Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
World Wide Web
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Nokia Aiming at Low End with Lumia 525
Nokia Aiming at Low End with Lumia 525

By Seth Fitzgerald
November 27, 2013 11:11AM

    Bookmark and Share
Low-end devices like the Nokia Lumia 525 are almost always targeted at developing countries, and Nokia is not changing that. The Nokia Lumia 525 is going to be exclusive to developing countries and is not likely to make an appearance in the U.K. or U.S.
 



Even though the technology market is moving forward and high-end devices are becoming more common in developed countries, low-end smartphones have actually grown in popularity in other nations. Customers in countries such as China and Russia are generally able to afford low-end devices more easily, which is why Nokia's latest phone, the Lumia 525, is exclusive to these areas.

The Lumia 525 is an updated version of Nokia's Lumia 520, which used to command the company's low-end sector. With these cheaper devices, Nokia has seen quite a bit of success in foreign nations, especially those that are slowly turning into developed countries.

Small Upgrades, Same Low Price

Compared to the relatively popular Lumia 520, the 525 does not offer a whole lot in terms of new features or upgraded specs. However, there are a couple of changes that are worth noting. Out of all the changes made to the Lumia 525, the most important is the RAM, which now sits at 1GB compared to just 500MB. This spec upgrade keeps the phone in line with other low-end devices from Nokia's competitors.

When it comes to price, low-end devices are always a fraction of the cost of a Galaxy S4 or iPhone but the Lumia 525 is not the cheapest low-end device available. Nokia is releasing the phone at just $180 before any taxes or subsides are applied. This is comparable to what a high-end phone costs with massive subsides in the United States or Europe.

By no means is $180 expensive (especially compared to mainstream devices) but analysts have already come out stating that if Nokia and Microsoft want to advance Windows Phone with low-end devices, they need to aim for the sub-$100 price point.

For people who love the Lumia phones because of their cameras, the Lumia 525 does offer an upgraded camera despite its price tag. While the picture quality will not be as good as the high-end Lumia phones, it should be fine for taking Instagram pictures (now that the app has finally made its way onto Windows Phone).

Not In The U.S.

Low-end devices are almost always targeted at developing countries, and Nokia is not changing that. The Lumia 525 is going to be exclusive to developing countries and is not likely to make an appearance in the U.K. or U.S. Some of the areas that can expect to receive the phone are countries in Africa, Asia Pacific, and the Middle East.

The low-end market is one of the fastest growing sectors of the smartphone industry. However Android phone manufacturers have begun to dominate the low-end, despite the success of previously released Lumia phones. If the Lumia 525 ends up being successful, it may allow Nokia and Microsoft to take back some of their low-end market share. As previously noted, Android will continue to dominate until Nokia is able to come out with a sub-$100 device.
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 World Wide Web
1.   New Technology Defeats Privacy Efforts
2.   Verizon Launches Rewards Program
3.   Social Media Feeds Rare Syndrome
4.   NY Proposes Virtual Currency Rules
5.   Visa Intros Online Payment Service


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
34 European Banks Hit by Android-Skirting Malware
Criminals have been finding gaping holes in Android-based two-factor authentication systems that banks around the world are using. The result: 34 banks in four European countries have been hit.
 
New Web Tracking Technologies Defeat Privacy Protections
Recently developed Web tracking tools are able to circumvent even the best privacy defenses, according to a new study by researchers at Princeton and the University of Leuven in Belgium.
 
Juniper DDoS Solution Aims at High-IQ Networks
In the face of more complex attacks, Juniper Networks is boosting its DDoS Secure solution to help companies mitigate the threats with more effective security intelligence throughout the network fabric.
 

Enterprise Hardware Spotlight
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 
Another Day, Another Internet of Things Consortium Is Born
In the emerging Internet of Things, zillions of devices will be talking to each other. Samsung, Intel and Dell just formed a consortium to ensure each thing can understand what others are saying.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.