HOME     MENU     SEARCH     NEWSLETTER    
NEWS & INFORMATION FOR TECHNOLOGY PURCHASERS. UPDATED 4 MINUTES AGO.
You are here: Home / Mobile Tech / Verizon Throttling Data Speeds
Verizon Plans Throttling for 'Unlimited' Bandwidth Hogs
Verizon Plans Throttling for 'Unlimited' Bandwidth Hogs
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JULY
28
2014


In what could be an opportunity for competing wireless carriers, Verizon has announced plans to throttle data speeds on unlimited 4G plans. The company is blaming the move on ever-increasing consumer demand for high-speed data networks.

Tom Pica, Executive Director of Corporate Communications at Verizon Wirelesss, posted a story in the company’s news center suggesting the goal is to ensure the “optimal wireless experience” at a time when more consumers than ever before are turning to smartphones and tablets to drive productivity and improve quality of life.

“Three years ago, Verizon Wireless introduced a network optimization policy to ensure that all data customers would have the best network experience,” he explained. “To accomplish this, Verizon Wireless’ Network Optimization policy limits the data speeds of the heaviest 3G data users -- only select subscribers with unlimited data plans whose data usage is in the top 5 percent of all data users -- when those users are connected to cell sites experiencing heavy demand so that all data users will enjoy a quality wireless data experience.”

Most of Verizon’s users have transitioned to tiered data plans that cap their data usage. However, the customers whose unlimited data plans were grandfathered in when Verizon announced its network optimization policy may decide to take their business to rival wireless carriers.

How Will This Impact You?

While all major wireless carriers employ tools to manage the traffic on their networks, Pica said Verizon Wireless uses network intelligence to slow the speeds of “only some” of its heaviest users on unlimited data plans -- and only when those users are connected to a cell site that is seeing peak usage at any given time.

“Once the heavy usage eases, or the user moves to a different cell site, the user’s speeds return to normal,” he said. “Verizon Wireless’ practice of Network Optimization ensures that all customers have the best wireless data experience possible.”

Then the hammer dropped on bandwidth hogs. Starting in October, Pica said, Verizon Wireless will apply its network optimization policy to those who fall within the top 5 percent of data users on the network, have fulfilled minimum contractual commitments, and are on unlimited plans using 4G LTE devices.

“They may experience slower data speeds when using certain high bandwidth applications, such as streaming high-definition video or during real-time, online gaming, and only when connecting to a cell site when it is experiencing heavy demand,” Pica said, stressing that most customer will not feel any impacts. (continued...)

1  2  Next Page >

Tell Us What You Think
Comment:

Name:

KRS:
Posted: 2014-07-29 @ 3:14am PT
I have paid for "unlimited" data for years and that is what I expect. If throttled I will be moving from Verizon after more than a decade as a loyal customer. This isn't a government entity. If there is no fair side on the corporations part there shouldn't be from the consumer either.

IMS:
Posted: 2014-07-29 @ 12:24am PT
Verizon should be banned from advertising 'unlimited' plans until they can actually deliver what they promise. Anything less is false advertising.

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY INTEREST YOU
ISACA® offers a global community of more than 115,000 IS/IT constituents in over 180 countries. We develop and deliver industry-leading certifications, education, research and business frameworks. We equip individuals to be leaders in the fast-changing world of information systems and IT - Learn More>
MORE IN MOBILE TECH
Product Information and Resources for Technology You Can Use To Boost Your Business

NETWORK SECURITY SPOTLIGHT
Here we go again -- or should that be “Regin”? That’s the name security firm Symantec has given to an “advanced piece of malware” used in systematic spying campaigns at least as far back as 2008.

ENTERPRISE HARDWARE SPOTLIGHT
Doctor Who had K-9, the robot dog that accompanied him on adventures through space. Now, Mountain View has K5, a 5-foot-tall, 300-pound robot security guard patrolling in the Bay Area.

MOBILE TECHNOLOGY SPOTLIGHT
In the wake of declining profits, market share and stock prices, Samsung Electronics may be ready to shake up its leadership team. So says a report in the Wall Street Journal.

© Copyright 2014 NewsFactor Network, Inc. All rights reserved. Member of Accuserve Ad Network.