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Yahoo Beefs Up Video and Mobile with Samsung, OnTheAir Deals By Jennifer LeClaire December 5, 2012 11:15AM     Yahoo expanded its multi-year partnership to integrate its Broadcast Interactivity platform into Samsung 2012 Smart TVs. That means Samsung Smart TV owners will receive real-time, actionable content that runs alongside TV shows and commercials. Yahoo also acquired OnTheAir, a video chat startup.   Related Topics Video TV Yahoo Acquisition OnTheAir Samsung Marissa Mayer Google Hangout Skype Latest News What's in Store for Apple's iOS 7? Reality TV's New Stars: Small Biz Soundbars Up the Ante on TV Sound Google Glass Raises Privacy Concerns Pentagon Gives iOS 6 Security OK Yahoo CEO Marissa Mayer is making her mark on the search company. On the heels of forming an alliance with Samsung to deliver interactive TV, Yahoo has acquired a video chat startup known as OnTheAir. You might compare OnTheAir to Google+ Hangouts with a Skype twist. But rather than a handful of friends chatting, the software lets organizers host their own talk show and broadcast it to the Internet masses. With this model, there is a host and guests -- and audience members can request to come on the show live. But Greg Sterling, principal analyst at Sterling Market Intelligence, told us Yahoo's intention may not be to grow a service that rivals Google+ Hangouts or Skype. Mayer may have something else in mind with the technology and the team behind it. "This appears to be mostly a talent acquisition to add to the mobile team," Sterling said. "However, Yahoo may preserve and still do something with the platform they created." Beefing Up Mobile Yahoo has confirmed the acquisition but did not announce its plans for OnTheAir. The OnTheAir team, though, posted on a blog about the deal. Financial terms of the acquisition were not disclosed. "When we started OnTheAir, we had dreams of building a company that made a difference in the daily lives of millions. Our pursuit was challenging: We put in late nights together. We debated intensely. We worked like crazy to build a product we were proud to put our name on," wrote the OnTheAir team, which includes Abel Allison, Daniel Hopkins, Erik Goldman, Josh Schwarzapel and Mike Kerzhner. Despite the challenges, the crew said experience has been a rewarding one. They specifically mentioned being coached by "some of the brightest investors and advisers in technology. Those advisers and investors include Scott Banister of IronPort Systems, Ben Narasin of Triple Point Ventures, Social Leverage, and True Ventures. Interactive Advertising Yahoo also expanded its multi-year partnership to integrate its Broadcast Interactivity platform into Samsung 2012 Smart TVs. The technology will be deployed in Samsung's SyncPlus platform. That means Samsung Smart TV owners will receive real-time, actionable content that runs alongside TV shows and commercials. TV viewers will see on-screen prompts informing them that additional content can be accessed. By using a remote , connected tablet or phone, viewers can retrieve content or offers related to the TV shows and commercials they are watching. The partnership creates new forms of advertising by extending traditional 30-second commercials into immediate actions. With broadcast interactivity-enabled commercials, advertisers can embed calls-to-action for downloading apps or digital media, providing coupons, ordering samples, reading reviews or viewing product information. "By combining watching TV with engaging content, we can change the way audiences are entertained and informed," said Ron Jacoby, vice president of Connected TV at Yahoo. "Content owners can augment their programming, and advertisers can create compelling calls-to-action that allow audiences to engage on marketing messages the moment they are delivered."   Tell Us What You Think Comment: Name: Also Visit: iPad Info Center Billions of Bytes Mobile Device Now Apple Info Center TopTechWire.com Panasonic Toughbook® mobile computers are engineered to withstand drops, spills, dust and grime, and to perform in the harshest environments. Rugged reliability, low cost of ownership and accolades from reviewers are just a few of the reasons why Toughbook computers keep winning over the world's toughest users. Click here to learn more.  Mobile Tech 1.   What's in Store for Apple's iOS 7? 2.   Google Glass Raises Privacy Concerns 3.   IDC: Windows Phone Now in 3rd Place 4.   Intel Going Mobile with Its New CEO 5.   Google Bets Its Empty Wallet on Gmail Mandatory BYOD Is Catching On Will be required by many within 4 years. Average Rating: Thorsten Heins Predicts Tablet Demise BlackBerry PlayBook may color his view? Average Rating: What's in Store for Apple's iOS 7? A 'flatter' look, new icons, and.... Average Rating:

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Network Security Spotlight

Syrian Electronic Army Hacks Financial Times The Financial Times is the latest victim of the Syrian Electronic Army, a group that supports Syrian President Bashar al-Assad. The U.K.-based newspaper said a blog and its Twitter accounts were hacked.   Patch Tuesday Hyper Focuses on IE 8 Microsoft on Tuesday issued 10 security bulletins that fix 33 vulnerabilities. These updates include MS13-038, which will address the Internet Explorer 8 issue described in Security Advisory 2847140.   Surge of Venture Capital Buoys Tech Security Sector With companies and governments spending billions to repel cyberthreats, a surge of venture capital is pouring into companies developing cybersecurity technologies, the front line of the conflict.

Enterprise Hardware Spotlight

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Mobile Enterprise Spotlight

What's in Store for Apple's iOS 7? There's been talk recently that Apple's products are beginning to coast on their glorious past. So, with Apple's big Worldwide Developers Conference opening next month, speculation is heating up.   Google Glass Raises Congressional Privacy Concerns The buzz around Google Glass continues, but it's not all good. Some in Congress have questions. "We are curious whether this new technology could infringe on the privacy of average Americans," their letter to Google says.   Windows Phone Now No. 3 in Market, BlackBerry No. 4 Has Microsoft Phone moved into a coveted though distant third place for smartphone platforms behind Google's Android and Apple's iOS? A new report says yes, while BlackBerry has slipped to No. 4.

Enterprise Technology Spotlight

U.S. Could Use Cyberattack on Syrian Air Defenses The Pentagon has cyberattack capabilities that allow the U.S. military to help blind Syrian air defenses without firing a shot -- abilities central to a debate over whether to intervene in the 2-year-old civil war.   HP and SAP Team To Advance HANA Database Technology The two tech leaders are working on a system that SAP says could fundamentally change the database market. HANA is SAP's technology that keeps data in-memory, for super fast processing.   Cloud Computing Gains Another Competitor with Google Amazon Web Services and Microsoft Azure now have a full-on rival in Google, with its I/O announcement that it is opening its hosted Compute Engine environment for virtual machines to all comers.

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