Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Mobile Tech
24/7/365 Network Uptime
Average Rating:
Rate this article:  
AT&T Throws Down $450-To-Switch Gauntlet to T-Mobile
AT&T Throws Down $450-To-Switch Gauntlet to T-Mobile

By Jennifer LeClaire
January 3, 2014 10:05AM

    Bookmark and Share
We have been hearing T-Mobile throwing barbs about AT&T for the last several quarters. So far it doesn't look like this has hurt, but AT&T has decided to stop taking the punches in the gut and start punching back at T-Mobile. But will customers who switched to T-Mobile stay there, or will they leave because of quality and speed?
 



Perhaps in response to T-Mobile USA CEO John Legere’s New Year’s resolutions -- which included “giving AT&T a break . . . or not,” AT&T is giving the fourth-largest wireless carrier’s subscribers a new reason to migrate to its network.

As of now, AT&T is officially offering T-Mobile customers the opportunity to “upgrade their mobile lifestyle” with value of up to $450 per line when they switch to AT&T and trade in an eligible smartphone.

AT&T is ticking off reasons why T-Mobile customers should take the company up on its offer. In addition to the $450 per line, AT&T pointed to its “larger and more reliable 4G LTE network.” The company also promised switchers a superior smartphone lineup and award-winning customer service.

Throwing Barbs and Gauntlets

For reaction and analysis of AT&T’s big marketing move, we turned to Jeff Kagan, an independent technology analyst. He told us AT&T has decided to fight T-Mobile in a very creative and likely effective way.

“We have been hearing T-Mobile throwing barbs about AT&T for the last several quarters,” Kagan said. “So far it doesn't look like this has hurt, but AT&T has decided to stop taking the punches in the gut and start punching back at T-Mobile.”

As Kagan sees it, this raises another question: T-Mobile has been winning customers in the last two quarters but we don't know whether those customers are satisfied or not. AT&T’s promotion, he suggested, could let us know just how satisfied T-Mobile customers really are -- or at least offer a hint.

“Will customers who switched to T-Mobile stay there, or will they leave because of quality and speed? We aren't looking at a 100 percent move one way or the other,” Kagan said. “Some customers will stay with T-Mobile and others will leave. It will be interesting to see what the numbers are and what happens next. This is becoming a real marketing battle. The saga continues.”

How to Get the $450

Here are the details of the AT&T deal: Under the limited-time offer, T-Mobile customers who switch to AT&T can trade-in their current smartphones for a promotion card of up to $250, which can be used toward AT&T products and services.

Trade-in values will vary based on make, model and age of the smartphone, but AT&T said many of the latest and most popular smartphones will qualify for a value of $250. T-Mobile customers can receive an additional $200 credit per line when they transfer their wireless service to AT&T and choose an AT&T Next plan, buy a device at full retail price or activate a device they currently own.

AT&T’s new Mobile Share Value plans offer data and unlimited talk and text starting as low as $45 per month with no annual contract. AT&T Next offers customers the chance to upgrade to a new smartphone every year for zero down.
 

Tell Us What You Think
Comment:

Name:

RK:

Posted: 2014-01-06 @ 12:48am PT
People are smart. To take advantage of the credit, one will get new connection from T-Mobile and then switch to AT&T for credit of $450….. Isn't it a good Idea!



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Mobile Tech
1.   Android Gets Chrome Remote Desktop
2.   Amazon 3D Smartphone Pics Leaked
3.   Zebra Buys Motorola Enterprise Biz
4.   CTIA Caves, Offers Kill Switch Plan
5.   Report: Amazon Phone To Feature 3D


advertisement
BlackBerry Drops T-Mobile After Spat
Moving on to other carriers after snub.
Average Rating:
Zebra Buys Motorola Enterprise Biz
Pays $3.45B in all-cash deal.
Average Rating:
CTIA Caves, Offers Kill Switch Plan
But leaves control up to users.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 
Canadian Teen Arrested for Heartbleed Hack
One week after the OpenSSL Heartbleed vulnerability was unveiled, Canadian authorities have made the first arrest -- a London, Ontario teenager -- connected to exploiting the security hole.
 
IBM Offers Security, Disaster Recovery as SoftLayer Service
New disaster recovery and security services for SoftLayer clients are being added by IBM. Big Blue said the new capabilities will speed cloud adoption by alleviating concern over business continuity.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Google Releases Chrome Remote Desktop App for Android
You're out on a sales call, and use your Android mobile device to grab a file you have back at the office on your desktop. That's a bit easier now with Google's Chrome Remote Desktop app for Android.
 
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 billion, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.