Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Personal Tech
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Pinterest Tweaks Its Design to Boost Discovery for Users
Pinterest Tweaks Its Design to Boost Discovery for Users

By Barry Levine
March 18, 2013 4:36PM

    Bookmark and Share
In the two years since Pinterest launched, it has garnered more than 10 million registered users. Fifty-nine percent of Pinterest users are aged 25 to 44, and nearly 60 percent are women. While many of Pinterest users' boards are oriented toward fashion, travel or food, online marketers for other products or services are beginning to explore posting images.
 



Pinterest, the popular pin-up photo site that is increasingly being used by businesses, is rolling out some new design features. The tweaks follow last week's announcement that the site was introducing new analytics tools.

The company said that the new design elements are intended to make it easier for users to discover new things on the site, and that the new look is based on feedback from user testing in January. In the closeup view of pins from the same board, for example, users can now explore the entire board without leaving the page.

There is also a function that shows other pins by "people who pinned this," and another to show more pins from a Web site when you're looking at one pin from that source.

Losing Your Place

Additionally, pins are bigger, and, if you scroll through pins and click on something, the back button brings you back to where you started, no matter how far the detour. Pinterest said that a frequent complaint from users has been that they lost their place while browsing, which is a disincentive for exploring. Straying, or discovering, is central to the site's appeal to users, and to businesses that might be interested in using the site to market its products.

The revised design will be rolled out to users through invitations. Pinterest also said, without detail, that the site's foundation has been rebuilt to make Pinterest "more reliable for you and easier to improve for us."

If the revisions do make exploration easier and even more popular, businesses who are using the site for marketing might be among the beneficiaries of users following a trail to them. As Pinterest continues to grow in popularity, its appeal for marketing is being explored by a larger number of businesses.

Pinterest's Popularity

According to a Pew Research Center survey from late last year, Pinterest and Twitter are nearly tied for the second-most popular social network, with 15 percent and 16 percent of Net users, respectively. Facebook is way out in front as No. 1, with 67 percent. Experian Marketing Services' Hitwise ranked Pinterest as the fourth-most popular social network, behind Facebook, Twitter and YouTube.

In the two years since Pinterest launched, it has garnered more than 10 million registered users, and is typically receiving more than 11 million weekly visits. Fifty-nine percent of users are aged 25 to 44, and nearly 60 percent are women. While many of the users' boards are oriented toward fashion, travel or food, online marketers for other products or services are beginning to explore posting images about their company's products and experimenting with ways to lead users there.

The analytics tools introduced by Pinterest last week can provide such information to Web sites and other businesses as how many users have pinned content from a site, how many users have visited those pins, and how many users have been referred to a site from Pinterest.

This latter user pattern is turning into one of Pinterest's greatest business assets, since it is becoming known as a major driver of traffic to other sites.
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Personal Tech
1.   Virgin Mobile Offers Custom Plans
2.   OkCupid Experiments with Daters
3.   Verizon Throttling Data Speeds
4.   Civil War Battle Sites Get Mobile App
5.   MixRadio To Spin Off from Microsoft


advertisement
OkCupid Experiments with Daters
Unethical without user consent?
Average Rating:
Facebook Social Experiment Irks Us
Secretive test was legal, but ethical?
Average Rating:
Protect Yourself from Identity Theft
Even if your data was compromised.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
New 'Backoff' Malware Slips Undetected into Retail Systems
'Malicious actors' are using a new variety of malware to access consumer payment data remotely through point-of-sale systems, according to a report from the Department of Homeland Security.
 
IBM Beefs Up Identity Intelligence Security Solutions
Big Blue is betting big on identity intelligence. IBM just acquired a private firm with security software to govern user access to apps and data across cloud and on-premise environments.
 
USB Security Flaw Lets Hackers Hijack PCs
Hackers can use the firmware that controls USB functions to take control of computers, say security experts. That means there may be a new class of attack for which there are no defenses.
 

Enterprise Hardware Spotlight
AMD's ARM-Based Opteron Out in $3K Dev Kit
It's dubbed "Seattle" and it's AMD's first 64-bit ARM-based Opteron processor. The low-power chip is being released as part of AMD’s Opteron A1100-series developer kit, and aimed at high-end data center needs.
 
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 

Mobile Technology Spotlight
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
 
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 
FTC Wants Fix for 'Perfect Scam' of Mobile Cramming
The U.S. Federal Trade Commission has issued new guidelines to curb “mobile cramming,” a troublesome practice that adds unauthorized third-party charges to mobile phone bills.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.