In his first speech as the new head of
, CEO Brian Krzanich said he would focus on beefing up the company's presence in the tablet and smartphone markets. Krzanich officially took the CEO reins Thursday, after serving as Intel COO since 2012. He's the sixth CEO in company history.
As part of its push, Intel launched "Experience Intel. Look Inside," a world tour to introduce consumers to mobile devices based on Intel products, including the Ultrabook, thin and light laptops, tablets, all-in-one PCs and smartphones.
Interactive Mobile Displays
Intel's tour will feature a custom-built installation that will travel to cities around the world during the next six months. The installation will provide consumers with various collaborative and visual interactions to experience Intel technology.
For example, consumers can experience the newest Ultrabook convertibles, 2-in-1 Intel-inspired devices that flip, fold and swivel from laptop to tablet. Consumers can also play with Intel-powered products, including thin and light laptops, tablets, smartphones and all-in-ones.
The first stop is New York, and it's not just about the products. Intel said the tour will also feature relevant artists, designers and thought leaders to create customized digital interactions, all powered by the Ultrabook. The installations span art, visualization and gaming to show off the Ultrabook's features.
One of the designs is from Matt Pyke of Universal Everything. He created an experiential design that transforms guests' drawings -- completed on Ultrabooks -- into a digital flock of "wings" projected on the interior walls of the installation.
Then there's the Office of Creative Research, a multi-disciplinary research group. Its team has created custom data visualizations around the evolution of the computer, highlighting changes in speed, power and the size of computers in recent history. And Hide & Seek, an independent gaming studio, has designed the first game created specifically for Ultrabook convertibles.
"Experience Intel" will also host a Spotlight Series in each city. This series will feature live performances and demonstrations by local, but notable personalities and experts who integrate Ultrabook technology into their work.
Each day, several Ultrabooks will be given to select audience members following certain spotlight performances. Guests will also have the opportunity to receive a discount towards a new Ultrabook. In certain tour locations, e-recycling will be available to attendees to recycle their old PCs safely and responsibly.