News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Mobile Tech
Is your endpoint data protected?
Average Rating:
Rate this article:  
Sprint Spills Beans on Plan for Prepaid Smartphones

Sprint Spills Beans on Plan for Prepaid Smartphones
By Jennifer LeClaire

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

"From what I've seen, Sprint may just be offering 3G data speeds, which would position the prepaid service as something that would not cannibalize its more profitable post-paid programs," said analyst Weston Henderek. "Of course, the drawback would be that it's a much less competitive offering" compared with Sprint's rivals.
 


Sprint may be readying to shift its competitive strategy. A graphic on its Web site indicates the company will soon offer a service called Sprint As You Go.

The graphic announced "something to celebrate" and indicates it will roll out the new program on Jan. 25. The program will offer Sprint-branded no-contract phones and plans for customers who prefer no annual contract and more flexibility managing monthly payments.

We caught up with Weston Henderek, a principal analyst at Current Analysis, to get his take on the quasi-announcement, which is stirring the rumor mill this afternoon. He told us Sprint probably did not mean to publish the graphic, but it appeared on the wireless carrier's Web site while it was preparing for the launch. Still, he said, it appears legitimate.

"This would be an interesting strategy change for Sprint," Henderek said. "They've always relied on their sub-brands -- Virgin Mobile and Boost -- to provide prepaid service. For Sprint to provide prepaid service under the Sprint brand would be a big shift."

What Sprint Offers

The graphic shows four phones, which include smartphones and feature phones: the Samsung M400 for $49; the Samsung Array for $79; the LG Optimus Elite for $149; and the Samsung Victory for $249.

"Obviously, we don't know any of the real specifics beyond what's been floating around today. But from what I've seen Sprint may just be offering 3G data speeds, which would position the prepaid service as something that would not cannibalize its more profitable post-paid programs," Henderek said. "Of course, the drawback would be that it's a much less competitive offering than a lot of the other prepaid services that are out there."

Henderek repeated that it's too early to tell right now how the new service would shake out. But one interesting point to ponder is Sprint's overall network consolidation plans and how that could play out in this new prepaid effort longer-term.

"Virgin Mobile launched 4G service with WiMax. Sprint is getting rid of WiMax and switching everything over to LTE. Virgin and Boost will eventually move over to LTE. They are in the middle of that technology transition," Henderek said. "So if they do launch this new service, I am assuming they will eventually go LTE. But would they launch LTE service from Day One or would they keep it as more of a differentiated offering? That's the question."

Why Choose Sprint?

So why choose Sprint over another prepaid offering? Although the prepaid market is beginning to see more high-end smartphones make their way into the lineup, there still isn't much 4G LTE in the prepaid space.

"Metro PCS has LTE, but its handset selection is a little more limited and the LTE speeds they are getting are not as fast as what AT&T and Verizon Wireless have. And of course AT&T and Verizon Wireless have focused more on 3G for their prepaid services," Henderek said.

"You could argue and say there's a lot more affordable prepaid stuff out there, but nothing that gives access to a near-national 4G LTE network. That's still something that people are waiting for."
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Mobile Tech
1.   Screen Troubles Briefly Slow iPhone 6
2.   Bounty Offered for Oculus Rift Bugs
3.   Glass Adds Voice Access to Contacts
4.   Samsung, B&N Partner on Nook Tablet
5.   Acer Desktop Box Rides Chrome Wave


advertisement
HTC One M8 Windows Phone Unveiled
Can be POS device for small business.
Average Rating:
Android 'Fake ID' Puts Millions at Risk
Users: stick to apps from Google Play.
Average Rating:
Researchers Tout Battery Breakthrough
Lithium anode could triple capacity.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Find Malicious Android Apps Can Hack Gmail
A new study shows that a weakness in the Android mobile operating system can be used to steal sensitive, personal info from unwitting users. Gmail proved to be the easiest app to attack; Amazon, the hardest.
 
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Feds OK $2.3 Billion IBM-Lenovo x86 Server Deal
IBM and Lenovo are celebrating U.S. approval of their x86-based server deal, having cleared some major security hurdles. The deal makes Lenovo a major player for enterprise data centers.
 
Three New Lenovo PCs Aimed at Business Users
With businesses wanting computing solutions that do more for less money, Lenovo has unveiled three new desktop PCs that it says offer solid computing at a budget-minded price.
 

Mobile Technology Spotlight
Screen Shortage Briefly Puts Brakes on iPhone 6
RAM? Check. Antenna switch? Check. Screen? Oops. Parts suppliers for Apple have found themselves facing a shortage of screens for the new iPhone 6 as next month's release date for the new smartphone looms.
 
Bounty Offered to Coders for Oculus Rift Bugs
Coders who find bugs in software for the Oculus Rift VR immersive headset could receive a reward of at least $500 under Facebook's White Hat bounty program. Facebook acquired Oculus in March.
 
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.