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Google Spent $966 Million on Navigation Company Waze
Google Spent $966 Million on Navigation Company Waze
By Seth Fitzgerald / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JULY
26
2013

After numerous rumors came out suggesting that Google had spent more than $1 billion on Israel-based GPS firm Waze, they have released the official acquisition deal. According to Google's filing with the U.S. Securities and Exchange Commission, $966 million was spent on the company.

Google's quarterly financial report also revealed that $847 million of the deal was on good will, with the rest coming from $188 million in intangible assets and $69 million in liabilities.

Along with purchasing Waze, Google announced that during the quarter it had purchased 15 other companies costing $344 million, bringing the total cost of acquisitions for the quarter to $1.31 billion.

Google's Navigation Future

One of the largest components of Google in the next decade may be its self-driving cars, especially if they become popular. Navigation applications that have a following and are well developed such as Waze will be crucial for Google as it tries to perfect a self-driving car that relies on navigation information.

As states begin to consider automated cars as being safer than a regular driver, they will want to make sure that they can navigate themselves correctly before allowing them on the road. Although the driverless cars use close-range communication to navigate along a road and avoid crashing, their macro transportation is still entirely driven by GPS.

Earlier this month, analyst Gene Munster announced that Google and driverless car makers will be able to profit off these automobiles before the end of the decade. Although Google will likely not make many cars itself, all of the hardware and software licenses, which could easily incorporate Waze, will be licensed to car companies.

The automated car industry is expected to be worth $200 billion, and if Google's navigation software for driverless cars is the best money can buy, then the company will be the major beneficiary when these cars begin to go on the market. As analyst Jeff Kagan states, "It will be years before we know whether it was worth it or not."

Sixteen Acquisitions

The list of acquisitions by Google is well more than 100, and 16 of those have come during just the last quarter. It seems as though most of what Google has done over the past decade has been in part because of acquisitions.

Blogger, Google Wallet, YouTube and many others have all reached their current heights because of Google's acquisition. This quarter, one of the larger acquisitions outside of Waze was Wavii.

Wavii will enhance the Web search functionality of Google. The service has only been around for a few years but has offered users the ability to search for the things that Wavii believes they care about, based on data it has collected about them.

Beating Apple

Some of Apple's services such as Maps have been nearly useless since launching, and in order to fix that, Apple has tried to purchase other companies to fix its own product. Both Waze and Wavii were companies that Apple originally wanted to purchase and yet Google was able to beat Apple both times.

As one of the leading navigation applications, Waze would have helped Apple as it tries to improve Maps for iOS 7, but instead the company had to settle for HopStop. Analysts are now suggesting that Apple begin to purchase more companies in the same way as Google, in order for the company to use up its $100 billion in savings.

Until Apple begins to acquire more companies or put higher bids in, Google will continue its streak of beating Apple at software.

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