Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Personal Tech
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
Pinterest Tweaks Its Design to Boost Discovery for Users

Pinterest Tweaks Its Design to Boost Discovery for Users
By Barry Levine

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

In the two years since Pinterest launched, it has garnered more than 10 million registered users. Fifty-nine percent of Pinterest users are aged 25 to 44, and nearly 60 percent are women. While many of Pinterest users' boards are oriented toward fashion, travel or food, online marketers for other products or services are beginning to explore posting images.
 


Pinterest, the popular pin-up photo site that is increasingly being used by businesses, is rolling out some new design features. The tweaks follow last week's announcement that the site was introducing new analytics tools.

The company said that the new design elements are intended to make it easier for users to discover new things on the site, and that the new look is based on feedback from user testing in January. In the closeup view of pins from the same board, for example, users can now explore the entire board without leaving the page.

There is also a function that shows other pins by "people who pinned this," and another to show more pins from a Web site when you're looking at one pin from that source.

Losing Your Place

Additionally, pins are bigger, and, if you scroll through pins and click on something, the back button brings you back to where you started, no matter how far the detour. Pinterest said that a frequent complaint from users has been that they lost their place while browsing, which is a disincentive for exploring. Straying, or discovering, is central to the site's appeal to users, and to businesses that might be interested in using the site to market its products.

The revised design will be rolled out to users through invitations. Pinterest also said, without detail, that the site's foundation has been rebuilt to make Pinterest "more reliable for you and easier to improve for us."

If the revisions do make exploration easier and even more popular, businesses who are using the site for marketing might be among the beneficiaries of users following a trail to them. As Pinterest continues to grow in popularity, its appeal for marketing is being explored by a larger number of businesses.

Pinterest's Popularity

According to a Pew Research Center survey from late last year, Pinterest and Twitter are nearly tied for the second-most popular social network, with 15 percent and 16 percent of Net users, respectively. Facebook is way out in front as No. 1, with 67 percent. Experian Marketing Services' Hitwise ranked Pinterest as the fourth-most popular social network, behind Facebook, Twitter and YouTube.

In the two years since Pinterest launched, it has garnered more than 10 million registered users, and is typically receiving more than 11 million weekly visits. Fifty-nine percent of users are aged 25 to 44, and nearly 60 percent are women. While many of the users' boards are oriented toward fashion, travel or food, online marketers for other products or services are beginning to explore posting images about their company's products and experimenting with ways to lead users there.

The analytics tools introduced by Pinterest last week can provide such information to Web sites and other businesses as how many users have pinned content from a site, how many users have visited those pins, and how many users have been referred to a site from Pinterest.

This latter user pattern is turning into one of Pinterest's greatest business assets, since it is becoming known as a major driver of traffic to other sites.
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Personal Tech
1.   Best Buy Leaks Moto 360 Watch Info
2.   Call of Duty Takes Giant Leap Forward


advertisement
New App To Manage Time Better
Helping to organize your busy life.
Average Rating:
OkCupid Experiments with Daters
Unethical without user consent?
Average Rating:
Call of Duty Takes Giant Leap Forward
With virtual booty and all new tactics.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Chinese Hackers Nab Info on Millions of U.S. Patients
A group of Chinese hackers has stolen the personal information, including names and Social Security numbers, of about 4.5 million patients at hospitals operated by Community Health Systems.
 
Premier FBI Cybersquad in U.S. To Add Agents
After helping prosecutors charge Chinese army officials with stealing trade secrets from major companies and by snaring a Russian-led hacking ring, the premier FBI cyber-squad is getting a boost.
 
Apple Opens iCloud Data Center in China
Treading lightly, Apple acknowledged it has started to store encrypted iCloud personal data of some Chinese users on servers in mainland China, operated by the state-owned China Telecom.
 

Enterprise Hardware Spotlight
Compression, Deduplication Come to Violin Concerto 2200
Violin Memory has announced that data deduplication and compression capabilities are now available on its Concerto 2200 solution. Typically, users will experience deduplication rates between 6:1 and 10:1.
 
Cisco Axes 6,000 Employees in Restructuring Plan
Faced with declining profits, Cisco is laying off up to 6,000 employees in the months ahead -- a whopping 8 percent of its global workforce. That's in addition to the 4,000 jobs Cisco cut last year.
 
Web Slows, Have Internet Routers Reached The Limit?
If you encountered problems connecting to the Internet on August 12, you weren't alone. Networking experts blame the wide-scale slowdown on outdated routing systems that are reaching their limits.
 

Mobile Technology Spotlight
HTC Debuts Windows Phone Version of One M8 Smartphone
HTC is bringing the Windows Phone mobile OS to its flagship One M8 device -- the first time any mainstream flagship smartphone has been offered with a choice of operating systems.
 
Verizon Earns Top Rating in Mobile Network Comparison
A new report says Verizon Wireless was the top-performing U.S. cellphone service provider in the first half of 2014, on a nationwide and state-by-state basis, as well as in metro areas.
 
Sprint Comes Out with Data Guns Blazing
As its new CEO promised, Sprint has rolled out a new aggressively competitive price plan. The shared data plans promise twice the high-speed data and at lower prices than AT&T and Verizon Wireless.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.