Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Microsoft/Windows
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Microsoft Reportedly May Sell Mediaroom to Ericsson AB
Microsoft Reportedly May Sell Mediaroom to Ericsson AB

By Jennifer LeClaire
March 27, 2013 1:38PM

    Bookmark and Share
The move to on-demand streaming technology and away from the more traditional programming delivery method has meant IPTV is not of strategic importance to Microsoft anymore, said analyst Rob Enderle. "Microsoft is instead trying to do content deals," he said. "Having this IPTV engine just didn't prove to be an advantage to getting where Microsoft needed to go."
 



Microsoft may do something it rarely does: sell off an asset. Ericsson AB is in talks to buy Microsoft's IPTV business, according to Bloomberg.

Microsoft Mediaroom may not be a household name like Xbox, but it's nevertheless the world's most deployed IPTV platform. Mediaroom-powered TV services are being offered by more than 40 of the world's leading operators, delivering services to more than 11 million consumer households equaling more than 22 million set top boxes deployed throughout the world. Clients include AT&T, Deutsche Telekom and TELUS.

According to Bloomberg, Ericsson, the largest maker of wireless networks, could announce a decision to acquire Mediaroom within a few weeks. The motive: to boost its software and services. Microsoft doesn't need Mediaroom anymore because it is delivering TV through the Xbox game console, Bloomberg reports. Neither Microsoft nor Ericsson could immediately be reached for comment.

Strategic All Around

Rob Enderle, principal analyst at the Enderle Group, said the deal makes sense for both companies.

"For Ericsson it would be a good win," Enderle told us. "Mediaroom is natural flow because the technology would get Ericsson back in more tightly with AT&T as a provider. It's also a natural fit for Ericsson because they do telephony -- and back-end telephony for the most part. So the Mediaroom technology is much more for Ericson than it turned out to be for Microsoft.

The move to on-demand streaming technology and away from the more traditional programming delivery method has meant IPTV is not of strategic importance to Microsoft anymore, Enderle said.

"Microsoft is instead trying to do content deals," he said. "Having this IPTV engine just didn't prove to be an advantage to getting where Microsoft needed to go. This is what a mature company does. It keeps the things that are strategic and sells off the things that are not."

Inside Mediaroom

Possible prices for the acquisition weren't mentioned in the Bloomberg report, but the Mediaroom platform is clearly valuable in the marketplace. Mediaroom is customizable and configurable for any market and competitive landscape, according to Microsoft, and it powers television and video services across TV, PC and mobile screens.

That means service providers can offer a custom set of services to attract and retain subscribers. Microsoft bills Mediaroom as beneficial to operators who want to increase efficiency, expand their reach and gain the ability to scale while providing TV experiences that grow subscriber loyalty.

Mediaroom also would position Ericsson as helping operators leverage the potential of an app-enabled world. And the Mediaroom video-on-demand storefront makes possible rentals and purchases through a menu system and gives subscribers instant access to movies and entertainment.

Finally, with the Mediaroom Advertising Platform, service providers have a chance to generate additional revenue opportunities that make possible targeted delivery of ad content across multiple devices and form factors.
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Microsoft/Windows
1.   Can One Size Windows OS Fit All?
2.   Design Central to Microsoft Future
3.   Lenovo Still in Small Windows Tablets
4.   How Chrome Eats Your Battery Life
5.   Microsoft Axes Android Phones


advertisement
Design Central to Microsoft Future
New ethos a break from functional past.
Average Rating:
Bing Lets Europeans Be 'Forgotten'
Following in Google's footsteps.
Average Rating:
Microsoft Announces $199 Laptop
Taking on Google's Chromebooks.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
New Web Tracking Technologies Defeat Privacy Protections
Recently developed Web tracking tools are able to circumvent even the best privacy defenses, according to a new study by researchers at Princeton and the University of Leuven in Belgium.
 

Enterprise Hardware Spotlight
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.