Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Mobile Tech
Register for a certification exam.
Average Rating:
Rate this article:  
Google Brews Up Free, Faster Wi-Fi for Starbucks
Google Brews Up Free, Faster Wi-Fi for Starbucks

By Jennifer LeClaire
July 31, 2013 12:31PM

    Bookmark and Share
The AT&T network is congested and Starbucks users who have access to the Google Wi-Fi will be pleasantly surprised -- plus it's free. "Google is coming in at a very aggressive price point and they are looking to wake up the existing carriers with their service," said Rob Enderle, principal analyst at The Enderle Group.
 



Whether you are a member of the mobile workforce hunkering down on a presentation over a Latte or just like to check your social media while you sip your chai tea, you're accustomed to free Wi-Fi access in Starbucks. If you've ever wished the connection was faster, Google may be your dream come true.

Google is pushing AT&T out of the picture in Starbucks, bringing its own Wi-Fi network to the 7,000-plus stores in the upscale coffee chain. And Google is promising that it's free Wi-Fi connections are faster than what's currently in store.

"Every day, our customers rely on the free Wi-Fi at Starbucks to study, work, connect with friends or just relax," said Starbucks chief digital officer Adam Brotman. "We want to make sure that they can access the Web effortlessly and quickly, no matter what they're doing, or what device they are using."

The Need for Speed

When your local Starbucks Wi-Fi network goes Google, promised Google Access general manager Kevin Lo, you'll be able to surf the web at speeds up to 10 times faster than before. And if you're in a Google Fiber city, the company is hoping to get you a connection that's up to 100 times faster.

The only downside: It will take 18 months for the full roll out -- unless you happen to be in one of the Google Fiber cities the company mentioned. So far, Google is just getting started in Kansas City, Kan. and Kansas City, Mo. But a slew of both Kansas and Missouri cities, as well as Provo, Utah and Austin are on the list of new cities the company has targeted. Google plans to start rolling out the new networks in Starbucks stores this August.

"Google has long invested in helping the Internet grow stronger, including projects to make Internet access speedier, more affordable, and more widely available," Lo said. "The free Internet connection at Starbucks has become an important part of many communities over the years, such as in the aftermath of Hurricane Sandy, or for students without Internet at home who do their homework at Starbucks."

Challenging Wireless Carriers

AT&T could not immediately be reached for comment but in a published statement said, "Starbucks continues to be an important customer for us and we continue to provide them with a variety of services over AT&T's advanced networks, including the nation's fastest, most reliable 4G LTE network."

We caught up with Rob Enderle, principal analyst at The Enderle Group, to get his thoughts on the leap. He told us the AT&T network is congested and Starbucks users who have access to the Google Wi-Fi will be pleasantly surprised -- plus it's free.

"This move showcases the risk carriers have. Clearly, Google is coming in at a very aggressive price point and they are looking to wake up the existing carriers with their service. They want to drive down the cost of good bandwidth service and they are likely to do that," Enderle said.

"Google is a bandwidth-based service and they are having a huge amount trouble of with YouTube delivery through the carriers right now, particularly during high traffic times," he added. "That's really hurting Google so the company is using its Wi-Fi push as a way to point out to the carriers that the problem isn't fixed, they will fix it and the carrier's will be out of the picture."
 

Tell Us What You Think
Comment:

Name:

Worried Consumer:

Posted: 2013-07-31 @ 3:59pm PT
Google spyware included? no thank you. I will get my coffeine and my WiFi somewhere else, or use my 4G LTE device. I do not need more Google tracking and ads in my life.





 Mobile Tech
1.   Apple and Samsung Feel the Heat
2.   Is the Amazon Fire Phone a Winner?
3.   Review: Amazon's New Fire Phone
4.   Apple Smart Watch Patent Surfaces
5.   iPhone 6: Bad for Apple Tablet Sales?


advertisement
Android SMS Worm on the Loose
Malware lets bad actors cash in.
Average Rating:
Is the Amazon Fire Phone a Winner?
It coulda been a contender -- but isn't.
Average Rating:
Review: Amazon's New Fire Phone
New ways to navigate, discover, shop.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 

Mobile Technology Spotlight
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Is the Amazon Fire Phone a Winner?
A late entry into a packed category of smartphones, Amazon's Fire phone offers a variety of unique features. Now, the reviewers are assessing if they're enough to make the phone stand out.
 
Review: Amazon Fire Offers New Ways To Use Phones
The Fire phone uses Android, but Amazon has modified it to the point that it's barely recognizable. That means the phone offers new ways to navigate, discover and, of course, shop.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.