News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / Sales & Marketing / Will #Hashtags Be a #Facebook Hit?
DDoS Protection Powered By Verisign
Will #Hashtags Be a #Facebook Hit?
Will #Hashtags Be a #Facebook Hit?
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JUNE
13
2013



Facebook just made a move that may have some asking, "What took you so long?" Following in the footsteps of Twitter, Pinterest and Instagram, the social networking giant has incorporated live hashtags into the mix. In other words, hashtags like #nbafinals will be clickable.

"Every day, hundreds of millions of people use Facebook to share their thoughts on big moments happening all around them," Facebook's Greg Lindley wrote in a blog post. "Whether it's talking about a favorite television show, cheering on a hometown sports team or engaging with friends during a breaking news event -- people on Facebook connect with their friends about what's taking place all over the world."

Clickable hashtags aim to help Facebook users do just that. This is somewhat of a conversation-starting breakthrough that should drive deeper engagement on the site, given that until now there has not been a simple way to see the larger view of what's happening or what people are talking about on Facebook.

Starting Conversations

For example, Lindley pointed out that during primetime television alone, there are 88 million to 100 million Americans engaged on Facebook. That's roughly a Super Bowl-sized audience every night.

And the recent 'Red Wedding' episode of Game of Thrones received more than 1.5 million mentions on Facebook, he continued, representing a significant portion of the 5.2 million people who watched the show. Finally, he said, this year's Oscars buzz reached an all-time high on Facebook with more than 66.5 million interactions, including likes, comments and posts.

"To bring these conversations more to the forefront, we will be rolling out a series of features that surface some of the interesting discussions people are having about public events, people, and topics," Lindley said. The clickable hashtags let you add context to a post or indicate that it is part of a larger discussion. Many Facebook users are already putting hashtags in their posts and connecting directly to Twitter. Now, those hashtags will be even more useful

Hashing Out Hashtags

Here's how it works: When you click on a hashtag in Facebook, you'll see a feed of what other people and Pages are saying about that event or topic. You can search for a specific hashtag from your search bar, such as #NBAFinals. You can click on hashtags that originate on other services, such as Instagram. And you can compose posts directly from the hashtag feed and search results. Facebook was quick to point out that users control the audience for their posts.

We caught up with Greg Sterling, principal analyst at Sterling Market Intelligence, to get his take on the clickable hashtags move and why it took Facebook so long to head in this direction. He told us it's not entirely clear why it took them so long. However, he added, they had to build some additional functionality so that users could tap into the "hashtag feed" for a particular topic.

"This gives Facebook a way to access the new and growing phenomenon of brands using hashtags with advertising, especially TV campaigns. While hashtags are also used on Google+ and Instagram, they're still predominantly associated with Twitter," Sterling said. "We'll have to wait and see whether Facebook users like and adopt hashtags en masse."

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN SALES & MARKETING
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Russian Gang with Stolen IDs Hacks Hosting Company
In August, a Russian cyber gang obtained what researchers called “the largest cache of stolen data." Now, those hackers may be putting their ill-gotten gains to criminal use.
 
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 

Enterprise Hardware Spotlight
AMD's New FX Series CPU Breaks Processing Speed Record
The new FX-8370 processor from Advanced Micro Devices has set a record for silicon processor speed, the company announced. Overclocked, the eight-core chip was measured at 8722.78 MHz.
 
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 

Mobile Technology Spotlight
Rumor Mill Puts Mobile Wallet in iPhone 6
Apple is moving toward the mobile wallet world with its next iPhone. The tech giant has partnered with retailers, banks and major payment networks to make it happen, according to Bloomberg.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 
Visual Search To Shop: Gimmick or Game Changing?
Imagine using your phone to snap a photo of the cool pair of sunglasses your friend is wearing and instantly receiving a slew of information about the shades along with a link to order them.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech | Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.