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RedPoint Honored by Forrester Research
RedPoint Honored by Forrester Research
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PUBLISHED:
AUGUST
28
2014

RedPoint Global Named a Leader in Cross-Channel Campaign Management -- Cited for its Strong Data Capabilities and Most Satisfied References in Report

Wellesley Hills, Mass., August 28, 2014 -- RedPoint Global Inc., a digital marketing and data management software company, today announced it was named a Leader in The Forrester Wave™: Cross-Channel Campaign Management, Q3 2014 report from Forrester Research, Inc. The report called out RedPoint’s Convergent Marketing Platform for its strong data capabilities and satisfied references. You can download the full report at: http://redpoint.net/RPLanding/ForresterReportNews.html.

The latest Forrester Wave compares nine vendors’ corporate strategies, market presence and current offerings. Those offerings include campaign design and execution, cross-channel integration, interaction management, optimization, architecture, and analytics and reporting. Only vendors that support digital and at least three offline channels, offer an on-premises option and focus on the enterprise were included in the report.

“Strong data capabilities combined with the most satisfied references in the study helped place RedPoint Global as a Leader in its first appearance in the CCCM Forrester Wave evaluation,” Forrester Research Senior Analyst Jason McNellis wrote in the report. “The vendor’s Convergent Marketing Platform supports hybrid data environments and uses an extract-transform-load (ETL) process that is data-structure agnostic. Buyers will like that it is easy to add and subtract channels under management by the RedPoint platform.”

“Being positioned as a Leader in our debut appearance in the Forrester Wave is an immense achievement and one we’re really proud of,” said RedPoint Global CEO Dale Renner. “I believe that having the highest rankings in customer satisfaction and in cross-channel integration reflects the quality of RedPoint’s CCCM product and our commitment to our customers’ success. Our strength in data quality and data integration -- especially as the only vendor with a Hadoop-powered Big Data solution -- is enabling RedPoint to leapfrog traditional competitors who don’t have data as a core competency in their marketing platform.”

About RedPoint Global Inc.

RedPoint Global empowers marketers to bring together all the customer data they need to create precise one-to-one interactions with customers across any and all marketing channels. Unlike other solutions, the RedPoint Convergent Marketing Platform, a customer engagement platform, enables users to quickly extract structured and unstructured data from wherever it is, easily analyze customer behaviors and preferences, and create precisely the right messaging -- whenever and through whatever channel required -- all from a single platform. No other software provider offers an all-in-one solution PLUS speed-to-market and robust scalability. For more information please visit http://www.redpoint.net or email contact.us@redpoint.net.

Read more on: CRM, Data Management, Marketing
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