Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Build Apps 5x Faster
For Half the Cost
Enterprise Cloud Computing

On Force.com
Personal Tech
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Pinterest Tweaks Its Design to Boost Discovery for Users
Pinterest Tweaks Its Design to Boost Discovery for Users

By Barry Levine
March 18, 2013 4:36PM

    Bookmark and Share
In the two years since Pinterest launched, it has garnered more than 10 million registered users. Fifty-nine percent of Pinterest users are aged 25 to 44, and nearly 60 percent are women. While many of Pinterest users' boards are oriented toward fashion, travel or food, online marketers for other products or services are beginning to explore posting images.
 



Pinterest, the popular pin-up photo site that is increasingly being used by businesses, is rolling out some new design features. The tweaks follow last week's announcement that the site was introducing new analytics tools.

The company said that the new design elements are intended to make it easier for users to discover new things on the site, and that the new look is based on feedback from user testing in January. In the closeup view of pins from the same board, for example, users can now explore the entire board without leaving the page.

There is also a function that shows other pins by "people who pinned this," and another to show more pins from a Web site when you're looking at one pin from that source.

Losing Your Place

Additionally, pins are bigger, and, if you scroll through pins and click on something, the back button brings you back to where you started, no matter how far the detour. Pinterest said that a frequent complaint from users has been that they lost their place while browsing, which is a disincentive for exploring. Straying, or discovering, is central to the site's appeal to users, and to businesses that might be interested in using the site to market its products.

The revised design will be rolled out to users through invitations. Pinterest also said, without detail, that the site's foundation has been rebuilt to make Pinterest "more reliable for you and easier to improve for us."

If the revisions do make exploration easier and even more popular, businesses who are using the site for marketing might be among the beneficiaries of users following a trail to them. As Pinterest continues to grow in popularity, its appeal for marketing is being explored by a larger number of businesses.

Pinterest's Popularity

According to a Pew Research Center survey from late last year, Pinterest and Twitter are nearly tied for the second-most popular social network, with 15 percent and 16 percent of Net users, respectively. Facebook is way out in front as No. 1, with 67 percent. Experian Marketing Services' Hitwise ranked Pinterest as the fourth-most popular social network, behind Facebook, Twitter and YouTube.

In the two years since Pinterest launched, it has garnered more than 10 million registered users, and is typically receiving more than 11 million weekly visits. Fifty-nine percent of users are aged 25 to 44, and nearly 60 percent are women. While many of the users' boards are oriented toward fashion, travel or food, online marketers for other products or services are beginning to explore posting images about their company's products and experimenting with ways to lead users there.

The analytics tools introduced by Pinterest last week can provide such information to Web sites and other businesses as how many users have pinned content from a site, how many users have visited those pins, and how many users have been referred to a site from Pinterest.

This latter user pattern is turning into one of Pinterest's greatest business assets, since it is becoming known as a major driver of traffic to other sites.
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Personal Tech
1.   LG Unrolls a TV Screen That Rolls Up
2.   MIT Finger Device Reads to the Blind
3.   Robot Writes Torah at Jewish Museum
4.   Review: Unlimited E-Book Services
5.   Alien Cast Members Reunite for Game


advertisement
Facebook Social Experiment Irks Us
Secretive test was legal, but ethical?
Average Rating:
Review: Huawei's Mate2 Impressive
Many features for a reasonable price.
Average Rating:
LG Unrolls a TV Screen That Rolls Up
Is there a purpose for such flexibility?
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Report: Chinese Hackers Hit U.S. Personnel Networks
Hackers from China broke into the computer networks of the U.S. Office of Personnel Management earlier this year with the intention of accessing the files of tens of thousands of federal employees.
 
Charges: Russian Stole Data from U.S. Restaurants, Zoo
A Russian man arrested on bank fraud and other charges hacked into computers at restaurants in Washington, hundreds of other retail businesses, and even the Phoenix Zoo, authorities say.
 
Another Month, Another IE-Focused Patch Tuesday
Microsoft rolled out 59 vulnerabilities for Internet Explorer in June. But the IE-patching party is not over yet. Redmond published six new security bulletins on Tuesday; two, critical; three, important.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.