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Nokia Aiming at Low End with Lumia 525
Nokia Aiming at Low End with Lumia 525

By Seth Fitzgerald
November 27, 2013 11:11AM

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Low-end devices like the Nokia Lumia 525 are almost always targeted at developing countries, and Nokia is not changing that. The Nokia Lumia 525 is going to be exclusive to developing countries and is not likely to make an appearance in the U.K. or U.S.
 



Even though the technology market is moving forward and high-end devices are becoming more common in developed countries, low-end smartphones have actually grown in popularity in other nations. Customers in countries such as China and Russia are generally able to afford low-end devices more easily, which is why Nokia's latest phone, the Lumia 525, is exclusive to these areas.

The Lumia 525 is an updated version of Nokia's Lumia 520, which used to command the company's low-end sector. With these cheaper devices, Nokia has seen quite a bit of success in foreign nations, especially those that are slowly turning into developed countries.

Small Upgrades, Same Low Price

Compared to the relatively popular Lumia 520, the 525 does not offer a whole lot in terms of new features or upgraded specs. However, there are a couple of changes that are worth noting. Out of all the changes made to the Lumia 525, the most important is the RAM, which now sits at 1GB compared to just 500MB. This spec upgrade keeps the phone in line with other low-end devices from Nokia's competitors.

When it comes to price, low-end devices are always a fraction of the cost of a Galaxy S4 or iPhone but the Lumia 525 is not the cheapest low-end device available. Nokia is releasing the phone at just $180 before any taxes or subsides are applied. This is comparable to what a high-end phone costs with massive subsides in the United States or Europe.

By no means is $180 expensive (especially compared to mainstream devices) but analysts have already come out stating that if Nokia and Microsoft want to advance Windows Phone with low-end devices, they need to aim for the sub-$100 price point.

For people who love the Lumia phones because of their cameras, the Lumia 525 does offer an upgraded camera despite its price tag. While the picture quality will not be as good as the high-end Lumia phones, it should be fine for taking Instagram pictures (now that the app has finally made its way onto Windows Phone).

Not In The U.S.

Low-end devices are almost always targeted at developing countries, and Nokia is not changing that. The Lumia 525 is going to be exclusive to developing countries and is not likely to make an appearance in the U.K. or U.S. Some of the areas that can expect to receive the phone are countries in Africa, Asia Pacific, and the Middle East.

The low-end market is one of the fastest growing sectors of the smartphone industry. However Android phone manufacturers have begun to dominate the low-end, despite the success of previously released Lumia phones. If the Lumia 525 ends up being successful, it may allow Nokia and Microsoft to take back some of their low-end market share. As previously noted, Android will continue to dominate until Nokia is able to come out with a sub-$100 device.
 

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