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As Creative Director, Alicia Keys Sings BlackBerry's Praise By Adam Dickter January 31, 2013 1:43PM     "Alicia Keys has come to BlackBerry because she believes in the product and technology, and subscribes to our overriding philosophy to 'Keep Moving': to empower people through mobile computing and communications," said BlackBerry CEO Thorsten Heins of her appointment as creative director. "We are excited she will be bringing to us her enormous capabilities."   Related Topics Blackberry Alicia Keys iPhone BlackBerry 10 RIM Latest News iPhone Takes a Hit in Satisfaction Dell Kills Its In-House Public Cloud After 360, There Comes the Xbox One A Terabyte's the Limit Now at Flickr Customers Less Satisfied with Win 8 Maybe there's a new job waiting for Beyonce at Apple. Or a gig for Cee Lo Green at Microsoft . The announcement this week that pop superstar Alicia Keys is the new creative director for Research In Motion -- now renamed BlackBerry as the struggling Canadian company tries to reinvent itself -- shows the growing power of celebrity in today's high-stakes mobile world, in which music, apps and other media are the key to the important youth demographic. "I have been using the BlackBerry 10 for a few weeks now, and I'm truly inspired by its innovation," Keys said in a statement. "It has entirely revolutionized the experience. I know the potential this platform has to help creative people be more productive, and help productive people be more creative." BlackBerry State of Mind BlackBerry made the announcement as it rolled out its latest operating system, BlackBerry 10, which it hopes will reverse the trend of losing ground to the duopoly of Apple's iOS and Google's Android. On Monday the company announced it had entered content partnerships that would allow it to offer an extensive library of music and video downloads, to make BlackBerry devices more fun to use. Previously it has been best known for its messaging services, which made it a favorite for enterprise users at the dawn of the smartphone age. The New York City-raised, "Empire State of Mind" songstress, who turned 31 this week and has won 14 Grammys, will work closely with app developers, other content creators, retailers, carriers and entertainers, and " be an active member of the BlackBerry community," BlackBerry announced in its official blog on Wednesday. "Alicia Keys has come to BlackBerry because she believes in the product and technology, and subscribes to our overriding philosophy to 'Keep Moving': to empower people through mobile computing and communications," BlackBerry President and CEO Thorsten Heins said in the blog post. "We are excited she will be bringing to us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business." Grow it must. As it slashes jobs to streamline costs, RIM came in fifth in the list of top five global smartphone vendors in 2012, according to IDC, with just a 6 percent market share, down 36 percent from 2011's 10.3 percent share. On the other end of the spectrum, South Korean handset giant Samsung gained an almost unimaginable 129.1 percent to take the top spot with 39.6 percent of the market, up from just 19 percent last year. Apple grew as well, from 18.8 percent to 25 percent, while Nokia saw a slump from 15.6 percent to 6.4 percent, and Taiwan's HTC fell 8.8 percent to an event smaller 6 percent. Mixed Signals? In fourth-quarter results, BlackBerry didn't make it into the top five, included instead in the "others" category as Chinese maker Huawei showed a surprising surge to the No. 3 spot with 10.8 percent of the market, up from just 3.5 percent in the same quarter last year. Reaction to the news on BlackBerry's blog was positive, with one commenter saying "Awesome! I love Alicia Keys!" But another pointed out, "FYI, if she's 'exclusively dating' BlackBerry, you might not want to have her sending tweets from her iPhone as recently as yesterday."   Tell Us What You Think Comment: Name: Also Visit: iPad Info Center Billions of Bytes Mobile Device Now Apple Info Center TopTechWire.com Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.  Mobile Tech 1.   iPhone Takes a Hit in Satisfaction 2.   Qualcomm Eyes Smartphone Growth 3.   Recharge Your Phone in 20 Seconds? 4.   Samsung Dangles $800,000 App Carrot 5.   MeeGo-Based Sailfish OS Launches Mandatory BYOD Is Catching On Will be required by many within 4 years. Average Rating: Thorsten Heins Predicts Tablet Demise BlackBerry PlayBook may color his view? Average Rating: Google Glass Raises Privacy Concerns House privacy panel wants answers. Average Rating:

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Enterprise Hardware Spotlight

Dell Kills Its Public Cloud Effort, Will Offer Partner Marketplace Putting the kibosh on its efforts to build out a public cloud, Dell has announced a new program to offer a choice of cloud Infrastructure-as-a-Service through a central marketplace of partners.   Dell's Dismal Quarter Shows PC Maker's Challenges Dell's financial decay worsened during its latest quarter as the company slashed its personal computer prices in response to the growing popularity of smartphones and tablets in the beleaguered industry.   U.S. Defense Department Gives iOS 6 Security OK In a vote of confidence for Apple's iOS devices, the Defense Department has given the all-clear for employees to use iPads and iPhones for work. But only those running iOS 6, and only if issued by the government.

Mobile Enterprise Spotlight

Consumer Satisfaction for iPhone Drops as Rivals Gain Apple's iPhone has taken a favorability hit in the latest American Consumer Satisfaction Index, an annual survey of 70,000 consumers, while Samsung and Motorola put in strong gains.   Qualcomm CEO Eyes Smartphone Growth With more than 6 billion mobile phones on the planet and population growth jumping in many corners of the world, Qualcomm CEO Paul Jacobs is sharing his thoughts on the future of the devices we love.   Teen Shows Battery-Charge Breakthrough at Intel Fair Imagine being able to recharge your phone's battery in just seconds. If an invention recognized in Intel's International Science and Engineering Fair reaches the mass market, it could soon be possible.

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