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Research In Motion Makes Bold BlackBerry Move Research In Motion Makes Bold BlackBerry Move
By Jennifer LeClaire
November 4, 2008 1:53PM

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RIM's new BlackBerry Bold has debuted, with analysts predicting that the BlackBerry Bold smartphone will appeal to the enterprise and be a hot holiday seller. The BlackBerry Bold smartphone operates on AT&T's 3G BroadbandConnect network, and RIM has added a new 624-MHz mobile processor as well as other enhancements to the BlackBerry Bold.
 

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RIM on Tuesday introduced the BlackBerry Bold smartphone through its carrier partner, AT&T Relevant Products/Services. Analysts say the device is poised to become the mobile-phone maker's flagship corporate product.

The BlackBerry Bold smartphone offers several ways for business consumers to connect, including global 3G capabilities, built-in GPS and Wi-Fi. The phone also comes preloaded with AT&T Navigator, YellowPages.com Mobile, selections from the AT&T Mobile Music service, and popular video clips from its CV service.

"Quite simply, the BlackBerry Bold is the best BlackBerry smartphone ever," said Jeff Bradley, senior vice president of devices for AT&T's wireless operation. AT&T has an exclusive agreement with RIM to sell the new model.

Bold Inside and Out

The BlackBerry Bold smartphone dons a black exterior, satin chrome-finished frame and a leatherette backplate with a half-VGA color display, along with a newly designed full QWERTY keyboard.

"RIM has done a fantastic job with Bold. This phone has probably the best mobile keyboard on the market. RIM increased the screen size and the clarity of the screen, and the overall performance of the device is much better. Bold just has a richer and more elegant feel to it than BlackBerry's other models," said Michael Gartenberg, vice president of mobile strategy for Jupitermedia.

On the inside, a new 624-MHz mobile processor provides more storage Relevant Products/Services memory than ever before -- 1GB on board and up to 16GB via its expansion slot -- and multimedia capabilities, including an advanced media player for music, videos and photos; a two-megapixel camera with built-in flash, zoom and video recording; and an optimized Web-browsing experience with desktop-style depiction.

The BlackBerry Bold smartphone gives users the industry's leading mobile-messaging solution. It works with BlackBerry Enterprise Server, which enables advanced security Relevant Products/Services and IT administration within IBM Relevant Products/Services Lotus Domino, Microsoft Relevant Products/Services Exchange and Novell GroupWise environments, as well as BlackBerry Professional Software for small businesses. It also works with BlackBerry Internet Service, which gives users push-based access to as many as 10 supported work or personal e-mail accounts.

"This model has been anticipated for quite some time. With the 3G and the restyling of the product, I do think this is RIM's flagship device for the traditional BlackBerry user, and you are probably going to have a lot of the BlackBerry types out there looking to upgrade very quickly," Gartenberg said. "This is going to be a hot seller for the holiday season." (continued...)

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