbleed vulnerability was unveiled, Canadian authorities have made the first arrest -- a London, Ontario teenager -- connected to exploiting the security hole.
 
IBM Offers Security, Disaster Recovery as SoftLayer Service
New disaster recovery and security services for SoftLayer clients are being added by IBM. Big Blue said the new capabilities will speed cloud adoption by alleviating concern over business continuity.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Google Releases Chrome Remote Desktop App for Android
You're out on a sales call, and use your Android mobile device to grab a file you have back at the office on your desktop. That's a bit easier now with Google's Chrome Remote Desktop app for Android.
 
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 billion, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.