Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Enterprise I.T.
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Genband Goes Over the Top with Fring Messaging Service
Genband Goes Over the Top with Fring Messaging Service

By Nancy Owano
September 13, 2013 11:56AM

    Bookmark and Share
Genband's assessment of the market is that the growing penetration of smartphones and affordable data plans has set the stage for OTT communications solutions like Fring that allow free messaging, voice and video calls from anywhere, and this has brought a negative impact on revenues of service providers. Now with Fring they can launch a service of their own.
 



Texas-based Genband, in the business of communications services for carriers, announced Thursday it was picking up Fring's Internet-based mobile Over the Top (OTT) communications service.

Genband, in this deal, fattens its cloud portfolio for the consumer market. Israel-based Fring has enjoyed status as having helped to change the way consumers communicate on the go. Fring got an early start in the business of mobile messaging and video applications for mobile phones. As such, the company was one of the very first to offer OTT services, though outdistanced by big competitors.

According to Fring, it nevertheless grew a community of "tens of millions" of users across 200 countries. Its services can be used with all major smartphones and tablets including iPhones and Android devices, on any mobile operator, and any mobile Internet connection.

In the most fundamental terms, what Genband gets out of the deal is the ability to showcase these types of services. Integrating Fring solutions means Genband can tell service providers and network operators, who need to evolve their communications services rapidly to ensure that they stay relevant and competitive, that they can now compete more effectively.

In saying that Genband snapped up Fring, snap appears to be an appropriate verb.

Quick Action in Large Fonts

Genband CEO David Walsh blogged that as "the heaps of fallen technology giants illustrate, inaction is a recipe for failure."

He said technology and telecommunications industries "are littered with cautionary tales of innovative companies surrendering market dominance due to their inability to react quickly enough" to new competitive forces.

It did not take Nostradamus, he added, "to see that more and more consumers are turning to the Web -- the so-called OTT or Over-the-Top community -- as a viable option for much of their real-time communications and messaging."

Actually, he said, with the "writing on the wall inscribed in large font, it's clear that network operators of all types need to respond in some manner to this OTT threat by incorporating a Web-based communications offering into their service portfolio."

Revenue Impact

Genband's assessment of the market is that the growing penetration of smartphones and affordable data plans has set the stage for a range of OTT communications solutions that allow free messaging, voice and video calls from anywhere, and this has brought a negative impact on revenues of service providers. Now service providers can embrace this new technology and quickly launch a service of their own.

Roy Timor-Rousso, CEO of Fring, said that after early successes licensing solutions to a number of wireless and other carriers, Fring recognized the power of combining with Genband. Timor-Rousso called carrier services Fring's growth engine.

Commenting on the acquisition, Brian Partridge, vice president of Yankee Group Research, said, "The reality for service providers moving forward is that their relevance is highly dependent on the quality of experience and choices they can deliver to their subscribers."

Partridge said service providers around the world, especially in Europe where roaming charges are high, must evolve their communications services rapidly to make sure they stay "relevant and competitive against disruptive OTT offerings while complementing and enhancing their existing services."
 

Tell Us What You Think
Comment:

Name:



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


 Enterprise I.T.
1.   Malware Targets Facebook Users
2.   Zebra Buys Motorola Enterprise Biz
3.   NSC Backs Disclosing Vulnerabilities
4.   Salesforce To Dominate S.F. Skyline
5.   Heartbleed Bug Could Disconnect IoT?


advertisement
Malware Targets Facebook Users
iBanking app spys on communications.
Average Rating:
Zebra Buys Motorola Enterprise Biz
Pays $3.45B in all-cash deal.
Average Rating:
Google Glass Finds a Medical Niche
Hands-free information access a boon.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.